1. SUPPORTING WORKS
MICHAEL EVANS REVIEW FOR CANDIDACY
MAY 20, 2016

2. BRAND PROPOSAL FOR H&M
AND JEREMY SCOTT
LXFM 501: PROFESSIONAL CONCEPTS &
THEORIES FOR THE FASHION INDUSTRY

3. PRODUCT LINE/COLOR SCHEME

4. TARGET CONSUMER PROFILE

5. COMPETITIVE ANALYSIS/PRICING STRATEGY

6. FINANCIAL PLANS
Assumptions:
• New product line will be sold only in the United States.
• Product Availability: September 1, 2015
• Only 100 of the 269 U.S. Stores will sell the new product.
• Thirteen (13) products will be designed.
• Estimated revenue target is based on selling 100 items per product.
• Based on previous collaborations, we forecast that the product will sell out by October 1, 2015.
An estimated sale of this line is listed below:

7. IDEATION PROJECT FOR JC
PENNEY
LXFM 503: FORECASTING & BUSINESS
TRENDS

8. OMNI-CHANNEL STRATEGY

9. NEW STORE LAYOUT

10. IN-STORE CONCEPT

11. SUPPLY CHAIN STRATEGY OVERVIEW
FOR ELLIS SWEATPANTS COMPANY
LXFM 720: SUPPLY CHAIN MANAGEMENT
STRATEGIES

12. COUNTRY/SUPPLIER RANKINGS

13. LINE PLAN MARGINS

14. LINE PLAN

15. DISTRIBUTION RANKINGS

16. LUXURY BRAND CREATION FOR
LABEL LUXE COSMETICS
LXFM 740: COMPUTER-ENHANCED
FASHION DESIGN

17. LOGO CREATION/IDENTITY

18. MARKETING ITEMS

19. PRESS KIT FOR SPOKEN
WORDS OF THE SUCCESSFUL
FASH 763: FASHION PROMOTION

20. HOME PAGE/COLLABORATION

21. TESTIMONIALS/LIST OF EVENTS ORGANIZED

22. MEDIA KIT/PRESS KIT

23. THANK YOU FOR LISTENING!
ANY QUESTIONS OR
COMMENTS?
CONCLUSION