A press kit is a creative resume that highlights an artist or business' best work. It establishes credibility, helps stand out from competition, and builds brand recognition. An effective press kit is concise and includes brief descriptions, media coverage, awards, examples of work, and testimonials. While a press kit is important for marketing, simply creating one is not enough - it requires developing a distribution strategy such as networking, outreach, teaching others, and engaging influencers.

1. What’s In a Press Kit?
M I C H A E L D O A N E
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2. First off….
….what is a press kit?
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3. A press kit is a creative
resume that gives insight into
an artist or business and
highlights their best work.
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4. It’s important for creative
entrepreneurs because it…
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5. Establishes Credibility As An
Artist and Business Person
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6. Helps You Stand Out From the
Crowd
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7. Allows You To Build Brand
Recognition
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8. Before we get into
these further….
….let’s talk digital vs. print.
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9. Print…
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10. Classic.
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11. Classic.
Tangible.
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12. Classic.
Tangible.
Great for face-to-face
meetings.
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13. Digital…
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14. Interactive.
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15. Interactive.
Portable.
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16. Interactive.
Portable.
Great for first
encounters.
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17. Okay….
….time to find out what’s
in a press kit.
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18. What’s Included
In a Press Kit
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19. A Press Kit….
….is your creative resume.
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20. Treat it like one.
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21. Include only your best work, a
short bio about you and your
company, descriptions of
your products, and examples
of your past successes.
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22. A press kit is not…
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23. A 1,000 Word Life Story Or
Personal Essay
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24. A Compilation of Everything
You’ve Ever Created
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25. Something You Spam To Every
Person You Meet
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26. What you should include
instead…
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27. Brief Descriptions.
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28. Brief Descriptions.
Media Coverage.
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29. Brief Descriptions.
Media Coverage.
Awards & Recognition.
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30. Brief Descriptions.
Media Coverage.
Awards & Recognition.
Interesting Examples.
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31. Brief Descriptions.
Media Coverage.
Awards & Recognition.
Interesting Examples.
Testimonials & Reviews.
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32. Got it…
….but why does any of
this matter?
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33. Why Is It Important
To Have a Press Kit?
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34. A press kit is important
because it is the quickest
way to communicate what
you have to offer.
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35. Let’s face it...
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36. You’ve got a lot of
competition out there.
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37. A press kit establishes credibility
in an overcrowded marketplace.
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38. It shows that you’re serious
and that you’ve already
begun to make an impact.
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39. That’s just the
start...
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40. Every time you show up to
the party without a business
card, your competition gets
the gig.
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41. A press kit gives you an
advantage over your competition.
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42. It makes people remember
you and your products…
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43. Isn’t that the
goal?
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44. You want your work to
stand out and you want to
create a lasting impression
on people.
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45. A press kit helps you define and
establish your creative brand.
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46. It forces you to think about
your message… about what
you represent.
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47. …and once you figure that
out, you’ll find yourself at the
top.
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48. How To Market Yourself
With a Press Kit
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49. Common
misconceptions…
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50. I don’t need a press
kit, I have a blog.
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51. I haven’t done enough
to create a press kit.
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52. I don’t need to update
my press kit regularly.
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53. I’ll just send my press kit
to everyone I know on
social media and gain
traction.
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54. If I create a press kit,
they will find it.
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55. The Reality…
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56. A press kit is a marketing tool
that will help you sell more
work, get more gigs, and take
your creative brand to a
whole new level…
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57. …but it takes time, and it
requires you to create a
distribution strategy around
your press kit…
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58. You can’t just put your press
kit up on the web or send it to
every single person you know
and hope something will
happen.
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59. Okay…
….so how do I create a
strategy?
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60. That’s a topic for another
time…
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61. What I’ll leave you with are a
few tactics to create your
strategy around…
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62. Meet Peers and Potential
Partners at Networking Events
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63. Reach Out To Local
Establishments
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64. Help Others Learn What You
Already Know
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65. Build Relationships With
Influencers
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66. Once you establish an
audience and build trust with
your connections, then it’s
time to share your press kit
with them.
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67. m e d o a n e . c o m
MICHAEL DOANE
Written & Designed by…
What’s In a Press Kit?

68. M I C H A E L D O A N E
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