Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to maximize their investment and earnings. If you have a website and are considering putting some sort of advertising on there, you need to be sure that what you are offering is of the highest quality, creating a winning system not only for you but also the advertiser, and the people who visit your site. That means you will need to avoid potential fraud situations, which could include the following:

1. How frauds can ruin your advertising deal?

2. Whenever there is money to be made, there are going to be people
who look for ways to cheat the system in their favor. This happens
with online advertising, as both advertisers and publishers want to
maximize their investment and earnings. If you have a website and
are considering putting some sort of advertising on there, you need
to be sure that what you are offering is of the highest quality,
creating a winning system not only for you but also the advertiser,
and the people who visit your site. That means you will need to
avoid potential fraud situations, which could include the following:

3. Click Fraud
When an advertiser pays to run ads on your site, the expectation is
that real people will be viewing them. They will often pay based on the
number of visitors that view your site, with many advertisers paying
per view or per click. Publishers looking to cheat the system, and
make more income, might pay for automated software and
computers, or bots, to visit the site and click on ads. This translates to
extra money for them, while the advertiser gets nothing in return as
the click was not from a person interested in their product or service.
When the advertiser analyzes the campaign data and sees that the
numbers do not really add up in terms of views versus clicks and
sales, they will become suspicious and will likely pull their ads.

4. Traffic Fraud
This type of fraud essentially works the same as click fraud, but usually
involves cheap click brokers using bots to send hordes of traffic to your
site. In those cases, no one other than the broker benefits from the
transaction, which is why you need to be very careful when buying
traffic. Low quality traffic will make advertisers unhappy and you in turn
will lose business.

5. Competitors
There is a very high level of competition in advertising, both at the
publisher and advertiser level, which leads to all sorts of underhand
tactics on both sides. One of the most common is the inflation of
advertising cost or lowering of add quality, both of which are designed
to hurt the competition. You could be doing everything right, yet still
find that your efforts are being seriously undermined by competitors
looking to abuse the system.

6. Ad Server
While you might believe that you will be protected by using any ad
server, be aware that there are bot networks that basically attack all
of the ads loaded onto the server. This is why you really need to do a
little due diligence when deciding which ad server to choose. Yes,
price, ad quality, and data reports are all important, but you also
need to know what security measures the ad server has in place to
protect you against the types of attacks we just described.
Experienced and reputable ad servers are usually your best bet as
they invest time and money to prevent fraud.

7. Online advertising can be a great experience for everyone involved, but
only if all the necessary steps are taken to ensure that fraud is kept out
of the equation as much as possible.

8. Latest ad serving technologies not only help in managing advertising
inventory more efficiently but also increasing ad revenue to achieve
the highest return. You can choose
AdSpeed for the right ad server for your business. AdSpeed ad
server provides powerful and reliable ad serving and ad
management solutions that simplify your online advertising strategy
at a very affordable price. For more information on ad serving
features, visit AdSpeed.com