Monetization Of Mobile Applications - Michael Martin - SMX Advanced
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Monetization Of Mobile Applications at SMX Advanced in Seattle by Michael Martin of Internet Marketing Inc.
![Previous Means of Mobile Application Monetization 2008 mobile app monetization had a near complete focus on the iPhone AppStore ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Monetization Of Mobile Applications - Michael Martin - SMX Advanced
- 1. Presented by Michael Martin of 1 Monetization of Mobile Applications
- 3. Tap Tap - A FREE music playing game, makes from $5K – 10K a day via advertising
- 4. “Fart” apps – Joel Comm made $40K in 2 days from iFart – XMas alone netted $30K
- 5. “I am Rich” app - A picture of red diamond selling for $999.99 made almost $5K with 6 sales
- 6. In 2008 most smartphone users spent up to $100 on applications
- 7. 17% spent at least $100 on mobile applications in 2008 according to ABI Research2 Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
- 9. The average paid mobile application price cut increases demand by 140% thus if you cut the price by 50% or less you will make more money in the long run
- 10. Average paid mobile application makes $.70 per user ($.99 selling price)
- 11. Average free mobile application has 80 sessions for every 1 paid apps session
- 12. A free app would need a $8.75 CPM to make the same – Typical CPM is $.50 - $2.00
- 13. To justify going Free you need to effectively promote and generate buzz to increase the user and session use for the typical CPM rate – INTERNET MARKETING3 Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
- 15. By the end of 2009 there will be 18-20 Android phones available versus 1 iPhone
- 16. Android phone manufacturers in 2009 include HTC, Samsung, LG, Motorola, & Huawei
- 17. Android service providers will include T-Mobile, AT&T, Verizon, Rogers, & VodophoneApple experienced something like this before 4 Copyright © 2009 Internet Marketing Inc. All Rights Reserved.
- 19. How to Advertise in Mobile – AdMob DeckTrade and Medio as well Adwords
- 20. Mobile Display – HVGA – 320 x 480 resolution
- 21. Mobile Site Presentation – User Agent detection rather than a separate TLD such as .mobi
- 22. Great Mobile plugin for Wordpress sites is WP-Touch
- 23. Branding - Mobile phone widgets to your company’s RSS feeds/articles
- 24. App Exposure - Apple’s App Store, Blackberry’s App World, & Android’s Android Market + independent markets