If you want to learn more about growing deposits, visit GoToBankWebinar.com This presentation is about "DIY Deposit vs Brokered Deposit" What Can I Do For You? ✔ Design an advertising campaign to help you attract more deposits in 90 days ✔ Audit your existing campaigns and recommend strategies to turn it around Free Resources for you: ► Watch a FREE webinar about "How One Community Bank Grew Deposits $2.9 Million in Just 90 Days". You will learn EXACTLY the same system I used to help a REAL client of mine achieved 4,198.48% ROI from one campaign to increase their deposits to $2.9 million in just 90 days ==> Visit http://brandmybank.com/webinar-linkedin ❝Great job! What you taught today is not just a webinar, it's a masterclass in itself.❞—Chris Nichols, Chief Strategy Officer of Centerstate Bank ► Get Your Free 63-Page Book The Framework to Make Your Bank Stand Out So That You Can Attract More Deposits & Loans ==> Visit http://brandmybank.com/book-linkedin ► Schedule A complimentary 15-min strategy call ☺ ==> Visit http://brandmybank.com/strategy-call to schedule a call to discuss how I can support you to grow your deposits

1. Brokered
Deposit
DIY
Deposit

2. 3 Costly Mistakes When
You Used “Brokered
Deposits”

3. How One Community Bank
Grew Deposits $2.9 Million in
Just 90 Days
DIY Deposit

4. ● If a bank spent $60,000 on marketing
and developed $3,000,000 in
checking account deposits
● And earned a 4% net interest margin
on those deposits
● That would represent a profit of
$120,000 which would be an ROI of
approx 100%
● But if a bank purchased $3,000,000 in
deposits with a deposit campaign
where they paid 1.5% interest on the
cd’s
● The interest expense would be $45,000
a year so that would be a better
decision than spending $60,000
DIY Deposit Brokered Deposit

5. A brokered deposit is a deposit made to a bank by
a third-party deposit broker. A deposit broker is a
person who places other peoples' deposits with
insured institutions.
- Source: Investopedia
Brokered Deposit

6. Source: FDIC

8. 3 Costly Mistakes When
You Used “Brokered
Deposits”

9. Failed to maximize the
investment
Mistake #1

10. ● If a bank spent $60,000 on marketing
and developed $3,000,000 in
checking account deposits
● And earned a 4% net interest margin
on those deposits
● That would represent a profit of
$120,000 which would be an ROI of
approx 100%
● Expense: $60,000
● But if a bank purchased $3,000,000 in
deposits with a deposit campaign
where they paid 1.5% interest on the
cd’s
● The interest expense would be $45,000
a year so that would be a better
decision than spending $60,000
● Expense: $45,000
● Advantage: $15,000
DIY Deposit Brokered Deposit

11. Brokered Deposit

12. DIY Deposit Campaign Result
3,060,924
Impressions
14,880
Website Visits
$3.5+ Million
Deposits
(9 new accounts: 5 in
Trust, 4 in Brokerage)

15. What does “having the entire
city of Chicago look at your
ads” mean to your brand?
Question

16. What would be the price tag on
“having the entire city of
Chicago look at your ads”?
Question

17. Missed opportunity to add
more brand equity and brand
awareness

19. Missed opportunity to reduce
acquisition cost
Mistake #2

20. Did you also realize that the audience we have served ads
from the advertising campaign can also be retargeted/reused
for future upsell/cross-sell/new campaign?
Did you know?

22. Retargeting

23. RetargetingMore For Less

24. This will reduce acquisition
cost further in your future
campaigns.

26. Become enslaved to brokered
deposits service
Mistake #3

27. Source: FDIC

29. How One Community Bank
Grew Deposits $2.9 Million in
Just 90 Days
DIY Deposit

30. How Taking Control of Your
Campaign Can Give You The
Highest Competitive
Advantage

36. 1. Failed to maximize the investment
2. Missed opportunity to reduce acquisition cost
3. Become enslaved to brokered deposits service
3 Costly Mistakes When You Used “Brokered Deposits”

37. GotoBankWebinar.com