ABM is proving to be a key component of growth but it’s effectiveness relies on good data. Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.
9. DXC TECHNOLOGY AT A GLANCE
$25BGLOBAL IT
SERVICES LEADER
250+PARTNER NETWORK WITH
BEST-OF-BREED PARTNERS
60+
YEARS OF INNOVATION EMPLOYEES WORLDWIDE
155,000+ 91
DATA CENTERS
COUNTRIES
70+ CERTIFIED PROJECT
MANAGERS
3,600+37STRATEGIC
DELIVERY CENTERS
~6,000CLIENTS
200+ Fortune 500 companies14 STRATEGIC PARTNERS
10. PURSUIT MARKETING: CRITICAL SUCCESS
FACTORS
• ALIGN WITH SALES AROUND STRATEGIC ACCOUNTS
• PURSUIT MARKETING IS A PRIVILAGE, NOT A RIGHT
• EMBEDDED MARKETERS ACTING AS “MINI CMOS”
• TAILORED MARKETING PLAN AROUND A THEME
• SEQUENCE OF HIGHLY TARGETED OUTREACH TACTICS
• BINARY SUCCESS METRIC: WIN OR LOSS
Bowling Pin Strategy:
We want every sales
person we interact
with to recommend
us with flying colors.
We want sales
coming to us; not the
other way around
11. DWA AT A GLANCE
Media and marketing
agency for some of the
world’s largest technology
companies
Nine offices across the
globe; acquired by Merkle
in December 2017
Watch the full presentation at merkleinc.com
12. CERTIFICATIONS & SERVICES
• Strategy & Insights
• Brand & Integrated Media
• Social & Community Engagement
• Creative & Content
• Performance & Intent
• Mobile & Video
• Data & Analytics
• Demand & Nurture
Watch the full presentation at merkleinc.com