4. 4
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
1000 1200 1400 1600 1800 2000 2200
Leverged Buyout
Initial Public Offering
DCF - Perpetuity
DCF - Exit Multiple
Precedent Transactions
Public Comparables
$1,400 mm – $1,600 mm
Executive Summary
Project Overview & Analysis Diversified Offerings
Valuation Summary
We are pleased to present to the board on a potential transaction
for Skipper’s Sporting Goods
Skip’s is well positioned with leading brands in the sporting
goods manufacturing industry
Slow and steady industry growth
Opportunities for future growth in untapped channels and product
lines
Mass, club, medical & physical therapy, and specialty
retail
Water sports, wrestling, and basketball equipment
Sources: Case Materials, Team Projections
Soccer
Baseba
ll
Positioned For Growth
2015 EV/EBITDA 7.1x 8.6x 10.0x 11.4x 12.8x 14.3x
15.7x
10.0x – 11.4x Forward EV/EBITDA
Lacross
e
Possible
Segment
sPotential
Products
Footbal
l
Enterprise Value mm
5. 5
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Company & Industry Overview
6. 6
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Company Overview
Description
Skipper’s Sporting Goods functions in the sporting goods
manufacturing industry
Offers premium performance and protective gear in 4
sports
Core: Football, Baseball
Growth: Soccer, Lacrosse
Long-standing relationship with customers due to industry
knowledge and superior products
Distribution network similar to a larger company, yet personal,
long-standing relationships with suppliers
Top Line to Bottom Line
Segmented Revenue 2014E EBITDA Margin
0
400
800
1,200
1,600
2012 2014E 2016E 2018E 2020E
$ mm
Lacrosse
Soccer
Baseball
Football
Sources: Case Materials, Team Projections
0.0%
5.0%
10.0%
15.0%
20.0%
0
100
200
300
2012 2014E 2016E 2018E 2020E
RevenueGrowth
EBITDA($mm)
Revenue Growth EBITDA
0.0%
4.0%
8.0%
12.0%
16.0%
20.0%
PSG ELY ESCA JAH AGPDY Mizuno Skip's
Avg.
7. 7
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Product Offerings
Core Segments
Football
Leading helmet manufacturer
Opportunity for growth as a result of
increased concussion awareness
Baseball
Solid position in industry
Producer of helmets, cleats, gloves, & bats
Secondary Divisions
Soccer
Initiated new segment in 2009
Attempted to acquire strategic partner in
2011
Lacrosse
Purchased two manufacturing companies
in 2010
Producer of helmets, sticks, & elbow pads
Untapped products in mouth guards and
compression gear
Business Approach
Strong
research &
development
team
Loyal and
responsive
suppliers
Excellent
distribution
network
New
products
offered
Sold to
individual
athletes and
teams
Professional
feedback
from athletes
and loyal
retailers
Innovation
Sources: Case Materials
8. 8
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Industry Breakdown
Skip’s Positioning Slow but Steady
Trade Weighted Index Industry Outlook
Foreign exporters pose a serious threat to domestic profitability
Future trend of trade index predicting a stronger dollar will fuel
imports
Skipper’s premium brands are positioned to retain market share
amidst a flooding of cheap, foreign products
Loyal, long-standing customers form a base to weather any economic
storm
Skippers’ long standing relationships with suppliers enable them
to achieve gross margins close to 50% beating industry average
of 40%
Industry leading margins ensure stability during economic swings
Skip’s has been following the industry trend of locating
manufacturing capacity close to end customers
Allows for quick product adaptation and low transportation costs
The industry is consolidating due to a competitive operating
environment
Will lead to a decrease in the number of sporting goods
manufacturers
A steady rise in sports participation along with an increase in
per capita disposable income will increase demand for premium
sporting goods products
Wage increases in Asia, coupled with logistics costs, are
bringing manufacturing jobs back to North America
Sources: Ibis World
8,000
8,500
9,000
9,500
10,000
17.8
18.2
18.6
19.0
19.4
2011 2013 2015E 2017E
Revenue($mm)
%SportsParticipation
Revenue (In Millions) % Sports Participation
70
80
90
100
2006 2008 2010 2012 2014 2016E 2018E 2020E
9. 9
111
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Industry Breakdown
Competitive Landscape
Growth Variance
The Athletic and Sporting Goods Manufacturing industry is
highly fragmented resulting in a high level of competition
Vertically-integrated firms dominate industry by using retail
establishments to modify prices
More difficult for firms that depend on supply-side contracts
Overall manufacturer concentration is relatively low with the four
top players capturing only 14% of the industry
Leads to M&A activity where Skip’s can capitalize with strong cash
flow and relatively low debt
Most activity are niche players with transaction values under $50
million
Industry Analysis
•Companies like Nike and Adidas have been
able to vertically integrate their operations
•Allows for easier distribution and pricing
power
Vertically –
Integrated
Blue Chips
•Activity by strategic acquirers have resulted
in very few pure play alternatives
•Performance Sports Group operates in 3 out
of the 4 markets Skip’s is in.
