Mike Ray Design Portfolio

MICHAEL RAY
4012 Corte Bella, Modesto CA 95356
209.499.0439 CELL INTRODUCTORY PORTFOLIO
mikeray@bluegrass.net page 1
THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,
WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT
GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE
STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP
ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.
A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR
ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.
JOHN CALIPARI
PERSONAL
SELECTION
,
Environmental
Performance status
here at Brown-Forman
Introduction by
Cheryl-Lynne Patrick,
PE, esq., VP, Director,
Environmental
Performance
INSIDE
What is
Environmental
Stewardship?
Reduce, Resuse
Recycle
Good news about
Green Team Globally
Jack Daniel
Distillery
Employee Spotlight
– Beth Ghasghai
Louisville
Production
Operations
Bluegrass
Cooperage
Patrick Healy
H
ello and welcome
to our inaugural
issue of Environ-
ment Matters. Environment
Matters is a quarterly publi-
cation designed to share
with Brown-Forman employ-
ees a host of environmental
topics ranging from broad
global issues to activities
right in our own backyard.
It is also our opportunity to
highlight employees who are
making a difference related
to Brown-Forman’s over-
all environmental footprint.
This first issue is dedicated
to Patrick Healy, a 30-year
Fe t z e r e m p l o y e e w h o
recently passed away after
a long battle with cancer.
“Brother Patrick,” as he
was affectionately called
by all of us who knew and
admired him, was a pioneer
in the area of environmental
stewardship and conserva-
tion. He led Fetzer’s recy-
cling efforts, resulting in
more than a 90% reduc-
tion in the amount of waste
materials being landfilled.
His commitment to “doing
the right things right” was
evident in all he accom-
plished and ensures Fetzer’s
positioning as a leader
among the wine companies
stewardship. I had the privi-
lege to get to know and work
with Patrick, and the orga-
nization definitely will feel
his absence as much as
we benefited from his pres-
ence. Here’s to you, Patrick!
2
3
3
4
5
6
7
8
6
Stories from across
the globe
Minimize waste by
composting
WINTER 2008
ONE TASTE
AND YOU’LL KNOW
WHY.
aly. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008
ONA’S
T KEPT
SECRET.
Start chilled. Finish responsibly.

MICHAEL RAY
BROWN-FORMAN
FOUNDERS HALL BUILDING
ENTRANCE DISPLAY
Design and production of
multi-level installation in newly
renovated former headquarters
building located in global campus
in Louisville, Kentucky.
MULTI-LEVEL INSTALLATION FOR FOUNDERS HALL BUILT-INS – EAST WING
MAIN WALL - WALNUT BUILD INS (SHADOWBOX)
CENTER WALL OUTCROP/BEAM
CENTER FABRIC BANNER
HUNG FROM CEILING SUPPORT BAR 6” OFF WOOD
THE 4 MAIN BLACK/SEPIA MONTAGES PRINT ON GLOSS STOCK AND
MOUNT TO BLACK FORMCORE
THE 4 COLOR PHOTOS AND 4 TEXT BOXES ARE MOUNTED ON BACK-
SIDES OF HEAVY LUCITE FACING OUT AND HUNG FROM HIDDEN
CEILING SUPPORTS - 6” FROM BACK IMAGES

MICHAEL RAY
6602 Southwind Court, Crestwood, Kentucky 40014
502.243.8366 HM 502.774.7828 WK
mikeray@bluegrass.net
Franklin Gothic Book BT ITC - 8pt/auto
MICHAEL RAY
FINLANDIA VODKA “PURE”
OUT-OF-HOME/BANNER
Design of Finlandia off-premise
campaign using imagery from
agency-created coffee table
book showcasing Finland’s
natural resources as part
of the vodka brands
Purity campaign

MICHAEL RAY
MULTI-LEVEL WALL DISPLAY
FOR WOODFORD RESERVE
BAR & GRILL
Designed sepia-toned photo
montage of the Woodford Reserve
Distillery for use as a wall graphic.
The design features a raised
dimensional metallic copper logo
with neon backlighting in center
with raised 4CP drink photos at
left and right. Gooseneck light
fixtures are mounted at top to
illuminate the wall (not shown)

