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The Business Model Workshop...
is a learning experience about designing and
implementing profitable growth engines.

more info:
www.isiworld.org

More info on the business
model workshop at:
www.isiworld.org
What is a business
What is a business
model and why is it
model and why is it
important?
important?
Organizations often do
not meet their growth
expectations

Why?
Most organizations
cannot fully articulate
their business model
The Business Model
Canvas: Exploring
the nine building
blocks
Netflix
Key Partners

Business Model Canvas
Key Activities

Post office

Value Propositions

Processing DVD
orders

Content
licensing

Flat rate DVD
rental via
mail

Streaming
Producing
digital content original content

Content
providers

Customer
viewing
suggestions

Technology
development

Content
production
companies

Licensed
content
Original
content

Customer
viewing
behavior data

Knowledge of
what content
will be popular

No late fees
unlimited #
turns on DVD's
per plan

DVD order
processing
costs

Channels

Content hubs
(ex: AppleTV)

Website

Stream video on
a number of
devices
Broad exposure
of ads to
customers

DVD
Customers
Streaming
Content
Customers

Customer
homepage

No commercials

Cost Structure

DVD mailing
fees

Customer Segments

Self-service
via Web

All you can
stream video

Key Resources

Technology
infrastructure

Customer Relationships

Advertisers
Video game
consoles
iOS Apps

Mail

Revenue Streams

Content license
contracts

Cost of
producing
original content
Data equipment,
facilities &
staff

DVD plan
subscriptions

Streaming plan
subscription

Advertising
fees
Value Exchange
Mapping: Capturing
Business Model
Interactions
Spotify
Value Exchange Map

Royalty fees

Distributor /
aggregators

Subsidized
Right to
distribute
music

Large music
labels

Add
users

Merlin
Network

Reach customers

Free service

Unlimited
service
Spotify
$4.99/month

Partners

Premium
service
ISP's

Platform
Operators

Consumer
electronics
companies

mobile
operators

$9.99/month
Targeted exposure (free users)

Increase utility value
of product or ser vice

Revenue from advertising
(Free users only)

Advertisers

Growth Strategist
Angie's List
Small
Businesses

Value Exchange Map

Reputation
Management Tools

Growth Strategist

Free Listing
Subsidize

Home Service
Providers

Consumer Review
Database
Angie's List Magazine
Big Deal Notifications

Add Businesses
Advertising

Medical
Service
Providers

Call Center Support
Complaint Resolution

6-12 Month Campaigns
Angie's List

Sign-up Fees &
Subscription Fees

Storefronts & e-Commerce Ser vices
Auto Service
Providers

Other Service
Providers

General
Consumers

Subscription Fees

Big Deal
Promotions

40% of Sale

60% of Sale

Homeowner
Consumers

More
Members

Commissions Per Sign-up

Affiliates

More Customers
Revenue from Delivery of Products/Services

Products from Reputable Businesses

Reliable & High Quality Services
Whole Foods Market
Unique Shopping Environment

Supplier
Partners

Custom Ser vices

Happy, Friendly and
Knowledgeable Staff
Customer-centric Attitude
Customer Service #1

Grocery Products
Producers

Elagent/Artistic Stores
Produce & other items
meticulously displayed

Purchases
Distributors

Coffee Bar, Bakery and
Eatery (Large Selection)
Eating/Socializing Areas

Various Ser vices

Specialty Service
Providers

Purchases

Support

Fair Trade
Certifiers

Whole
Foods
Market

Social
Responsibility
Certifiers

Samples Throughout Store

Sustainable
Practices
Certifier

Consumers

Healthy
Lifestyle
Shoppers

Affluent
Social
Shoppers

Quality Standards & Values
Lifestyle Grocery Brand (Customer Pull)

Supply Chain
Compliance
to Standards

Growth Strategist

In-store Cooking
Exhibition & Food Sampling

Fresh Juice Bar

Other
Partners

Organic
Certifiers

Value Exchange Map

Grocery Products
Purchases

Values-based
Shoppers
Business Model
Patterns
Business Model
Mechanics
(Examples)
Business Model
Lab
The Business Model
as a Contemporary
Strategy Tool
Evaluating
Business Models
Business Model
Innovation
Business Model
Innovation
Examples
Business Model
Innovation Lab
CONTACT INFO

www.isiworld.org

Dr. Michael S. Jordan
Growth Strategist
LinkedIn Profile
http://linkd.in/1eDx8Se

mjordan@isiworld.org
Atlanta, Georgia USA +1.678.691.4473
Get the Value Exchange Mapping Guide & Icons at:
http://slidesha.re/1lpQCTs