Pure Play
•Companies like Jarden hold portfolios that
incorporate sporting goods manufacturers
•Management team and company name kept
intact for maximum return to shareholders
Holding
Companies
•Black Diamond and Callaway are focused on
a specific sport
•Have solid market positions, yet are
obstructed by undercutting competitors
Niche
Players
= $3 bn.
Sources: Bloomberg, Capital IQ
(5.0%)
0.0%
5.0%
10.0%
15.0%
20.0%
0.0% 5.0% 10.0% 15.0% 20.0%
RevenueCAGR2012-2016E
2014E EBITDA Margin
Performance
Sports Group Ltd.
Callaway Golf
Company
Escalade Inc.
Jarden Corp.
Amer Sports Oyj
Skipper's Sporting
Goods
Mizuno Corp.
10. At risk for substitute products
that can under-cut prices
Increasing regulations on sports
safety equipment
Expansion of Lacrosse and
Soccer’s popularity
In a declining industry that is slow at adapting
and many smaller firms are experiencing
consolidation
Not much cash on hand for future acquisitions
Substantial amounts of depreciation for a
growth company that is relatively young
10
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
W
TO
Diversified customer base provides revenue
stability
Significant room for growth in current and
untapped products
Premium products appeal to multiple consumer
targets
Strong relationships with a diverse vendor base
Experienced management team
Mixed product lines which appeal to
multiple subsets of athletes
S
Larger players have pricing power and
distribution advantages over Skip’s
Utilizing SkipsSportsGoods.com to reach
consumers directly and drive margins
Untapped channels in specialty physical
therapy and retail stores
Revenue is dependent on aging
industries which can hinder
overall growth
At risk for higher wages in China, where
60% of manufacturing costs exist
Exposed to potential currency exchange rates that
can negatively impact net income
SWOT Analysis
Sources: Case Materials, Ibis World
12. 12
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Transaction Options
Option Comparison
Skipper’s Goals
Maximize
Shareholder Value
Management – Post
Transaction
Capital for Growth
Strategic Acquisition
Sponsor Acquisition
IPO
Debt Recapitalization
Status Quo
13. 13
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Option Breakdown
Strategic Acquisition
Pros
Maximizes shareholder value as strategic buyers are willing
to pay more for potential synergies
More likely to pursue growth opportunities as strategic
acquirers will not divert cash flow to pay off debt
Cons
Strategic acquirer less likely to retain current management
team than a sponsor acquisition
Sponsor Acquisition
Initial Public Offering
Pros
Probable for current management to be retained but new
shareholders may vote to replace them
IPO process will raise capital for Skip’s to pursue growth
opportunities they cannot currently afford
Cons
Shareholder value is unlikely to be maximized because of
IPO discount and lack of control premium
Debt Recapitalization
Pros
Current management team likely to be retained due to
industry expertise and company performance
Cons
Investment based transaction will likely lead to lower
shareholder value
Excess cash flow will be diverted to pay down debt rather
than grow Skip’s operating segments
Pros
Current management structure will remain as there is no
transfer of ownership
Capital acquired for growth will be high due to the
introduction of a financially strong partner to fund future
growth
Cons
Difficult to determine an exact number for shareholder
value as this is not a complete liquidation event
14. 14
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Valuation Overview