MICHAEL RAY
CHRIS MORRIS ADVERTORIAL IN
DELTA SKY MAGAZINE
Full page advertorial ran twice
in 12 months in the Delta Sky
official monthly magazine
— timed to appear alongside
in-air Woodford Reserve
mixed-drink promotions.
WOODFORD RESERVE ENDCAP
OFF-PREMISE DISPLAY
Designed large retail display
with interchangeable panel
to showcase each quartile’s
promotion. Constructed of
wood with faux copper trim.
Features a miniature whiskey
barrel replica with room
for several cases of product
M
ost people enjoy bourbon after work, but
Chris Morris has the good fortune to enjoy
it during work – after all, it’s his job. Chris
Morris is the Master Distiller for Woodford
Reserve bourbon, a job that requires a dis-
cerning sense of taste and smell, experience, and a passion
for bourbon.
No doubt it’s a great job, but it can also be hard work.
As Master Distiller, Morris may taste as many as 150 sam-
ples of Woodford Reserve in a day. “I give each sample a
good nosing, then taste,” said Morris. “I’ll hold it about 5
seconds, then rinse my palate.” Even though he does taste
the bourbon, Morris says the olfactory sense, or sense of
smell, is perhaps the most telling. “We can judge 85 percent
of flavor by the aroma,” he notes.
During each tasting, Morris goes through his own 12-
tier system of descriptions to break down the nuances in
Woodford Reserve. “I look for
flavors in barrels that will comple-
ment each other,” he said. Over a
one year period, he will taste each
of the 5,000 barrels of the small-
batch bourbon at least once.
Hard work indeed.
An important part of Morris’
job is educating consumers
about the brand. He
shares his vast
knowledge and
passion while con-
ducting consumer
seminars and tast-
ings. “It’s very
important to
spread the message
about our bourbon. I never get tired of spending time with
consumers and talking about Woodford Reserve,” he adds.
“It really brings the brand to life for them.”
Woodford Reserve is a small batch bourbon, crafted
with the company's select honey barrels – typically the dis-
tiller's best or favorite stash of aging bourbon – as well as
barrels from the historic (and recently renovated) Woodford
Reserve Distillery in Versailles, Kentucky. Located in the
heart of Kentucky’s bluegrass region and literally a stone’s
throw from its famed thoroughbred horse farms, the distill-
ery is the only one in America crafting bourbon essentially
the same way they did in the early 19th century.
From its all-cypress wood fermentation tubs to its
unique copper pot stills to its stone warehouses, the distill-
ery handcrafts bourbon the slow, authentic way. But don’t
tell Morris it’s old-fashioned. “This distillery isn’t a museum
piece. It’s the only distillery using time-honored techniques
because it makes for an incredibly unique and full-flavored
bourbon.”
Industry experts seem to agree. Woodford Reserve has
earned widespread acclaim, winning awards at renowned
tasting competitions around the world including numerous
gold medals. All testament to the fact that Morris’ hard
work is paying off!
Please enjoy Woodford Reserve responsibly and visit
www.woodfordreserve.com
for more information.
Woodford Reserve Distiller’s Select
Kentucky Straight Bourbon Whiskey,
45.2% Alc. by Vol., The Woodford
Reserve Distillery, Versailles, KY
CHRIS MORRIS:
Master of the Good Stuff
Woodford Reserve Master Distiller Offers a
Glimpse into the Wonderful World of Bourbon
GOLD MEDAL,
2003 International Spirits Challenge
GOLD MEDAL/"EXCEPTIONAL" RATING,
Beverage Testing Institute, 2003
GOLD MEDAL,
2001 International Wine & Spirits Competition
DOUBLE GOLD MEDAL,
2000 and 2001 World Spirits Competition
UNIQUE
The Woodford Reserve
Distillery is the only distillery
that crafts its bourbon in
copper pot stills and ages it in
unique limestone warehouses.

