Michael Kelly

Greater Philadelphia Area United States

Senior Group Director at NAXION

Advertising / Marketing / PR

CURRENT OBJECTIVES • Marshals expertise in business consulting, research design & analysis, and communication to meet client objectives • Uses academic experience as a platform for innovative work on behalf of clients while building employer’s intellectual capital in advanced methodologies QUANTITATIVE RESEARCH DESIGN & ANALYSIS • Directed hundreds of B2B (primarily) and B2C studies • Strong background in data analytics and modeling • Market research experience in: ➢ Market segmentation ➢ Conjoint design and analysis ➢ Offer and message testing ➢ Name testing ➢ Customer satisfaction ➢ Opportunity estimation ➢ Demand forecasting and pricing ➢ Market modeling and simulation ➢ Database mode...