Implied Valuation Ranges
Sources: Team Projections
1000 1200 1400 1600 1800 2000 2200
Leverged Buyout
Initial Public Offering
DCF - Perpetuity
DCF - Exit Multiple
Precedent Transactions
Public Comparables
2014 EV/EBITDA 8.0x 9.6x 11.2x 12.8x 14.4x 15.9x
17.5x2015 EV/EBITDA 7.1x 8.6x 10.0x 11.4x 12.8x 14.3x
15.7x
EV/LTM EBITDA 13.7x – 15.7x
EV/EBITDA 10.3x – 12.3x
Exit Multiple 9.5x – 10.5x
Perpetuity Growth 1.5% - 2.5%
EV/EBITDA 13.7x – 15.7x
Entry Multiple 11.0x
5.5x Leverage Ratio
Comparables as of 2015
Forward Multiples
Enterprise Value mm
$1,400 mm – $1,600 mm
10.0x – 11.4x Forward EV/EBITDA
15. 15
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Public Comparables
Valuation RationaleOutputs
Public Comparables
Analysis
Public Comparables were chosen based on:
Industry
Market Capitalization
Capital Structure
Resulted in an Enterprise Valuation between $1,716.2 and
$1,967.0
Sources: Bloomberg, Capital IQ
In Millions of US $ except Per Share
data
Company Name
Ticker &
Price
% of 52 Enterprise Market LTM
LTM
EBITDA
Enterprise Value
Exchange Week High Value Cap EBITDA Revenue Margin
LTM
EBITDA
LTM
Revenue
2014E
EBITDA
2015E
EBITDA
Performance Sports Group Ltd. PSG US $16.86 86.7% 1,135.7 742.3 36.4 489.3 7.4% 31.2x 2.3x 27.6x 11.0x
Callaway Golf Company ELY US $7.90 76.3% 729.1 612.8 46.7 879.5 5.3% 15.6x 0.8x 14.3x 12.0x
Escalade Inc. ESCA US $11.41 66.3% 171.5 158.7 18.2 156.9 11.6% 9.4x 1.1x 8.6x 7.5x
Nautilus Inc. NLS US $14.73 95.1% 387.2 461.2 26.4 256.6 9.8% 14.7x 1.5x 12.6x 10.6x
Jarden Corp. JAH US $65.38 99.0% 12,775.0 8,385.1 816.8 8,064.7 10.1% 15.6x 1.6x 11.3x 10.4x
Amer Sports AGPDY US $9.71 86.6% 2,966.5 2,301.6 270.1 2,959.4 9.1% 11.0x 1.0x 15.8x 12.0x
Mizuno Corporation 8022 JP ¥522.00 82.1% 799.1 636.8 82.3 1,822.2 4.5% 9.7x 0.4x 9.0x 9.2x
Skipper's Sporting Goods 1,500.0 1,503.5 125.4 724.1 17.3% 12.0x 2.1x 12.0x 10.7x
High $65.38 99.0% 12,775.0 8,385.1 816.8 8,064.7 11.6% 31.2x 2.3x 27.6x 12.0x
3rd Quartile $16.33 90.9% 2,051.1 1,522.0 176.2 2,390.8 10.0% 15.6x 1.5x 15.1x 11.5x
Medium $13.07 86.6% 799.1 636.8 46.7 879.5 9.1% 14.7x 1.1x 12.6x 10.6x
Mean $21.00 84.6% 2,709.1 1,899.8 185.3 2,089.8 8.3% 15.3x 1.3x 14.2x 10.4x
1st Quartile $10.14 79.2% 558.2 537.0 31.4 373.0 6.4% 10.3x 0.9x 10.2x 9.8x
Low $7.90 66.3% 171.5 158.7 18.2 156.9 4.5% 9.4x 0.4x 8.6x 7.5x
Implied Valuation
Enterprise Value / EBITDA 13.7x
----------------
- 15.7x
Enterprise Value 1,716.2
----------------
- 1,967.0
16. 16
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Precedent Transactions
Valuation RationaleOutputs
Precedent Transactions
In Millions of US $ except Per Share
data
Target Company Acquirer Transaction Type Transaction Date Transaction Value Premium
Enterprise Value
LTM Revenue
LTM
EBIT
LTM
EBITDA
Cascade Helmets Holdings Inc. Performance Sports Group Ltd. Strategic Takeover 13-Jun-12 81.9 N/A 3.7x 15.2x 14.3x
The Warnaco Group Inc. PVH Corp. Strategic Takeover 14-Feb-13 2,823.8 33.6% 1.2x 19.3x 11.3x
Adams Golf LLC Adidas AG Strategic Takeover 1-Jun-12 71.9 16.1% 0.8x 10.7x 9.8x
CamelBak Products LLC Compass Diversified Holdings Sponsor Takeover 25-Aug-11 336.3 N/A 2.7x 15.5x 12.7x
Bushnell Inc. MidOcean Partners Sponsor Takeover 5-Sep-13 985.0 N/A 1.8x N/A 10.6x
High 33.6% 3.7x 19.3x 14.3x
3rd Quartile 29.2% 2.7x 16.5x 12.7x
Median 24.9% 1.8x 15.4x 11.3x
Mean 24.9% 2.0x 15.2x 11.7x
1st Quartile 20.5% 1.2x 14.1x 10.6x
Low 16.1% 0.8x 10.7x 9.8x
Precedent Transactions were chosen based on:
Industry
Transaction Value
Transaction Type
Resulted in an Enterprise Valuation between $1,289.1 and
$1,539.9
Sources: Bloomberg, Capital IQ
