Chris talks about some key trends & innovations in the digital industry, and what Google is doing to respond. He shows some free tools, that can be used to gain additional insight, and will give an overview of how to get the most out of your YouTube and video strategy.

1. Digital trends and insights
Chris Snell - Industry Manager

2. Google Confidential and Proprietary
20 Minutes...
The growth of mobile
Free technology from Google
Custom Google Maps
New trends and insights - Google Glass, Google Now.

3. Google Confidential and Proprietary
- Eric Schmidt
“If you don’t have a
mobile strategy. You
don’t have a strategy”

4. Google Confidential and Proprietary
86% of mobile
time is spent in
apps

5. Google Confidential and Proprietary
80% of same day booking with Hotels.com are on
mobile

6. Google Confidential and Proprietary

7. Google Confidential and Proprietary
Google plus is a social network - But it is also a social layer across the whole of
Google

8. Google Confidential and Proprietary
Google tools are built for mobile

9. Google Confidential and Proprietary
Free technology from Google

10. Google Confidential and Proprietary
Free technology from Google - Google Trends

11. Google Confidential and Proprietary
Short lived Google trends

12. Google Confidential and Proprietary
Free technology from Google - Google Docs
- Shared working - Work on a document together
- Log in and work from anywhere
- Exportable to .PDG
- Can work on Mobile and Desktop
- No cost

13. Google Confidential and Proprietary
Free technology from Google - Blogger

14. Google Confidential and Proprietary
Google+ in search allows you to deliver messages right on the search page

15. Experian took user questions across
social media platforms and the
Hangouts Q&A app
Added 4,000 new followers
over 14 days
Experian Financial Literacy Hangouts On Air
Credit experts answer user questions

16. Google Confidential and ProprietaryGoogle Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube - Keeping an audience engaged

17. Google Confidential and Proprietary
Custom Google Maps

18. Google Confidential and Proprietary
New trends and insights

19. Google Confidential and ProprietaryGoogle Confidential and Proprietary

20. Google Confidential and Proprietary
This social layer will become even more important, as we become more and more mobile