1. TARGET AUDIENCE
By looking at the website, there are normal pictures portrayed childlike, for
example right at the top where the contents are shown that’s where the
cartoon images are. Also the font connotes to children, as it’s a child font.
There are many images shown on the website, all images are children smiling,
as the campaign helped that to happen. The first image shows children who
helped ‘Oxfam Water Weed’, which promoted pupils the opportunity to learn
about global issues, develop skills and values as active global citizens, and by
doing that they made a difference to the world.
The Next image also links to the target audience as is it shows a happy poor
child, to highlight that this campaign has made a big difference so why can’t
you.
The campaign’s logo uses the colour bright blue to emphases the target
audience which are children, also to show the consistency of the campaign;
this is also shown in the videos and posters also the website to highlight the
target audience.
When text is shown in the video, it has to use the consistent colours of the
campaign which are dark blue and light blue, this also suggests the target
audience which are children as its basic information and limited and very time
consuming for a child to read and keep up to within the videos pace.
The blog isn’t that big so, could be aimed at children hitting on to be
teenagers. As there isn’t that much information to read and children don’t
really like to read. The words are also easy for the children to understand no
words are complex.
There is one main focus that makes the blog look attractive and that’s the
picture which is full of come to life colours which are bright to emphases the
target audience of this campaign.
BY MICHAEL MCCAULEY