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Business Model Innovation Workshop

  • 1.
  • 2. The Business Model Workshop... is a learning experience about designing and implementing profitable growth engines. more info: www.isiworld.org More info on the business model workshop at: www.isiworld.org
  • 3. What is a business What is a business model and why is it model and why is it important? important?
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  • 7. Organizations often do not meet their growth expectations Why?
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  • 11. Most organizations cannot fully articulate their business model
  • 12. The Business Model Canvas: Exploring the nine building blocks
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  • 25. Netflix Key Partners Business Model Canvas Key Activities Post office Value Propositions Processing DVD orders Content licensing Flat rate DVD rental via mail Streaming Producing digital content original content Content providers Customer viewing suggestions Technology development Content production companies Licensed content Original content Customer viewing behavior data Knowledge of what content will be popular No late fees unlimited # turns on DVD's per plan DVD order processing costs Channels Content hubs (ex: AppleTV) Website Stream video on a number of devices Broad exposure of ads to customers DVD Customers Streaming Content Customers Customer homepage No commercials Cost Structure DVD mailing fees Customer Segments Self-service via Web All you can stream video Key Resources Technology infrastructure Customer Relationships Advertisers Video game consoles iOS Apps Mail Revenue Streams Content license contracts Cost of producing original content Data equipment, facilities & staff DVD plan subscriptions Streaming plan subscription Advertising fees
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  • 31. Spotify Value Exchange Map Royalty fees Distributor / aggregators Subsidized Right to distribute music Large music labels Add users Merlin Network Reach customers Free service Unlimited service Spotify $4.99/month Partners Premium service ISP's Platform Operators Consumer electronics companies mobile operators $9.99/month Targeted exposure (free users) Increase utility value of product or ser vice Revenue from advertising (Free users only) Advertisers Growth Strategist
  • 32. Angie's List Small Businesses Value Exchange Map Reputation Management Tools Growth Strategist Free Listing Subsidize Home Service Providers Consumer Review Database Angie's List Magazine Big Deal Notifications Add Businesses Advertising Medical Service Providers Call Center Support Complaint Resolution 6-12 Month Campaigns Angie's List Sign-up Fees & Subscription Fees Storefronts & e-Commerce Ser vices Auto Service Providers Other Service Providers General Consumers Subscription Fees Big Deal Promotions 40% of Sale 60% of Sale Homeowner Consumers More Members Commissions Per Sign-up Affiliates More Customers Revenue from Delivery of Products/Services Products from Reputable Businesses Reliable & High Quality Services
  • 33. Whole Foods Market Unique Shopping Environment Supplier Partners Custom Ser vices Happy, Friendly and Knowledgeable Staff Customer-centric Attitude Customer Service #1 Grocery Products Producers Elagent/Artistic Stores Produce & other items meticulously displayed Purchases Distributors Coffee Bar, Bakery and Eatery (Large Selection) Eating/Socializing Areas Various Ser vices Specialty Service Providers Purchases Support Fair Trade Certifiers Whole Foods Market Social Responsibility Certifiers Samples Throughout Store Sustainable Practices Certifier Consumers Healthy Lifestyle Shoppers Affluent Social Shoppers Quality Standards & Values Lifestyle Grocery Brand (Customer Pull) Supply Chain Compliance to Standards Growth Strategist In-store Cooking Exhibition & Food Sampling Fresh Juice Bar Other Partners Organic Certifiers Value Exchange Map Grocery Products Purchases Values-based Shoppers
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  • 42. The Business Model as a Contemporary Strategy Tool
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  • 53. CONTACT INFO www.isiworld.org Dr. Michael S. Jordan Growth Strategist LinkedIn Profile http://linkd.in/1eDx8Se mjordan@isiworld.org Atlanta, Georgia USA +1.678.691.4473 Get the Value Exchange Mapping Guide & Icons at: http://slidesha.re/1lpQCTs