Implied Valuation
Enterprise Value / EBITDA 10.3x
----------------
- 12.3x
Enterprise Value 1,289.1
----------------
- 1,539.9
18. 18
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Initial Public Offering
IPO Activity IPO Valuation
Recent IPO in Market
Performance Sports Group Ltd. (PSG) offered 7 million shares to
the public in June
Already was public in Canada (TSX)
Additional capital was used to deleverage and repay loan facilities in
recent transactions
Changed name from Bauer Performance Sports Ltd. to better
reflect its recent strategic acquisitions and expansion into higher
performance sports
Initially priced at $15.50
1 day jump of 3.23%
1 week jump of 9.10%
Valuation Rationale
IPO market has recovered since the financial crisis
An IPO would open up Skipper’s Sporting Goods to additional
capital that would fund additional growth or potential
acquisitions
IPO discount would not maximize shareholder value
Equity valuations are at all time highs
Analysis of Skip’s in an IPO situation resulted in an implied
Enterprise Valuation of:
$1,373.7 --- $1,574.3
0
10
20
30
40
50
0
50
100
150
200
250
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
DollarVolume(in$billions)
#ofIPOs
# of IPOs Dollar volume (in $billions)
Sources: EY Global IPO Trends Report, Case Material
2014 IPO Valuation
EBITDA 125.4 125.4 125.4
EV/EBITDA Multiple 13.7x 14.7x 15.7x
Target Post-Money Seasoned Valuation 1,721.5 1,841.1 1,972.3
Less: IPO Discount 14.0% 14.0% 14.0%
Less: Trasaction Fees 6.0% 6.0% 6.0%
Post-Money IPO Equity Valuation 1,377.2 1,472.9 1,577.8
Implied Enterprise Valuation 1,373.7 1,469.4 1,574.3
19. 19
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Leveraged Buyout Analysis
Overview
Sensitivity of Leverage Ratio Sensitivity of Exit Multiple
Deal Assumptions
Strong, consistent cash flows as well as an experienced
management team make Skipper’s a good target for a private
equity acquisition
Transaction assumptions used to derive a valuation were:
Entry and Exit Multiple of 11.0x
Investment time horizon of 5 years
5.5x leverage ratio comprised of:
4.0x Term Loan A
1.5x Subordinated Notes
This valuation method led to an implied valuation of:
$1,310.4 – $1,448.4
Sources: Pepperdine Private Capital Report, Team Pro
Leverage Ratio
25.1% 4.0x 4.5x 5.0x 5.5x 6.0x 6.5x 7.0x
Purchase
Multiple
9.5x 23.3% 24.9% 26.8% 29.0% 31.6% 34.7% 38.5%
10.0x 22.5% 23.9% 25.6% 27.5% 29.7% 32.3% 35.4%
10.5x 21.7% 23.0% 24.5% 26.2% 28.1% 30.4% 33.0%
11.0x 21.1% 22.3% 23.6% 25.1% 26.8% 28.8% 31.0%
11.5x 20.5% 21.6% 22.8% 24.2% 25.7% 27.4% 29.4%
12.0x 20.0% 21.0% 22.2% 23.4% 24.8% 26.3% 28.0%
12.5x 19.6% 20.5% 21.5% 22.7% 23.9% 25.3% 26.9%
Exit Multiple
25.1% 9.5x 10.0x 10.5x 11.0x 11.5x 12.0x 12.5xPurchase
Multiple 9.5x 29.0% 30.4% 31.8% 33.1% 34.4% 35.6% 36.8%
10.0x 26.1% 27.5% 28.8% 30.1% 31.4% 32.6% 33.7%
10.5x 23.5% 24.9% 26.2% 27.5% 28.7% 29.9% 31.0%
11.0x 21.2% 22.6% 23.9% 25.1% 26.3% 27.5% 28.6%
11.5x 19.2% 20.5% 21.8% 23.0% 24.2% 25.3% 26.4%
12.0x 17.3% 18.6% 19.9% 21.1% 22.3% 23.4% 24.5%
12.5x 15.6% 16.9% 18.2% 19.4% 20.5% 21.6% 22.7%
Transaction Summary
2014 EBITDA 125.4 Equity Value 1,382.9
Entry Multiple 11.0x Enterprise Value 1,379.4
Enterprise Value 1,379.4 Exit Multiple 11.0x
Leverage Ratio 5.5x Debt Used 689.7
Minimum Cash 5.0
Sources Uses
Amount % of Total Amount % of Total
Excess Cash 24.0 1.7% Equity Value of Company 1,382.9 96.8%
Total Debt 689.7 48.3% Repay Existing Debt 25.5 1.8%
Sponsor Equity 715.4 50.1% Fee Total 20.7 1.4%
Total Sources 1,429.1 100.0% Total Uses 1,429.1 100.0%
Debt Assumptions
Scenario: 2
