The Weather Company SwitchPitch Atlanta presentation http://connect.switchpitch.com/site/welcome/

1. Video Everywhere
The Weather Company

2. ProjectName
The Weather Company is planning on a 10x increase in the ingest of video (mostly user
generated content) for distribution across TV, Mobile, and Web.
• Issue at Hand
• Not all content is equal, moderation is cumbersome
• Accurately tagging the video, assigning metadata and making it searchable, associated
trending analytics
• Automating: Digital Rights Management, Rough-Cut Editing
• Product Usage
• TV, Mobile, Web distribution
• Archival for reusability
• Video exchange with partners
• User story
• Cute videos
• Emerging stories
• Visually stunning or catastrophic emergency videos

3. What to do with Video

4. ProjectImportance
• We have a platform to ingest, transcode and store
video from internal sources as well as user
generated content.
• Increasing the usage of video is a highly targeted
growth model.
• We currently have more content than we can
moderate and make use of.
• - Thus, leaving valuable content on the floor.

5. ProjectDetails
• Project timeline – focus for 2015
• Need help in engineering a mechanism for tagging
and moderating video content.
• Technology driven, person driven or combination
• The ideal partner will have a creative and efficient
mechanism to handle the issues of UGC.
• Video meta-data, commercial viability and cultural
intuition for high-value video content across multiple
audiences in the weather communities