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Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. 
Towards an 
Museoalan Teemapäivät 
open,...
3 parts 
1. The big picture – inspiration and 
influences 
2. What we’re doing at SMK – some 
examples 
3. Recommendations...
Where I’m coming from 
SMK is the National Gallery of Denmark 
Visitors 2013 
Physical 355,000 
Online 615,000 
220 people...
1. The big picture
New ways to fulfil 
our public mission
Bildung* – Building 
*Koulutus
New approaches 
to being a museum 
Galleries 
Libraries 
Archives 
Museums 
http://openglam.org/
http://www.santacruzmah.org/
Nina Simon 
Executive Director 
http://www.santacruzmah.org/about/
http://museumtwo.blogspot/
http://www.brooklynmuseum.org/home.php
Shelley Bernstein 
Vice Director for 
Digital Engagement 
http://www.gobrooklynart.org/about
https://www.rijksmuseum.nl/en/rijksstudio/
Taco Dibbits 
Director of Collections 
https://www.rijksmuseum.nl/en/rijksstudio-award
https://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4
Were our collections formed to 
inspire design of makeup lines?
We are not owners, 
but stewards 
of our collections
“Our understanding of research, 
education, artistic creativity, and the 
progress of knowledge is built upon the 
axiom t...
“The preservation, transmission, and 
advancement of knowledge in the 
digital age are promoted by the 
unencumbered use a...
“To be a public museum your digital data should be 
free. And digital data is not a threat to the real data, 
it’s just an...
“Our primary mission is to ‘tell the truth’. 
We put as much quality in our work as 
possible. That is why we share the be...
“If they want to have a Vermeer 
on their toilet paper, I’d rather 
have a very high-quality image of 
Vermeer on toilet p...
But wait… 
aren’t we 
making money 
on images?
Myth buster 
"Everyone (…) wants to recoup costs 
but almost none claimed to actually 
achieve or expected to achieve this...
New sharing economy
forcesofgeek.com/
http://www.fastcompany.com/1146469/youtube-monty-python-videos-boost-dvd-sales-23000
The Mona Lisa 
effect 
Kris Kitchen, Google+ 
May 2014
A new participatory culture
http://blog.wikimedia.org/2012/11/19/wikimedia-india-hosts-wikipedia-women-workshop-in-mumbai/
In 2014, there are more 
than 22 million registered 
Wikipedians worldwide 
http://en.wikipedia.org/wiki/Wikipedia:Wikiped...
How can museums support 
– and benefit from – 
this cognitive surplus*? 
*
Infuse the web 
with trusted resources 
https://www.rijksmuseum.nl/en/collection/SK-C-5
Regain control 
with online collections 
http://en.wikipedia.org/wiki/The_Night_Watch_(painting)
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
Flush out the poor copies 
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
2. What we’re doing at SMK
How is SMK changing 
to a read/write museum? 
http://www.participatorymuseum.org/
Bottom up approch 
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
Bottom up approch 
* 
*Advice from Shelley Bernstein, Brooklyn Museum 
Johannes Simon Holzbecker, Hyacints, from Gottorfer...
What can 
you do 
today? 
Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution 
SMK digital advi...
160 hires images
https://creativecommons.org/licenses/by/4.0/
Sharing authority 
to experience 
to interpret 
to reuse 
to build on 
– some examples
1. Remix art 
Cool Constructions 
Collaboration with 
Copenhagen Metro Company, 
local citizens, 
and Art Pilots 
CCBY 4.0...
CCBY 4.0 Merete Sanderhoff 
Metro fence #01 
Analog mashup
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 3.0 Frida Gregersen 
Metro fence #2 
Digital remix
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen 
Instrumental reuse 
of digitised collections
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen
CCBY 4.0 Merete Sanderhoff 
Winner of the Fence Post 2013 
by public vote
CCBY 4.0 Merete Sanderhoff 
…and the remixing continues
2. Open beta 
Development with users 
hintme.dk
Many museums 
One platform
Twitter-based 
Users are equal 
Democratic, multivocal dialogue 
Tapping into existing communities 
Learning together abou...
Meaningful 
relations
Tweetups 
Users create content
Users always see 
something different
Users become interns 
Sofie 
Cæcilie 
Help refine functionalities 
Support museum partners 
Develop new activities 
Raise ...
