6. Where do your prospects get
information from?
Google
Elsewhere
If your chart looks like Pac Man, then your
competitors will go after the yellow. Chasing the
grey will probably be more cost effective.
16. I used to think that correlation implied causation
Then I took a statistics class, now I don’t
Sounds like the class helped
Well, maybe.
Marketers need to understand the difference
between correlation and causation.
17. There are two types of
marketing: Wild-eyed ideas, or
Data centric. Choose one.
19. “If you need to drug test a
candidate to know they are on
drugs, then your probably
shouldn’t be a hiring manager.”
- Anonymous previous manager of mine.
20. Hire good people, no exceptions.
Deal with staff problems now.
Hire people smarter than you.
Say thank you.
Treat people like adults.
Let them eat cake (in an inclusive
non-French Revolution kind of
way).
22. Even Van Gogh started out badly. Trying
too hard for perfection is the single
biggest waster of time in a startup.
23. 9. Never believe your
own hype. Most
breakthrough
decisions are made
out of necessity.
Notes de l'éditeur
Now this leads me on to the point of my presentation. Momentum a Model and a Point-of-View. You can only start from where you come from. That is your accent. So rather
If the game is that the vendor with the biggest tradeshow stand wins, and you can’t afford to have the biggest tradeshow stand, then you need to change the game. It is that simple.
Side note. We only did the cardboard box because we didn’t have any money.
When you start a business the temptation is to make yourself look more complaex tan you actually are, because it makes you seem bigger.
The market place is noisy. You need to explain That 3 seconds is actually real from websites.Its like you are on the side of a bus.
We had a very simple message that cut through, in a crowded market space.
Side note. We only did the cardboard box because we didn’t have any money.
