This presentation was delivered to students soon to complete undergraduate and masters degrees in technology and IT disciplines at Oxford Brookes University. The presentation highlights five "hot" areas of demand in the current IT jobs market, and offers resources and free or low cost certifications to allow candidates to "upskill".

1. From Mortar Board to
the Board Room:
Trends, Tools and Tips for Technology Careers

2. The Jobs Market: The Bad News
Trends, Tools and Tips for Technology Careers – February 20142

3. The Jobs Market: The Good News
Trends, Tools and Tips for Technology Careers – February 20143
of employers in the digital, IT and information
services industry claim to be facing a skills crisis
Source: Bateman (2013)

4. Where Are These Jobs?
Trends, Tools and Tips for Technology Careers – February 2014
There are many typical career paths for technology
graduates. However, today we are focusing on 5 areas of
significant demand
4

5. Where Are These Jobs? (cont.)
Trends, Tools and Tips for Technology Careers – February 20145

6. Structure
Trends, Tools and Tips for Technology Careers – February 20146
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

7. 1.1 Why Big Data?
Trends, Tools and Tips for Technology Careers – February 20147
3,000,000,000,000
1,200,000,000,000,000
0
200,000,000,000,000
400,000,000,000,000
600,000,000,000,000
800,000,000,000,000
1,000,000,000,000,000
1,200,000,000,000,000
How Much Data is There in the World?
2010
1997
Sources: Lesk (1997) and Gow (2000)

8. 1.1 Why Big Data? (cont.)
Trends, Tools and Tips for Technology Careers – February 20148
Big data means big data storage …

9. 1.2 Who Does Big Data?
Trends, Tools and Tips for Technology Careers – February 20149
Database
Administrator

10. 1.3 What Do You Need to Know?
Trends, Tools and Tips for Technology Careers – February 201410
High standard of
coding Understanding of
the technologies
Project
management

11. 1.4 How Do You Get Started?
11
www.bigdatauniversity.com
[Free Online Courses]
www.hortonworks.com/products/
hortonworks-sandbox
[Free Online Environment]
www.mapr.com/services/mapr-
academy
[Free Online Tutorials]
www.cloudera.com/content/
cloudera/en/resources.html
[Free Courses / Paid Certification]
Trends, Tools and Tips for Technology Careers – February 2014

12. Structure
Trends, Tools and Tips for Technology Careers – February 201412
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

13. 2.1 Why Data Science?
Trends, Tools and Tips for Technology Careers – February 201413

14. 2.1 Why Data Science? (cont.)
Trends, Tools and Tips for Technology Careers – February 201414

15. 2.2 Who Does Data Science?
Trends, Tools and Tips for Technology Careers – February 201415
“Data Scientist: The Sexiest Job of the 21st Century”
Harvard Business Review

16. 2.2 Data Scientists: By The Numbers
Trends, Tools and Tips for Technology Careers – February 201416
190,000shortage of data scientists in the
US alone (Manyika et al, 2010)
$225,000starting salaries for data scientists
(Loizos, 2013)
$300p/h
hourly rate to hire data scientists
via Kaggle (Granville, 2013)

17. 2.3 What Do You Need to Know?
Trends, Tools and Tips for Technology Careers – February 201417
Source: Conway (2013)

18. 2.4 How Do You Get Started?
Trends, Tools and Tips for Technology Careers – February 201418
www.rss.org.uk/site/cms/contentCha
pterView.asp?chapter=12
[Graduate Diploma (c£450)]
www.datasciencecentral.com/gro
up/data-science-apprenticeship
[Free Resources / Certification]
www.cloudera.com/content/
cloudera/en/resources.html
[Free Courses / Paid Certification]
www.kaggle.com
[Online Community/Competitions]

19. Structure
Trends, Tools and Tips for Technology Careers – February 201419
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

20. 3.1 Why Mobile Applications?
Trends, Tools and Tips for Technology Careers – February 201420
“If I were to put my money
on one particular IT job
area for 2014 …
Mobility, Mobility, Mobility”
Source: Weldon (2013)

21. 3.1 Mobile Use: By The Numbers
Trends, Tools and Tips for Technology Careers – February 201421
50%of global mobile web users use
mobile as their primary or
exclusive means of going online
1,200,000,000people accessing the web from their mobile devices
6.5 appsactively used by consumers in a
30-day period
1/4of all searches are performed on
mobile devices
57%of users say they won’t recommend
businesses with a poor mobile site
Source: Hepburn (2013)