MICHAEL RAY
WOODFORD RESERVE VIP BOTTLE
FOR UNIVERSITY OF KENTUCKY
HEAD BASKETBALL COACH
Designed concept bottle for
John Calipari’s children’s charity
fund-raising . Bottle features while
ACL imprint on front with signature,
graphic photo treatment of Calipari
on back of bottle shows through to
facing. Basketball bottle necktag
is die-cut and printed with textured
pebble vanish with interior booklet
tied on with blue silk ribbon.
CHRIS MORRIS APPEARANCE
POSTER WITH WRITE ON AREA
Designed for on and off premise
locations which have booked the
Woodford Reserve Master Distiller
for personal appearances and
educational talks.
CITY OF LOUISVILLE ART FOR
WOODFORD RESERVE
3 LITER DISPLAY BOTTLE
Created vector art to be screened
on back of Woodford Reserve bottle.
Features the downtown area and
the historic Belle of Louisville
Steamboat at the riverfront wharf.
WOODFORD RESERVE / JOHN CALIPARI VIP BOTTLE CONCEPT
THIS DESIGN FEATURES THE SIGNATURE OF JOHN CALIPARI IN WHITE ON THE FRONT OF THE BOTTLE,
WHILE USING A STYLIZED LIKENESS OF THE COACH ON THE BACK THAT SHOWS THROUGH TO THE FRONT
GIVING THE PACKAGE ADDITIONAL VISUAL DEPTH. THE BLUE AND WHITE NECK BAND AND CLOSURE
STRIP INCORPORATES SEVEN STARS. THERE IS A CIRCULAR PORTION OF THE STRIP
ON TOP OF THE CAP THAT COMPLEMENTS THE ORIGINAL DESIGN OF THE BOTTLE.
A CIRCULAR HANG TAG WITH TACTILE VARNISH IN A PEBBLE PATTERN FEATURES A PLACE FOR
ANY PERSONALIZATION THAT MAY BE DESIRED, THE TAG HANGS FROM THE NECK ON A BLUE RIBBON.
JOHN CALIPARI
PERSONAL
SELECTION
,

MICHAEL RAY
JACK DANIEL’S AND LOUISVILLE
BATS BASEBALL TEAM
3-WINDOW DISPLAY
Designed graphic to be hung as a
triptych inside three windows of
the downtown Louisville Marriott
Produced with stock photography..
Winner of 2007 American Inhouse
Design Award by Graphic Arts USA.

MICHAEL RAY
BROWN-FORMAN
WEBSITE REDESIGN
Lead designer for Brown -Forman
on first major redesign of company
website. Worked to develop RFP;
interviewed potential partners;
helped lead discussion on decision.
Worked with selected vendor in
focus groups, style board creation,
hierarchy, interface and design
concepts until they executed
finished site and launched.
BROWN-FORMAN PROFILE
Designed 2-color uncoated stock
brochure featuring the narrative and
illustrated history of the company
since its founding in 1870. Saddle-
stitched, 12-pages and sized to
fit in official #10 envelopes.

MICHAEL RAY
BROWN-FORMAN
IDENTITY GUIDELINES.
Designed, wrote, and created the
graphic design standards for
the original 36-page print version of
the Identity Guidelines in 2002.
It also included a CD with templates
for all official correspondence I
designed (letterheads, business
cards, personalized memos
and business cards, and other
forms — as well as the logo in
all approved vector formats)
Subsequently, I updated the
publication to an online-only
downloadable PDF in 2006.
The original icon was create by
Raymond Lowey and later simplified
by Pentagram’s New York
studio. The 2006 version is
the most recent edition.

MICHAEL RAY
BROWN-FORMAN
PHILANTHROPY
BROCHURE
Designed this brochure showcasing
Brown-Forman’s financial, arts
leadership and community
involvement This brochure was
inserted into all subscription issues
of Business First (one of the Ameri-
can Business Journals) news weekly
Printed 3-color with metallic
gold spot color, photo duotones
and spot varnishes.

