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- 2. Introduction to Digital Marketing
- 5. Our Approach • Improve Google Crawling & Indexing • Target Keywords & Content • Get keywords in top pages of Google • Get more backlinks • More online Visibility • Online Brand interactions • Document publishing & Promoting • Traffic optimization • Code optimization • Conversion optimization Search Engine Optimization
- 6. Search Engine Optimization Deliverables • Increase Traffic • Improved keyword ranking in Google • Content optimization and sharing • Increase leads count • Document sharing • Weekly Reports • Monthly Reports
- 7. Website Design & Development
- 9. Content Writing Services • Website content writing • Blog writing • SEO copywriting • Article writing • Social media writing and buzz creation • Sales copywriting, product descriptions and reviews • Brochures and other marketing content development • Business writing, including presentations, proposals, reports, and guides • Any other custom writing service
- 10. SOCIAL MEDIA
- 13. Strategy •Reviving the existing page •Including creative •Revising the cover page and including graphical content •Lead capture form / tab •Adding more advanced tabs •Document sharing via dedicated apps / tabs •Campaign targeting influencers •Increasing likes, fans and adding more engagement •Introducing information sharing content •Reviving the fan engagement strategies Social Media
- 15. Strategy •Reviving Twitter Background •Revamping and optimizing Twitter page •Including creative •Optimize tweets •Increase followers •Lead Generation: Convert Followers/Following to Influencers •Increase Mentions •Increase ReTweets •Usage of relevant #Hashtags •Usage of Trending Topics •Tweets optimized with Landing Page URL’s •Using webinar to promote tweets & engaging followers Social Media
- 17. Strategy •Including creatives •Content Development •Increasing +1’s on Page •Buzz Creation •Joining Pages •Adding Influencers to Our Circles •Starting Discussions •Sharing Links •Video Sharing •Photo Sharing •Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes…) •Tagging Social Media
- 19. Strategy •Revamp Company Page •Add Product & Services Tab •Add Careers Tab •Add Product & Services Spotlight (Three customized banners for landing pages) •Projects Display •Projects Recommendation •YouTube Sync on LinkedIn Page •Company Status Updates •Lead Generation •Join relevant groups •Targeting & Networking with the Influencers •Starting Discussions in Groups •Active participation in Q&A's •Create Polls •Launch & Promote Events •Submit Feeds •Share Presentations •Integrate Blogs to the profile Social Media
- 21. Strategy •Including creatives •Creating Boards •Adding High Resolution Project Images and Videos •Develop Infographics •Content Development •Buzz Creation •Drive referral traffic •Lead Generation: Sync pins with Landing Page •Integrating Profile with Other Social Media Channels/ Blogs •Add Pins •Influence Repins •Influence Likes •Photo Sharing with Links •Follow Influencers •Follow Relevant Boards Social Media
- 22. Video Promotion
- 23. EMAIL MARKETING
- 24. Email Marketing
- 25. The Benefits •Highly Targeted: dynamic, personalized content •Immediate: shorter lead times •Test and Refine: ensuring optimal results through continues improvement •Measurable: effectiveness of campaigns (ROI). Greater insight into customer behaviour. •Reach: Unlimited distribution globally, infinitely scalable •Better Conversion Rates: seamless - uninterrupted process from prospect to customer in a matter of clicks •Cost effective: fast acting focused campaigns equals maximum return on investment Email Marketing
- 26. Mobile Friendly emails •More than 3 billion people will be using smart phones by 2015 •Optimizing campaigns to small screens •Making emails lighter. •Using dynamically resizable images •Active link suitable for mobile browser Email Marketing
- 27. Photo Campaign • Include your recipients photo in an effective manner. • Content to make your email exclusive to your recipient. • Increased Conversion rate Email Marketing
- 28. Email Appending •Increase sales opportunities with multi-channel customers •Reach customers via email for faster turnaround •Reactivate lapse/inactive customers with new contact •Reduce marketing cost via email marketing and Market effectively •Save postage and expand your marketing options
Notes de l'éditeur
- This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
- This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
- This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.