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Redefining 
Relationships between 
Citizens & Services – 
Prevention & Early 
Engagement 
Michael O’Toole
What the voluntary sector offers 
• Expertise in what works 
• Channel to service user 
voice 
• Access & relationship with 
more demanding clients 
• Early intervention & 
prevention approach 
• Ability to work 
collaboratively 
• Social Value
Mentor 
Some children grow up without 
ambition, not understanding 
what society has to offer or 
what they can contribute to 
society. They believe they are 
not good enough, feel out of 
place and this leads to limited 
life chances, reduced life 
expectancy, and higher risk of 
dependency on alcohol and 
drugs. Fixing things when they 
go wrong is not good enough. 
We want every child to strive 
to make the most of their life, 
no matter what their 
background.
What 
we do 
What we 
know 
works 
What we 
do that 
we know 
works 
What 
we do 
that we 
know 
doesn’t 
work 
The Olive of 
Prevention 
Adapted from Harry Rutter, director of 
the National Obesity Observatory
“Societies tend to make a 
small investment in prevention 
and, on average, they reap a 
small return.” 
Drug and Public Policy Group 
Drugs and Public Policy Group (2010), Drug Policy and the Public Good: a summary 
of the book. Addiction, 105: 1137–1145. doi: 10.1111/j.1360-0443.2010.03049.x
Why we need early interventions 
Early Childhood Adulthood 
Level of Problem Behaviors 
Source: PriceWaterhouseCoopers 
Age 21, cost per 
person already = 
£91 - £121k 
£827,000 
Lifetime cost of male 
problem drug user
Traditional perspective on 
prevention 
• Emphasising the harms will 
disincentivise use? 
• Young people given enough 
information will make rational 
decisions about their health? 
• One off interventions are 
enough? 
• Prevention = school drug and 
alcohol education/posters/TV 
adverts?
Case study – 
Scared Straight 
• Programme assumes that by 
showing ‘reality’ of the criminal 
justice system young people will 
want to avoid it 
• Unfortunately trials of the 
interventions have shown: 
the ‘Scared Straight’ 
programme actually increased 
the risk of offending in the 
juveniles in the intervention 
group compared with 
juveniles in the control group 
• The Social Research Unit 
calculated that for every child it is 
delivered to (£55) it costs a 
further £14,268 to put right. 
Scared Straight and Other Juvenile Awareness Programs for Preventing Juvenile Delinquency: A Systematic Review of the 
Randomized Experimental Evidence, The ANNALS of the American Academy of Political and Social Science September 2003 vol. 
589 no. 1 41-62
Setting and Systems 
Environment 
Family 
School 
Community 
Photo by Flickr user Australian Govt.
Universal vs. Targeted 
Photo by Flickr user Collin Key Photo by Flickr user CliffMuller 
Photo by Flickr user Ian Freimuth 
Delivered to all regardless of risk. 
Examples include: 
• school prevention programmes 
• public health media campaigns 
Delivered to higher risk groups. 
Examples include: 
• Family and parenting 
programmes 
• Screening and brief intervention
Case Study – 
Good Behaviour Game 
• Classroom strategy for 6 – 8 
year olds. Programme 
assumes that early 
socialisation into school is 
protective. 
• Outcomes: 
– Doing well in school 
– Good behaviour 
– Not using substances 
– Not depressed 
– No suicidal ideation 
• SRU benefit to cost ratio 
shows for every £1 invested 
£26 is returned. Photo by Flickr user Philippe Put
Contact Details 
Mentor 
CAN-Mezzanine 
49-51 East Road 
London N1 6AH 
020 7553 9920 
Michael.otoole@mentoruk.org 
@MentorTweets @otoole_michael 
www.mentoruk.org.uk

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Redefining Relationships between Citizens, Communities and Services and Different Service Providers

  • 1. Redefining Relationships between Citizens & Services – Prevention & Early Engagement Michael O’Toole
  • 2. What the voluntary sector offers • Expertise in what works • Channel to service user voice • Access & relationship with more demanding clients • Early intervention & prevention approach • Ability to work collaboratively • Social Value
  • 3. Mentor Some children grow up without ambition, not understanding what society has to offer or what they can contribute to society. They believe they are not good enough, feel out of place and this leads to limited life chances, reduced life expectancy, and higher risk of dependency on alcohol and drugs. Fixing things when they go wrong is not good enough. We want every child to strive to make the most of their life, no matter what their background.
  • 4. What we do What we know works What we do that we know works What we do that we know doesn’t work The Olive of Prevention Adapted from Harry Rutter, director of the National Obesity Observatory
  • 5. “Societies tend to make a small investment in prevention and, on average, they reap a small return.” Drug and Public Policy Group Drugs and Public Policy Group (2010), Drug Policy and the Public Good: a summary of the book. Addiction, 105: 1137–1145. doi: 10.1111/j.1360-0443.2010.03049.x
  • 6. Why we need early interventions Early Childhood Adulthood Level of Problem Behaviors Source: PriceWaterhouseCoopers Age 21, cost per person already = £91 - £121k £827,000 Lifetime cost of male problem drug user
  • 7. Traditional perspective on prevention • Emphasising the harms will disincentivise use? • Young people given enough information will make rational decisions about their health? • One off interventions are enough? • Prevention = school drug and alcohol education/posters/TV adverts?
  • 8. Case study – Scared Straight • Programme assumes that by showing ‘reality’ of the criminal justice system young people will want to avoid it • Unfortunately trials of the interventions have shown: the ‘Scared Straight’ programme actually increased the risk of offending in the juveniles in the intervention group compared with juveniles in the control group • The Social Research Unit calculated that for every child it is delivered to (£55) it costs a further £14,268 to put right. Scared Straight and Other Juvenile Awareness Programs for Preventing Juvenile Delinquency: A Systematic Review of the Randomized Experimental Evidence, The ANNALS of the American Academy of Political and Social Science September 2003 vol. 589 no. 1 41-62
  • 9. Setting and Systems Environment Family School Community Photo by Flickr user Australian Govt.
  • 10. Universal vs. Targeted Photo by Flickr user Collin Key Photo by Flickr user CliffMuller Photo by Flickr user Ian Freimuth Delivered to all regardless of risk. Examples include: • school prevention programmes • public health media campaigns Delivered to higher risk groups. Examples include: • Family and parenting programmes • Screening and brief intervention
  • 11. Case Study – Good Behaviour Game • Classroom strategy for 6 – 8 year olds. Programme assumes that early socialisation into school is protective. • Outcomes: – Doing well in school – Good behaviour – Not using substances – Not depressed – No suicidal ideation • SRU benefit to cost ratio shows for every £1 invested £26 is returned. Photo by Flickr user Philippe Put
  • 12. Contact Details Mentor CAN-Mezzanine 49-51 East Road London N1 6AH 020 7553 9920 Michael.otoole@mentoruk.org @MentorTweets @otoole_michael www.mentoruk.org.uk