MICHAEL RAY
BROWN-FORMAN
ENVIRONMENTAL NEWSLETTER
Designed and produced new
newsletter showcasing
Brown-Forman’s drive for
sustainable practices. The
publication was sent online but
sized to print on letter size stock
for those who still printed out
correspondence to read on
airplanes (who were one of the
main targets of this program
BROWN-FORMAN
2008 EARTH DAY CELEBRATION
Designed event logo and all
collateral materials. Incorporated
our brand sponsor’s imagery and
logo into the campaign materials
Brown-Forman and Finlandia®
Vodka
Celebrate Earth Day, April 22, 2008
Slow the Flow,
Conserve H2O
Brown-Forman encourages
all employees to participate in
EarthDayactivities. The focus
for 2008 is on “Water”!
F o r d e t a i l s , c l i c k o n
Corporate Responsibility
on the Portal and check
our new Earth Day tab.
• Register Teams Now!
• Answer Trivia Questions
• Share “Water You Doing”
to save the planet
• Win Great Prizes!!!!
WATER TIP
Time your shower to keep it
under 5 minutes and save
1000 gallons of water a month!
Environmental
Performance status
here at Brown-Forman
Introduction by
Cheryl-Lynne Patrick,
PE, esq., VP, Director,
Environmental
Performance
INSIDE
What is
Environmental
Stewardship?
Reduce, Resuse
Recycle
Good news about
Green Team Globally
Jack Daniel
Distillery
Employee Spotlight
– Beth Ghasghai
Louisville
Production
Operations
Bluegrass
Cooperage
Patrick Healy
H
ello and welcome
to our inaugural
issue of Environ-
ment Matters. Environment
Matters is a quarterly publi-
cation designed to share
with Brown-Forman employ-
ees a host of environmental
topics ranging from broad
global issues to activities
right in our own backyard.
It is also our opportunity to
highlight employees who are
making a difference related
to Brown-Forman’s over-
all environmental footprint.
This first issue is dedicated
to Patrick Healy, a 30-year
Fe t z e r e m p l o y e e w h o
recently passed away after
a long battle with cancer.
“Brother Patrick,” as he
was affectionately called
by all of us who knew and
admired him, was a pioneer
stewardship and conserva-
tion. He led Fetzer’s recy-
cling efforts, resulting in
more than a 90% reduc-
tion in the amount of waste
materials being landfilled.
His commitment to “doing
the right things right” was
evident in all he accom-
plished and ensures Fetzer’s
positioning as a leader
among the wine companies
stewardship. I had the privi-
lege to get to know and work
with Patrick, and the orga-
nization definitely will feel
his absence as much as
we benefited from his pres-
ence. Here’s to you, Patrick!
2
3
3
4
5
6
7
8
6
Stories from across
the globe
Minimize waste by
composting
WINTER 2008

MICHAEL RAY
KORBEL RETAIL AND ONLINE
BANNER DESIGNS
Designed imagery featuring existing
bottle photography that was used
for pull-up banner displays and alter
used as static online banners.
FINLANDIA RECIPE GUIDE
TO MUDDLING
Designed recipe guide for Finlandia
Vodka Fusion flavors for new fruit-
forward muddle promotion.
This images is the interior spread.
WILD BERRIES
CAIPIROSKA
2 oz. Finlandia
Wild Berries
2 oz. sweet and sour mix
4 fresh raspberries
4 fresh blackberries
2 fresh lime wedges
1 teaspoon brown sugar
Muddle berries, limes and sugar
in bottom of rocks glass. Fill glass
with crushed ice. Add Finlandia
Wild Berries and sweet and sour.
Shake and pour back into glass
or stir briskly. Garnish with
fresh berries.
.
CAIPIROSKA
3 oz. Finlandia Vodka
3-4 fresh lime wedges
1-2 teaspoons sugar
Muddle lime wedges with sugar
in bottom of rocks glass. Fill glass
with crushed ice and add Finlandia
Vodka. Shake and pour back into
glass or stir briskly. Garnish with
a lime wedge.
CHERRY
CAIPIROSKA
5-6 maraschino cherries
(stems removed)
1-2 teaspoons sugar
Muddle cherries with sugar in
bottom of rocks glass. Fill
glass with crushed ice and
add Finlandia Vodka. Shake
and pour back into glass or
stir briskly. Garnish with a
maraschino cherry.
MANGO MOJITO
2 oz. Finlandia Mango
2 oz. fresh mango purée
1/2 oz. simple syrup
3-4 fresh lime wedges
3-4 fresh mint leaves
Splash of club soda
Create simple syrup ahead of
time by boiling equal parts
sugar and water until sugar
dissolves. Refrigerate until
needed. Muddle fresh mint in
bottom of tall glass with simple
syrup. Add fresh lime wedges
and muddle again. Add mango
purée and fill glass with
crushed ice. Add Finlandia
Mango. Shake and pour back
into glass or stir briskly.
Garnish with fresh lime,
a mint leaf and two slices
of fresh mango.
STRAWBERRY-
PINEAPPLE
CAIPIROSKA
2-3 fresh strawberries
1-2 fresh pineapple
wedges
1-2 teaspoons sugar
Muddle strawberries and
pineapple with sugar in bottom
of rocks glass. Fill glass with
crushed ice and add Finlandia
Vodka. Shake and pour back
into glass or stir briskly.
Garnish with a strawberry
and pineapple wedge.
ORANGE
CAIPIROSKA
2-3 fresh orange slices
1-2 teaspoons sugar
Muddle slices of orange with
sugar in bottom of rocks glass.
Fill glass with crushed ice and
add Finlandia Vodka. Shake
and pour back into glass or
stir briskly. Garnish with an
orange slice.
Please Drink Responsibly. www.finlandia.com ©2005 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka, 40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky USA
All you need is a muddler or wooden spoon
to crush the fruit. Muddling releases the
fruits essential oils and blends their
fresh flavors with the sugar.
Muddling is Easy!