3. Hackathons 
Hack4DK 
Collaboration with peer institutions 
and developer communities 
CCBY-SA 2.0 Morten Nybo
Room for the unexpected, 
even the unimaginable 
CCBY-SA 2.0 Morten Nybo
http://hack4dk.wordpress.com/ 
Third Hack4DK 
Focus on serving real needs 
…again, an instrumental 
perspective
4. Instawalks at SMK 
http://iconosquare.com/tag/emptysmk
http://iconosquare.com/tag/emptysmk 
#emptysmk 
tours of SMK 
outside opening hours 
for instagrammers 
#emptysmk #instamu...
A special user group 
gets a special treat
We reach new users
People make 
SMK their own
More info 
@jonassmith
Learnings 
Access and inclusion = ownership 
”Touching” the art makes it yours 
Non-users are potential happy users 
Colle...
Now we’re ready to go 
Public Domain 
http://creativecommons.org/publicdomain/zero/1.0/ 
Creative Commons Public Domain de...
http://www.smk.dk/en/explore-the-art/free-download-of-artworks/
http://www.smk.dk/en/explore-the-art/highlights/peter-hansen-playing-children-enghave-square/
http://www.smk.dk/en/copyright/creative-commons/
http://creativecommons.org/publicdomain/zero/1.0/
Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. 
Public Domain potentials 
Public school ...
Cultural heritage needs to be here
Cultural heritage needs to be here 
If it it isn’t online, 
it doesn’t exist
Necessary investments 
Digitisation 
200,000 works are inaccessible online 
Infrastructure 
connect images, data and users...
3. Recommendations
Think big, start small, move fast* 
Share ownership of your collections 
Be a catalyst for users’ knowledge and creativity...
CCBY-SA 2.0 ODM on Flickr 
International seminar in Copenhagen 
since 2011 
Participants from the culture sectors, 
minist...
Sharing what we learned 
back to the community 
Image by @mpedson
www.sharingiscaring.smk.dk/en
What’s next?
I dream of… 
all Danish school kids 
becoming Art Pilots* 
more Danish art collections 
embracing the Public Domain 
measu...
Mikkel Bogh 
Director, SMK 
”Our role is still more to facilitate public 
use of cultural heritage for learning, 
creativi...
Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. 
Please share. 
MuseoalanTeemapäivät 
Who...
Towards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
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Towards an open, participatory cultural heritage

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Keynote for #teema14
http://www.nba.fi/fi/museoalan_kehittaminen/teemapaivat/puheenvuorot
Museoalan Teemapäivät/Museum Theme Days 2014
11-12 September, Helsinki

Publié dans : Formation

Towards an open, participatory cultural heritage

  1. 1. Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. Towards an Museoalan Teemapäivät open, participatory cultural heritage Whose Museum? 12 September 2014 Merete Sanderhoff Curator of digital museum practice http://www.slideshare.net/MereteSanderhoff @MSanderhoff
  2. 2. 3 parts 1. The big picture – inspiration and influences 2. What we’re doing at SMK – some examples 3. Recommendations – based on what we’ve learned
  3. 3. Where I’m coming from SMK is the National Gallery of Denmark Visitors 2013 Physical 355,000 Online 615,000 220 people work there, all included 10,000 paintings and scultures 245,000 prints and drawings 3,000 plaster casts
  4. 4. 1. The big picture
  5. 5. New ways to fulfil our public mission
  6. 6. Bildung* – Building *Koulutus
  7. 7. New approaches to being a museum Galleries Libraries Archives Museums http://openglam.org/
  8. 8. http://www.santacruzmah.org/
  9. 9. Nina Simon Executive Director http://www.santacruzmah.org/about/
  10. 10. http://museumtwo.blogspot/
  11. 11. http://www.brooklynmuseum.org/home.php
  12. 12. Shelley Bernstein Vice Director for Digital Engagement http://www.gobrooklynart.org/about
  13. 13. https://www.rijksmuseum.nl/en/rijksstudio/
  14. 14. Taco Dibbits Director of Collections https://www.rijksmuseum.nl/en/rijksstudio-award
  15. 15. https://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4
  16. 16. Were our collections formed to inspire design of makeup lines?
