This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
2. Social media marketing is the use of social
media platforms to connect with your audience to
build your brand, increase sales, and drive website
traffic. This involves publishing great content on
your social media profiles, listening to and engaging
your followers, analyzing your results, and running
social media advertisements.
What is Social Media
Marketing(SMM)?
3. ANSWERTHIS QUESTIONS……
• Which goals do you want to achieve with social media
marketing? Do you want to improve brand awareness or
generate leads?
• Which channels does your target audience use?
• What kind of content do you plan to create? Will it be
more of image-based content, blog post links, or video
content?
• Which channels are your competitors using?
• How many social media channels can you manage?
5. Social Media Marketing Channels
• Facebo
ok
• Twitter
• Instagr
am
• YouTub
e
• LinkedI
n
6. Social Media Marketing Channels
#Channel 1 :
Facebook
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
7. Social Media Marketing Channels
#Channel 2 :
Twitter
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
8. Social Media Marketing Channels
#Channel 2 :
Twitter
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
9. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Brand
Awareness
With nearly half of the world’s
population using social media platforms,
they’re a natural place to reach new and
highly targeted potential customers.
Think people only connect with brands
they already know on social media?
Consider that 60 percent of Instagram
users say they discover new products on
the platform.
Absolut Vodka ran an Instagram
campaign to promote its limited edition
Spark bottle, the company achieved
a five-point lift in brand awareness.
10. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Establish your brand
as a thought leader
No matter what industry your
business is in, social media offers the
opportunity to establish your brand as
a thought leader—the go-to source
for information on topics related to
your niche
The 2018 Edelman Trust
Barometer discovered that 63 percent
of people trust technical experts,
compared to only 42 percent of
people who trust businesses.
Hootsuite CEO Ryan Holmes has more
than 1.5 million followers on LinkedIn,
where he shares his insights about
social media and entrepreneurship.
11. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Stay top of mind
Most social media users log into their
accounts at least once per day,
according to Pew Research Center, and
many people are checking social
multiple times per day.
Social media gives you to the
opportunity to connect with fans and
followers every time they log in. Keep
your social posts entertaining and
informative, and your followers will be
glad to see your new content in their
feeds, keeping you top of mind so you’re
their first stop when they’re ready to
make a purchase.
12. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Website
Traffic
Social media posts and ads are key
ways to drive traffic to your website.
Sharing great content from your blog
or website to your social channels is a
great way to get readers as soon as
you publish a new post
Participating in social chats—like the
weekly #HootChat on Twitter—can
also be a great way to increase your
visibility, get attention from new
people, showcase your expertise, and
drive traffic to your website.
13. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Website
Traffic
Social media posts and ads are
key ways to drive traffic to your
website. Sharing great content from
your blog or website to your social
channels is a great way to get
readers as soon as you publish a
new post
Participating in social chats—like the
weekly #HootChat on Twitter—can
also be a great way to increase your
visibility, get attention from new
people, showcase your expertise,
and drive traffic to your website.
14. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Generate Leads
Social media offers an easy and low-
commitment way for potential customers
to express interest in your business and
your products. Lead generation is such an
important benefit of social media for
business that many social networks offer
advertising formats specifically designed
to collect leads.
For example, Renault Europe
used Facebook lead ads that allowed
people interested in learning more about
a new model to book a test drive directly
from Facebook, with just a couple of taps.
15. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Boost Sales
No matter what you sell, social
media can help you sell it. Your
social accounts are a critical part of
your sales funnel—the process
through which a new contact
becomes a customer.
As the number of people using social
media continues to grow and social
sales tools evolve, social networks
will become increasingly
important for product search and
ecommerce. The time is right to
align your social marketing and sales
goals.
16. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Customer Audience &
Management
Social networks give you the
opportunity to interact directly with
customers and fans, and likewise give
them the chance to interact directly
with your brand. Unlike traditional
media, which offers only one-way
communication, social media is a two-
way street.
If you want customers and followers to
be engaged, you have to be engaged
yourself. Stay active and respond to
comments and questions on your own
social media posts in a way that’s
appropriate to your brand.
17. B2B MARKETING
Definition: B2B marketing or business-to-business
marketing refers to the marketing of products or services
to other businesses and organizations.
18. B2B MARKETING STRATEGIES
B2B marketers have a vast arsenal when it comes to marketing. While B2C
marketers have the benefit of being more casual in the type of content they
create, B2B marketers generally focus on more “professional” types of
content.
• White Papers/eBooks:
While extremely labor
intensive, serve a plethora
of beneficial purposes for a
B2B marketer. First and
foremost, white papers are
a tool for lead generation.
Given how in-depth a white
paper can be, and how
much information it
provides to the reader,
people are more willing to
give their personal details
to access it.
• Case Studies:
According to a recent
study, case studies are
the most effective tool for
lead generation. They
also prove to your target
market that your product
or service is an effective
choice for them. It helps
if the case study focuses
on a customer that is well
known.
19. B2B MARKETING STRATEGIES
B2B marketers have a vast arsenal when it comes to marketing. While B2C
marketers have the benefit of being more casual in the type of content they
create, B2B marketers generally focus on more “professional” types of
content.
• Webinars:
Webinars are a great example
of how content marketing now
encompasses a wide array of
media, not just blog posts.
Creating a webinar not only
serves the immediate goal of
getting people to sign up,
therefore getting their
information for continued
nurturing until they are ready
to go to sales, they give you an
amazing amount of content to
purpose.