MICHAEL RAY
JACK DANIEL’S PROMOTIONAL
GIFT TIN FOR 750 LITER BOTTLES
Designed and produced this single
bottle Jack Daniel’s metal gift box for
the holiday season worldwide. (the
international 70cl bottle will also fit)
Also shown for reference is the
original call out sheet and
of the separations file that I
provided to the vendor.
Your Friends At Jack Daniel’s Remind
You To Drink Responsibly.
Come visit us at: www.jackdaniels.com
JACK DANIEL’S and OLD NO. 7 are
registered trademarks. © 2008 Jack Daniel’s.
Tennessee Whiskey Alcohol 40% by Volume (80 proof).
Distilled and Bottled by JACK DANIEL DISTILLERY,
Lynchburg (POP. 361),Tennessee, U.S.A.
3.20
11.48
74.04
19.76
74.04
19.76
74.04
19.76
74.04
8.28
385.45 BLANK SIZE --EXTENDED COLOUR BLEED AREA
375.20 MAXIMUM CRITICAL DESIGN AREA
4.00
10.00
4.00
285.5BLANKSIZE
277.5VISIBLEDECORATIONAREA
8mm
2mm 2mm
5mmEMBOSSAREA
EMBOSS AREA
11.90
FLATPANEL
3.00
3.00
125.53BLANKSIZE
125.53 BLANK SIZE
98.00 FLAT PANEL
98.00FLATPANEL
92.00 EMBOSS AREA
92.00EMBOSSAREA
6.00CURL ALLOWANCE
9.90
EMBOSSAREA
114.53BLANKSIZE
114.53 BLANK SIZE
94.53 FLAT PANEL
94.53FLATPANEL
10.24
FLATPANEL
A
B
C
263.5CRITICALDESIGNAREA
'A' LID HINGED END KEYLINE
A
B
C
2 PASSES FLAT BLACK MATTE
GLOSS VARNISH OVERALL.
2 PASSES HIGH GLOSS PBLACK
2 PASSES HIGH GLOSS BLACK
LOGO DROPS OUT
TO BASE METAL SILVER
AND EMBOSSES.
TYPE PRINTS WHITE.
TYPE PRINTS WHITE.
SIGNATURE DROPS OUT
AND EMBOSSES.
2 PASSES HIGH GLOSS BLACK
CIRCLE LOGO DROPS
AND EMBOSSES.
PARAGRAPH DROPS OUT TO
BASE METAL SILVER AND
EMBOSSES.
FILAGREE DROPS OUT
AND EMBOSSES.
FILAGREE DROPS OUT
AND EMBOSSES.
OLD NO. 7 LOGO PRINTS
1 PASS HIGH GLOSS BLACK
AT 60% AND THEN OVERPRINTS
WITH A CLEAR FLAT MATTE.
RULE DROPS OUT TO
BASE METAL SILVER
RULE DROPS OUT TO
BASE METAL SILVER