% of Total Ratio Years Amount
Leverage Ratio 5.5x Debt Assumed 689.7
Revolver 0.0% 0.0x Revolver N/A 0.0
Term Loan A 72.7% 4.0x Term Loan A 10 501.6
Subordinated Note 27.3% 1.5x Subordinated Note 10 188.1
Check 100.0% 5.5x Check 689.7
Interest Rates Principal Repayment Rates (per Annum)
Revolver L+ 200 bps Revolver N/A
Term Loan A L+ 380 bps Term Loan A 5.0%
Subordinated Note 6.1% Subordinated Note 5.0%
20. 20
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Potential Buyer Universe
21. 21
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Potential Strategic Buyers
Strategic acquisition to expand umbrella of product offerings
Likely to keep current management in place for their industry
experience
Product offering expansion through new football protective
offerings
Large balance sheet to support an acquisition (low debt and
growing cash)
Has previously pursued large acquisitions such as a $1.2 billion
acquisition of Titleist
Acquisition of Skipper’s would add four new product lines to the
company’s portfolio
Currently offering products in many of the same product categories
as Skipper’s
Focused on expanding market share and pursuing strategic
acquisitions
Largest British sporting goods retailer and manufacturer with
some brands in the U.S.
Expansion of American product offerings to compliment Dunlop
racket and cycling
Sources: Company Websites, Bloomberg
Synergie
s
Fit
Ability
to Pay
Mgt.
Retentio
n
22. 22
11
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
KKR
Berkshire
Hathaway
Carlyle Group
Potential Financial Sponsors
Large fund with the capability to invest up to $2 billion in a deal
Currently invested in consumer product manufacturing and distribution companies
Past acquisitions of strong companies with leading brands and well capitalized
Currently invested in Russell Brands which manufactures American sports equipment
Worked with existing management in Xtep acquisition to ramp-up company growth
Currently invested in Xtep which is a Chinese sportswear company
Extending into the sporting goods manufacturing
Currently invested in Academy Sports + Outdoors which is a premier sports retailer
Actively pursuing deals and has enough capital to fund a buyout of Skip’s
Have previously held many consumer product manufacturing companies such as
Rockshox Inc.
Sources: Company Websites
24. 24
1
Executive Summary Company & Industry
Overview
Valuation Potential Buyer
Universe
Recommendation
Chose comparable
companies based
on business model
and size
Resulted in a
14.7x
EV/EBITDA
multiple leading to
a valuation of
$1,843.4
Prescedents were
chosen from
transactions that
involved target
companies with
similar size,
industry, and date
Analysis resulted
in a lower multiple
for a financial
sponsor vs. a
strategic takeover
Good fit in many
PE portfolios
Potential for
synergies with
strategic buyers
Dependable cash
flows provide
great flexibility for
deal structure
Strong
management team
to lead company
after acquisition
Due to aggressive
growth, our DCF
valuation implied
Skip’s was worth a
premium
compared to other
valuations
Skip’s is able to
return much of its
income to
investors through
free cash flows
Provides Skip’s
with additional
capital for growth
into additional
products and
segments
Resulted in a
valuation similar
to the one derived
from LBO analysis
Comparables Precedents
Sale of Company
Discounted CF IPO
Implied Enterprise Value of
$1,400 mm – $1,600 mm
10.0x – 11.4x Forward
EV/EBITDA
Recommendation
Recommendation: Sale of
Skipper’s Sporting Goods
1) Strategic
acquisition
2) Sponsor acquisition
Sources: Team Projections