Michael rampjapedi-digital-portfolio-2016

1. MICHAEL RAMPJAPEDI
PORTFOLIO

2. PROFILE CONTENTS
About me
Work experience
Solutions
Process
Clients

3. Michael Rampjapedi
Junior Digital Strategist
“My job is to implement digital strategies set out by the
senior strategist and to report on campaigns performance ”

4. “My day largely revolves around
sourcing content & on ground
implementing clients marketing
campaigns.”
About meMichael
Associate Consultant
Age 28
Work
What I do
I am the Junior Digital Strategist for
a HubSpot partner agency that
specialize in Inbound marketing
outsource for agencies in Australia,
UK and USA.
My main role is to assist senior
strategist and execute marketing
campaigns that deliver client
growth. I also have to report on the
performance of these campaigns
and show ROI for the campaigns I
manage.
My ambitions
• Become a Senior
Marketing/Digital Strategist
• Keep my manager happy
• Grow my marketing experience
Who I work with
• Mid Strategist
• Senior Strategist
• In-house and freelance
Copywriters
• Internal design team
• Partner agencies
My objectives
• Follow internal procedures
• Coordinate & optimizing
marketing activities
• Effectively spend time and
marketing budget
• Ensure effective ROI from
marketing activities I manage
• Ensure marketing message
reaches its target marketing
persona
• Supply clients with good quality
leads
What I worry about
• Clients not seeing results from
my work
• Not knowing enough about a
marketing activity
• Not enough time in the day
• Finding good target market data
and lists to target
• Proving ROI on marketing
activates
• Job security
Frustrations
• Over promise and under deliver
• Poor quality leads
• Bad data
• Poor ROI
• Poor reporting
• Setup takes long
• Strategy turnaround time that
takes time
• Clients taking too long to signoff
and not following our actual
requirements
How I make decisions
Online research based evaluation is
usually how I start off my decision-
making and then I look at pricing
and realistic ROI offered by
solutions.
I run myself autonomously, but for
big decisions I need to run them
past the Mid strategist first.
Requirements
• I must be able to post accurate,
engaging, optimized content
that generates quality leads
• Be able to demonstrate ROI
• Ensuring Trello project
management tool is kept up-to-
date in real-time
• Flexibility e.g. project vs retainer
based contract
• Credible, professional
• Follow internal processes and
stay fully qualified with clients
tools
• Be able to know different clients
industries
• Keeping abreast with client’s
industry activity and digital
industry trends
• A complete solution that is
scalable
My achievement
• Developing blog briefs that are
persona based
• Being able to meet internal and
clients deadline
• Keeping good track record of
supplying clients with good
quality work
• Familiar with industry trends
• Inbound marketing certified by
HubSpot
• Google AdWords certified

5. “I have better ways to optimize
content that generate inbound
leads”
Solutions
Identifying the problem Investigate Shortlist Evaluation Purchase
What happens? • Examine why marketing
campaign is not
working
• Search for solutions • Discuss solutions
with marketing lead
• Shortlist solutions
• Gather information
& possible options
• Evaluate based
upon case studies,
references, cost,
flexibility and
industry leadership.
• Face-to-face
meeting
• Sign off
What are clients
concerns?
• Not reaching their
target market
• Not sure how to
optimize marketing
campaign
• How to improve
your campaign's
effectiveness
• How to develop
and optimize
content for
campaign usage
• Experience
• Recognized name
• Experience &
credibility
• Produce fast results
• Cost & ROI
• Integration into the
brand and its goals.
• Reassurance that
they understand the
marketing
objectives
• What is the
processes behind
what they do?
What can I do? • Offer possibilities for
problems
• Explore possibilities
of each offered
solution
• Create thought
leadership content
and emphasize
clients experience
• Show case studies
with good ROI
• Provide price guide
Digital formats &
assets
• Blogs
• Guides / EBooks
• Infographics
• Infographics
• Videos
• Guides / EBooks
• PR articles
• Case Studies
• Testimonials
• Case Studies
• Testimonials
• Pricing Guides
Michael
Associate Consultant
Age 28
My Skills
• I can deliver quality copy for blogs
landing pages, social media & case
studies
• Work well with people of all levels
• I can deliver inbound leads and
ROI
• Implement and report on
campaigns performance
• Use inbound to qualify leads, close
the sales loop
• I quality check my own work
• I strategically share content, that is
it up to date and is it good quality
• Integrate current digital strategy
Research
• Try to impress senior with ideas
• Use search to look at
competitors and what they are
doing
• Look for ways to optimize
marketing
• Learn about new marketing
channels and how to use them
• Use online search to look for
solutions to marketing problems
• Uses social media & blogs to
stay on top of industry trends
Influencers
• Marketing Director
• Peers
• Influenced by industry
references and reviews /
colleagues / competitors..
My information sources
• LinkedIn and industry groups
• Twitter
• Google to find competitor
information
• Trend hunter
• Moz
• Bizcommunity

6. Clients

7. THANK YOU