Art of Communication

Is the latest movie a BOXOFFICE hit? A communication perspective

Take the latest movie you watched… Will it be a HIT or FLOP?

We give you the scale, YOU decide!

Hit or Miss it is all about 3 unwritten rules measured by 3 simple tests

What are these rules and tests?

Audience Rule 1: I engage when it is simple. When it is complex, I switch off

Test 1 : ‘Back of the Ticket’ test

Can you capture the story in one sentence?

Let us apply the ’Back of the Ticket’ test to some box office hits :

Titanic A romance between a poor man and a rich woman on a sinking ship.

Lagaan Cricket match between Indian villagers and British oppressors

Dil Chahta Hai The friendship of 3 people surviving the vagaries of life

Now can you try and apply the ‘Back of the Ticket’ test for movies that flopped badly? … not so easy was it?

Audience Rule 2: I ‘feel’ - what I can relate to Only identifiable events evoke my emotions

How many events and emotions in the movie, ring a bell?

Lage Raho Munna Bhai , passed the TRRING test when it made the common man identify with Gandhi.

Audience Rule 3: I take, but not receive I appreciate a movie for my own reasons, not for that of the creator.

Is the movie made " by the creator" or made " for the audience"?

Most art movies appreciated by critics are made " by the creators"

Almost all movies that rock the box office are made " for the audience"

So, what is your verdict on the latest movie release?

Reel or real, every sharp communication …

… from Lincoln's Gettysburg address to Nehru's “At the stroke of the midnight hour" ...

...pass these 3 simple tests: 1. ‘Back of the ticket’ test 2. ‘TRRING’ Test 3. ‘By/For’ test

Your audience too, are unconsciously putting every communication through these 3 tests.

We help managers create ‘hit’ communication geared to the audience. Visit us at www.metamorph training .com to know more

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