• Infographics:
Infographics can actually be
more beneficial to B2B
companies. B2Bs tend to have
a wealth of data and analytics
that can be put into graphical
form. Using internal data to
create an awesome
infographic is a powerful tool
to get media coverage. There
is nothing a blogger likes more
than a well done infographic.
20. B2C MARKETING STRATEGIES
Definition: B2C marketing is a form of marketing that helps
businesses communicate more effectively and persuasively with
consumers. Instead of selling toner or SaaS software to a company, you’re
marketing your products directly toward individual consumers.
• Your customer has a personal stake in the outcome of your product. He
or she wants to buy your Knowledge Commerce product to resolve a
pain point, learn a new skill, or satisfy some other need or desire
• Additionally, it helps if you understand the psychology behind
marketing principles and the ways in which you can influence your
target market. Like any other business owner, you have to create
marketing materials that will appeal to the people who are most likely
to buy what you sell.
21. B2C MARKETING STRATEGIES
• Connect with prospects on a human level
Let’s start with content marketing. If you’re focused on building relationships
with your prospects, you must treat them like human beings — not like
potential ATMs who will dispense cash for your products.
Example:
Let’s say that you create online courses to help people lose weight. Maybe you
struggled with your own weight earlier in your life, so you know how it feels to
struggle with yo-yo diets and New Year's’ Resolutions that never pan out.
Use those experiences to connect with your audience.
Post before and after photos, talk about weight-loss strategies that failed, and share
your personal struggles. You can also talk about how you feel now that you’ve
conquered your weight-loss struggles and triumphed over your former pain.
People connect to stories like this. The message you’re sending is simple: “I figured
out a way to beat this problem. Let me help you do the same.”
22. B2C MARKETING STRATEGIES
• Host Creative and Engaging Contests
You can host a contest on your blog, social media, or anywhere else that
seems appropriate. Many entrepreneurs use webinars to hold contests. This
way, you boost attendance for your webinar and gain exposure through the
contest at the same time..
Example:
You’re an expert on public speaking, right? So maybe you could ask people
to post photographs of themselves during public speaking engagements, or
maybe you could ask them to record 15-second speeches.
Whatever the rules, stick by them and choose a winner fairly. If you don’t
want to do a contest, host a giveaway instead.
23. B2C MARKETING STRATEGIES
• Add a Free Offer With Every Purchase
Also known as a gift with purchase, a free offer with every purchase adds even more
value to the product you sell. In other words, it lets people know that they’re getting
something extra without having to part with more money
The free offer can be anything you want. Maybe it’s a mini-course that’s related to
your main course. Or perhaps it’s an e-book or workbook that will help your
customers get better use out of your online course.
Example:
Many of our #KajabiHeroes teach spirituality-based online courses. If you fall into that
same niche, you could create a bonus offer for every purchase related to helping
people find their own spirituality.
Devotions, guided meditations, and similar products can prove extremely popular
among your target audience. Alternatively, you could share a short e-book that
complements your online course or create a video that shares your story.
24. B2C MARKETING STRATEGIES
• Prioritize Searcher Intent for SEO
Searcher intent refers to the reason behind a Google search. For example, if you
want something to eat, you might search for “Chinese restaurants near me.” If you’re
interested in cooking, you might search for “Chinese recipes for beginners.”
The type of search indicates its intent. Some consumers are just gathering
information, others are comparing their options, and still more are ready to buy.
Example:
You can target consumers in getting a better shape phase, by preparing comparison
articles and charts. Help people understand their options so they can make an
educated decision.
When you break down your audience by searcher intent, you can create content
that’s custom designed for each segment. You’d be surprised by how well this tactic
works, especially if you’re comfortable in your knowledge of your buyer personas.
25. B2C MARKETING STRATEGIES
• Create Membership Programs
Think of a membership program as a form of gamification. It encourages
consumers to interact with your business so they can rise up the membership
levels.
Also called a loyalty program, a membership program combines
competitiveness and rewards. As consumers move up the membership levels,
they gain access to more rewards, which enhances their relationship with your
business.
Example:
Maybe you teach online courses related to web design. You help aspiring designers
become better at their work and find paying jobs.
You could remarket to potential customers who visit your website to read one of your
blog posts or check out a landing page. If you have Facebook Ads set up, you can use a
Facebook Pixel to retarget those customers.
After visiting your site, the customer logs on to Facebook to check his or her wall. Right
there in the feed is an advertisement for your web design course.
26. MEASURING SOCIAL MEDIA ROI
Facebook Offers
This is a Facebook feature that
allows Facebook Page admins
and editors to offer discounts to
their fans. Offers can help
businesses reach more
customers or encourage existing
customers to visit stores. When
fans see your offer, they can like
it, comment on it or save it for
later.
This lets marketers experiment
with how social media actions
can be monetized into in-store
purchases. Facebook Offers
operates similar to Google Offer
Extensions for AdWords, which
lets AdWords advertisers attach
a discount coupon to a Google
ad.
27. MEASURING SOCIAL MEDIA ROI
Google Analytics
Google Analytics is the most
powerful tool for measuring the
ROI of social media. Google
Analytics social reports can
show marketers the impact of
social actions, which social
networks are yielding the best
results, which content is most
popular, and how social can
result in conversions.
Google Analytics gets a fairly
regular stream of facelifts,
tinkering with where certain
reports are nested. This is what
the most current setup of
Google Analytics’ social reports
section looks like.
