3. Less than 1% of
your ”fans” ever go
back to your page
4. Cool is... Realy, really,
really understanding
your audience, their
problems, their
behavior, their
preferences
5. Anatomy of winning posts
1. Focused on meeting objective
2. Relevant message
3. Timely message
4. Compelling picture (emotions)
5. Compelling headline (emotions)
6. Intriguing text (draw the reader in)
7. Clear call to action (share, comment, click)
8. Balance news with messages that can be
repeated over and over again
7. The numbers that
matter (momentarily)
- Reach (158/2200=7%)
- Talks about
(comments)
- Shared
8. How do you get eyeballs on your messages?
Meet Facebook EDGE
What decides if your message
appears in a users ”news-
stream”?
• How long ago was the
message published?
• How engaged are others
in this ”post”?
• Does this user interact
with your page often?
12. A few hints
• Third party apps posting no longer penalized
• Comments far more valuable than ”likes”
• Sharing not always possible on mobile, not
always possible through 3rd party apps
13. Test which posts work best
• Experiment with frequency (1, 3, 5, 10 x each
day)
• Differentiate posts
₊ Photos with short text with/without external or
internal link
₊ OPC = Other People’s Content shared
₊ Ask question, ask for advise, ask for help
₊ Incentivized content (sweepstakes etc.)
₊ Long stories with emotion or factual
₊ etc
14. Good ‘ol AIDA
A = Attention (Awareness)
I = Interest
D = Desire
A = Action
19. What to call the ”baby” on Facebook?
What is best for this
telecommunication
company?
A) Telia in Danmark
B) Tech’n Trends
C) Tech’n Trends
withTelia?