  17. 17. We are not owners, but stewards of our collections
  18. 18. “Our understanding of research, education, artistic creativity, and the progress of knowledge is built upon the axiom that no idea stands alone, and that all innovation is built on the ideas and innovation of others.” Smithsonian Web and New Media Strategy, Version 1.0, 2009 http://www.si.edu/content/pdf/about/web-new-media-strategy_v1.0.pdf
  19. 19. “The preservation, transmission, and advancement of knowledge in the digital age are promoted by the unencumbered use and reuse of digitized content for research, teaching, learning, and creative activities.” Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University, May 2011 http://odai.yale.edu/sites/default/files/OpenAccessLAMSFinal.pdf
  20. 20. “To be a public museum your digital data should be free. And digital data is not a threat to the real data, it’s just an advertisement that only increases the aura of the original. People go to the Louvre because they’ve seen the Mona Lisa; the reason people might not be going to an institution is because they don’t know what’s in your institution. Digitization is a way to address that issue, in a way that simply wasn’t possible before.” William Noel, former curator, Walter’s Art Museum, 2012
  21. 21. “Our primary mission is to ‘tell the truth’. We put as much quality in our work as possible. That is why we share the best quality we have. If people google ‘The Milkmaid’ by Vermeer then we want them to find our good quality image, not all the bad and deformed versions of this beautiful painting.” Lizzy Jongma, data manager, Rijksmuseum, 2012
  22. 22. “If they want to have a Vermeer on their toilet paper, I’d rather have a very high-quality image of Vermeer on toilet paper than a very bad reproduction.” Taco Dibbits, Director of Collections, Rijksmuseum, 2013 http://www.nytimes.com/2013/05/29/arts/design/museums-mull-public-use-of-online-art-images.html?pagewanted=all&_r=0
  23. 23. But wait… aren’t we making money on images?
  24. 24. Myth buster "Everyone (…) wants to recoup costs but almost none claimed to actually achieve or expected to achieve this. Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses." Simon Tanner, Reproduction charging models & rights policy for digital images in American art museums, 2004 http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf
  25. 25. New sharing economy
  26. 26. forcesofgeek.com/
  27. 27. http://www.fastcompany.com/1146469/youtube-monty-python-videos-boost-dvd-sales-23000
  28. 28. The Mona Lisa effect Kris Kitchen, Google+ May 2014
  29. 29. A new participatory culture
  30. 30. http://blog.wikimedia.org/2012/11/19/wikimedia-india-hosts-wikipedia-women-workshop-in-mumbai/
  31. 31. In 2014, there are more than 22 million registered Wikipedians worldwide http://en.wikipedia.org/wiki/Wikipedia:Wikipedians
  32. 32. How can museums support – and benefit from – this cognitive surplus*? *
  33. 33. Infuse the web with trusted resources https://www.rijksmuseum.nl/en/collection/SK-C-5
  34. 34. Regain control with online collections http://en.wikipedia.org/wiki/The_Night_Watch_(painting)
  35. 35. http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
  36. 36. Flush out the poor copies http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
  37. 37. 2. What we’re doing at SMK
  38. 38. How is SMK changing to a read/write museum? http://www.participatorymuseum.org/
  39. 39. Bottom up approch Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
  40. 40. Bottom up approch * *Advice from Shelley Bernstein, Brooklyn Museum Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
  41. 41. What can you do today? Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution SMK digital advisory board meeting, November 2011
  42. 42. 160 hires images
  43. 43. https://creativecommons.org/licenses/by/4.0/
  44. 44. Sharing authority to experience to interpret to reuse to build on – some examples
  45. 45. 1. Remix art Cool Constructions Collaboration with Copenhagen Metro Company, local citizens, and Art Pilots CCBY 4.0 Merete Sanderhoff
  46. 46. CCBY 4.0 Merete Sanderhoff Metro fence #01 Analog mashup
  47. 47. CCBY 4.0 Merete Sanderhoff
  48. 48. CCBY 4.0 Merete Sanderhoff
  49. 49. CCBY 4.0 Merete Sanderhoff
  50. 50. CCBY 4.0 Merete Sanderhoff
  51. 51. CCBY 4.0 Merete Sanderhoff
  52. 52. CCBY 3.0 Frida Gregersen Metro fence #2 Digital remix
