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CPE on Best Practices in Internet Marketing for Real Estate Brokerage
1. Best Practices in
Internet Marketing
Insights from a Real Estate Broker
and Internet Marketing Practitioner
Home and Modern Living Expo
SMX Convention Center
Aug. 31, 2012
Realtor Maita H. Siquijor
Member, PAREB-Muntinlupa Real Estate Board (MUNREB)
Principal Realtor, La Maisonette Manila Inc.
E: msiquijor@residencesmanila.com
2. Ten Best Practices in Internet
Marketing for Brokerage
1. Make your vision, mission and objectives for your marketing plan.
2. Niche your market: Create market-focused, rather than product-
centric brokerage sites. Identity: Create your brand/logo, then buy
your brand domain for 5 years.
3. Research and consistently use relevant keywords.
4. Practice Multi-Channel Advertising: SEO—paid and organic;
focused print ads; targeted promotions online, social media, blogs.
Always put your PRC License # on ALL ads and internet sites.
5. Regularly track your site/campaign performance thru site analytics
or surveys.
www.ResidencesManila.com www.CondoInManila.com www.EstateClass.com
3. Ten Best Practices in Internet
Marketing for Brokerage
6. Create responsible, original content.
7. More than just posting listings, engage in and nurture a
positive community.
8. Use e-mail software responsibly; DON’T SPAM YOUR CLIENTS!
9. Include contact elements—Calls to action on landing
pages, sign-up forms, Skype, auto-response
forms, downloadable forms, automated payment systems.
10. On occasion, it helps to use traditional advertising
signage, print ads, and networking F2F.
www.ResidencesManila.com www.CondoInManila.com
www.EstateClass.com
5. Questions? Contact Me!
Realtor Maita H. Siquijor
PRC Lic No. 1041
PAREB-Muntinlupa Real Estate Board Inc.
Principal Realtor, La Maisonette Manila, Inc.
E: msiquijor@residencesmanila.com
W: www.condoinmanila.com
www.estateclass.com
www.residencesmanila.com
www.architerra.org