MICHAEL RAY
JACK DANIEL’S PROMOTIONAL
DOUBLE GIFT TIN FOR A 750
LITER BOTTLE AND TWO
LOGOED ROCKS GLASSES
Designed and produced this double
wide Jack Daniel’s metal gift box for
the holiday season worldwide. (the
international 70cl bottle will also fit)
Designed to complement the single
bottle gift tin as they both were
released in the same year
JACK DANIEL’S DUTY-FREE
PROMOTIONAL GIFT BOX FOR
A ONE LITER BOTTLE AND A
LOGOED LEATHER WALLET
Production files of a gift box I
designed for the Duty-Free global
market with multiple textured blind
embosses and varnishes. Products
were held by a inserted black
thermoform behind a clear
poly window.
Your Friends At Jack Daniel’s Remind
You To Drink Responsibly.
Come visit us at: www.jackdaniels.com
JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2008 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof).
Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg (POP. 361),Tennessee, U.S.A.
Includes a Jack Daniel’s Leather Wallet
Includes two 1 Liters of Jack Daniel’s Tennessee Whiskey and a Jack Daniel’s Leather Wallet
BROWN FORMAN / JACK DANIELS
JD 2 LITER PAK W/ WALLET
6+15/16 X 3+3/8 X 11+7/8
CH 26212A / N-FLUTE
PRINT SIDE UP
8-25-2008
615
16
33
8
0.749
6.939
117
8
1.148
5.44
2.227
3
4
21.329
199
16
REGULAR DARK GREY WITH GLOSS VARNISH (see 1.75 cradle pack)
BUG, SIGNATURES,WINDOW FRAME- ALL EMBOSSSED
EMBOSSED FAKE LEATHER TEXTURE
(SAMPLE PROVIDED) + MATTE VARNISH
(SAME RICH BLACK COLOR)
RICH BLACK BACKGROUND WITH GLOSS VARNISH
(EXCEPT WHERE NOTED)
LEAVE WHITE + EMBOSSSED
ALL“PINSTRIPES”PRINT
BLIND MATTE VARNISH ONLY
SECONDARY LEVEL EMBOSS

MICHAEL RAY
JACK DANIEL’S RACING TEAM
GIFT BOX WITH 750ML BOTTLE
AND LOGOED HAT — 2009
Designed and produced the
2009 Jack Daniel’s NASCAR
promotion gift boxes for US.
Utilized car photo and logo assets
from agency. Included full racing
schedule on right side panel.
JACK DANIEL’S OFFICIAL RACING
OFFICIAL MEDIA GUIDE — 2009
Designed and produced digest-sized
wiro-bound brochure for all media
outlets for the Richard Childress
Jack Daniel’s racing team and driver
Casey Mears. Contains 46 pages of
statistics on all personnel as well as
all technical specs of the Chevrolet
Impala race car. Also produced all
other promotional collateral
including posters, signature cards,
advertisements and off-premise dis-
plays 2009 was the final year of
the Jack Daniel’s Racing Team
1
2009
JACK DANIEL’S
RACING MEDIA
GUIDE
NOT FOR SALE
TM
FRONT
BACK
COVER
& SEVERAL
INSIDE
SPREADS

MICHAEL RAY
TUACA OOH DESIGN FOR
ARIZONA , COLORADO, &
TEXAS MARKETS
Original design created to
complement Tuaca’s on-premise
promotions featuring tribal
tattoos and body painting
TUACA BUS WRAP
DESIGN FOR ARIZONA
Designed an application of my
original design for Tuaca to be used
as overall passenger bus wraps.
These images are from the
vendor’s soft proofs.
ONE TASTE
AND YOU’LL KNOW
WHY.
Tuaca Italian Liqueur, Livorno, Italy. 35% Alc. By Vol., Imported by Brown-Forman Beverages, Louisville, KY ©2008
ARIZONA’S
LEAST KEPT
SECRET.
Start chilled. Finish responsibly.

MICHAEL RAY
VEHICLE WRAPS FOR
JACK DANIEL’S AND
FINLANDIA
Original designs for fleet
advertising. These images are
from the vendor’s initial
image placement proofs to
insure that my design was
followed and all legal
information is visible.

MICHAEL RAY
FREELANCE PROJECTS
CARELINX TRADESHOW
BROCHURE DESIGN
Designed brochure as takeaway for
special needs care tradeshow for
CareLinx -– an online company
headquartered in California.
These images are the printers
spreads from the brochure that
folds to a 5” x 7” landscape
format Used client’s logo and
sourced stock photography
BROWN-FORMAN’S CE) (CHIEF
ENTERTAINMENT OFFICER)
LOGO FOR PUBLIC RELATIONS
DEPARTMENT
Designed logo for Tim Laird, our
lead PR spokesman who makes
numerous television appearances
both national and locally with
personal appearances worldwide
as our chiefs spokesman of how
to party and drink responsibly
BOSTON LOBSTER
RESTAURANT MASCOT
Designed and rendered whimsical
vector cartoon logo for this Boston
seafood restaurant based on their
antique blue bathtub that houses
their live Maine lobsters
OUTER BROCHURE COVER AS PRINTERS SPREAD
-
INSIDE BROCHURE AS PRINTERS SPREAD -

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