22. 3.2 Who Does Mobile Applications?
Trends, Tools and Tips for Technology Careers – February 201422

23. 3.3 What Do You Need to Know?
Trends, Tools and Tips for Technology Careers – February 201423
Mobile coding Networks and
operating systems
Design and user
experience (UX)

24. 3.4 How Do You Get Started?
24
http://training.adobe.com/certification
[Paid Certification]
http://99designs.co.uk/designers
[Online Community/Competitions]
www.mmaglobal.com
[Free Online Resources]
http://www.w3schools.com/html/
html5_intro.asp
[Free Online Tutorials]
Trends, Tools and Tips for Technology Careers – February 2014

25. Structure
Trends, Tools and Tips for Technology Careers – February 201425
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

26. 4.1 Why Content Marketing?
Trends, Tools and Tips for Technology Careers – February 201426
Source: Content Marketing Institute (2014)
Consumers have shut off the traditional world of
marketing. They own a DVR to skip TV advertising, often
ignore magazine advertising, and now have become so
adept at online “surfing” that they can take in online
information without a care for banners or buttons
(making them irrelevant)
Smart marketers understand that traditional marketing
is becoming less and less effective by the minute, and
that there has to be a better way
Enter Content Marketing

27. 4.1 Why Content Marketing? (cont.)
27 Trends, Tools and Tips for Technology Careers – February 2014

28. 4.1 Why Digital Design?
Trends, Tools and Tips for Technology Careers – February 201428

29. 4.2 Who Does It?
Trends, Tools and Tips for Technology Careers – February 201429

30. 4.3 What Do You Need to Know?
Trends, Tools and Tips for Technology Careers – February 201430
Visualisation Tools
The Social Web
Multimedia
Design

31. 4.4 How Do You Get Started?
31
http://training.adobe.com/certification
[Paid Certification] www.tableausoftware.com/
support/certification
[Paid Certification / Free Tutorials
and Environment]
www.contentmarketinginstitute.com
[Free Online Resources]
http://wordpress.org/
[Free Website CMS]
Trends, Tools and Tips for Technology Careers – February 2014

32. Structure
Trends, Tools and Tips for Technology Careers – February 201432
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

33. 5.1 Why Business Analysis?
Trends, Tools and Tips for Technology Careers – February 201433
“If a lion could talk we still couldn’t understand him”
Ludwig Wittgenstein

34. 5.1 Why Business Analysis? (cont.)
Trends, Tools and Tips for Technology Careers – February 201434
The success rates of IT projects:

35. 5.2 Who Does Business Analysis?
Trends, Tools and Tips for Technology Careers – February 201435

36. 5.3 What Do You Need to Know?
Trends, Tools and Tips for Technology Careers – February 201436
Technology
Soft skills
Business and
Management

37. 5.4 How Do You Get Started?
37
http://certifications.bcs.org/
category/15680
[Paid Certification]
http://news.top-consultant.com/
guide_to_consulting_firms.aspx
[Free 400-Page Guide]
Trends, Tools and Tips for Technology Careers – February 2014

38. Structure
Trends, Tools and Tips for Technology Careers – February 201438
Session Structure
1. Big Data Management
2. Data Science & Analytics
3. Mobile Applications
4. Content Marketing & Digital Design
5. Consulting & Business Analysis
6. The Future?

39. 6.1 The Third Revolution?
Trends, Tools and Tips for Technology Careers – February 201439
The Agricultural Revolution (18th Century)
The Industrial Revolution (19th Century)

40. 6.2 Future in Jeopardy?
Trends, Tools and Tips for Technology Careers – February 201440

41. 6.3 The Computational Revolution
Trends, Tools and Tips for Technology Careers – February 201441
“Even positions once thought to be immune from
computerisation are now under threat”
Carl Benedikt Frey and Michael A. Osborne (2014)

42. 6.4 Jobs at Risk
Trends, Tools and Tips for Technology Careers – February 201442

43. 6.5 Computer Proof Your Career
Trends, Tools and Tips for Technology Careers – February 201443
Manage the
data, technologies
and algorithms
Creative & design
jobs not suited to
computers
People-facing roles
using soft skills
and strategy

44. Summary
Trends, Tools and Tips for Technology Careers – February 201444
The jobs discussed today are
not only in high demand
with employers today, but
are probably also safe from
future automation
Although the jobs market
has had ups and downs and
new challenges may emerge
the future remains bright for
technology graduates