  53. 53. CCBY 3.0 Frida Gregersen
  54. 54. CCBY 3.0 Frida Gregersen Instrumental reuse of digitised collections
  55. 55. CCBY 3.0 Frida Gregersen
  56. 56. CCBY 3.0 Frida Gregersen
  57. 57. CCBY 4.0 Merete Sanderhoff Winner of the Fence Post 2013 by public vote
  58. 58. CCBY 4.0 Merete Sanderhoff …and the remixing continues
  59. 59. 2. Open beta Development with users hintme.dk
  60. 60. Many museums One platform
  61. 61. Twitter-based Users are equal Democratic, multivocal dialogue Tapping into existing communities Learning together about participatory media
  62. 62. Meaningful relations
  63. 63. Tweetups Users create content
  64. 64. Users always see something different
  65. 65. Users become interns Sofie Cæcilie Help refine functionalities Support museum partners Develop new activities Raise new funding
  66. 66. 3. Hackathons Hack4DK Collaboration with peer institutions and developer communities CCBY-SA 2.0 Morten Nybo
  67. 67. Room for the unexpected, even the unimaginable CCBY-SA 2.0 Morten Nybo
  68. 68. http://hack4dk.wordpress.com/ Third Hack4DK Focus on serving real needs …again, an instrumental perspective
  69. 69. 4. Instawalks at SMK http://iconosquare.com/tag/emptysmk
  70. 70. http://iconosquare.com/tag/emptysmk #emptysmk tours of SMK outside opening hours for instagrammers #emptysmk #instamuseum #smkmuseum
  71. 71. A special user group gets a special treat
  72. 72. We reach new users
  73. 73. People make SMK their own
  74. 74. More info @jonassmith
  75. 75. Learnings Access and inclusion = ownership ”Touching” the art makes it yours Non-users are potential happy users Collections can be useful in new contexts – also outside the museum
  76. 76. Now we’re ready to go Public Domain http://creativecommons.org/publicdomain/zero/1.0/ Creative Commons Public Domain dedication
  77. 77. http://www.smk.dk/en/explore-the-art/free-download-of-artworks/
  78. 78. http://www.smk.dk/en/explore-the-art/highlights/peter-hansen-playing-children-enghave-square/
  79. 79. http://www.smk.dk/en/copyright/creative-commons/
  80. 80. http://creativecommons.org/publicdomain/zero/1.0/
  81. 81. Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. Public Domain potentials Public school programmes Teachers, researchers, scholars, students Wikipedians Culture snackers Publishers Creative industries Niche groups and communities Open innovation
  82. 82. Cultural heritage needs to be here
  83. 83. Cultural heritage needs to be here If it it isn’t online, it doesn’t exist
  84. 84. Necessary investments Digitisation 200,000 works are inaccessible online Infrastructure connect images, data and users Physical and online create integrated experiences Facilitation of reuse
  85. 85. 3. Recommendations
  86. 86. Think big, start small, move fast* Share ownership of your collections Be a catalyst for users’ knowledge and creativity Different users need different things Technology is not a goal, but a precondition Digital is a state of mind Be human, be yourself Work together, learn, grow – and share *Michael Edson
  87. 87. CCBY-SA 2.0 ODM on Flickr International seminar in Copenhagen since 2011 Participants from the culture sectors, ministry and agency, Wikipedia, startups www.sharecare.nu
  88. 88. Sharing what we learned back to the community Image by @mpedson
  89. 89. www.sharingiscaring.smk.dk/en
  90. 90. What’s next?
  91. 91. I dream of… all Danish school kids becoming Art Pilots* more Danish art collections embracing the Public Domain measuring the impact that openness has on people’s lives, opportunities, and wellbeing** open museums that support people’s own Bildung and Building *Peter Leth, Lær IT **Simon Tanner, King’s College
  92. 92. Mikkel Bogh Director, SMK ”Our role is still more to facilitate public use of cultural heritage for learning, creativity, and innovation. Today, learning happens in reciprocity. We are all a part of the web. We shape each other.” http://www.altinget.dk/kultur/artikel/dannelse-i-digitaliseringens-tidsalder? ref=newsletter&refid=15337&utm_source=Nyhedsbrev&utm_medium =e-mail&utm_campaign=kultur
  93. 93. Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. Please share. MuseoalanTeemapäivät Whose Museum? 12 September 2014 Merete Sanderhoff Curator of digital museum practice http://www.slideshare.net/MereteSanderhoff @MSanderhoff

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