The Power of Data - wie Daten das Marketing verändern.

•

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Daten verändern Marketing und Kommunikation radikal. Mittels datenbasierten Entscheidungen kann Risiko minimiert und Wachstum generiert werden.

Données & analyses

Building Digital Brands
With Data Insights.
mii.ventures
The Power of Data.
@MichlSchmitt – Pecha Kucha Night, Würzburg - 14/10/15

Building Digital
Brands With Data
Insights.
Marketing. Innovation.Data.
© media, internet & innovation ventures GmbH | mii.ventures 2

© media, internet & innovation ventures GmbH | mii.ventures 3
„Data is the oil of the
21st century.“
- Gartner.

© media, internet & innovation ventures GmbH | mii.ventures 4

© media, internet & innovation ventures GmbH | mii.ventures 5
Nike
Delivery Hero
airbnb
BMW

© media, internet & innovation ventures GmbH | mii.ventures 6
DATA-DRIVEN MARKETING =
STORYTELLING+ TECHNOLOGY+ CONTENT
DATA MINDSET

© media, internet & innovation ventures GmbH | mii.ventures 7
Google Trends: Gangnam Style
?

© media, internet & innovation ventures GmbH | mii.ventures 8
Hypothese
Bauen
Messen
Lernen

© media, internet & innovation ventures GmbH | mii.ventures 9
Lebensmittel
Sex
Neugier / Neues
Vertrautheit
...
Magie
Konflikt
Held
...
Abenteuer

© media, internet & innovation ventures GmbH | mii.ventures 10
STORY A STORY B
vs.

© media, internet & innovation ventures GmbH | mii.ventures 11
Content
Marketing
Werbung

© media, internet & innovation ventures GmbH | mii.ventures 12

© media, internet & innovation ventures GmbH | mii.ventures 13
Ich habe ein Bedürfnis. Ich möchte kaufen. Suche

© media, internet & innovation ventures GmbH | mii.ventures 14
https://app.buzzsumo.com/

© media, internet & innovation ventures GmbH | mii.ventures 15
Verschluss +7 %
Flechtarten +3 %
Name +13 %
Farben +5 %
Buchstaben -2 %
Leder 0 %
Vintage +4 %
Streetstyle +8 %
Normcore
+13 %
Retro
-2 %
Hipster
-2 %
Personalisierung +4 % Individualisierung +7 % Markenname +1 %
Atelier +4 %
Geschenk -2%

© media, internet & innovation ventures GmbH | mii.ventures 16
https://flic.kr/p/5XXCim

© media, internet & innovation ventures GmbH | mii.ventures 17

© media, internet & innovation ventures GmbH | mii.ventures 18

© media, internet & innovation ventures GmbH | mii.ventures 19
www.suesmadewithlove.com

© media, internet & innovation ventures GmbH | mii.ventures 20
+10 %
+10 %
+10 %
Conversion
Zeit

© media, internet & innovation ventures GmbH | mii.ventures 21
mii.ventures/workshop
„Without data, you are just another
person with an opinion.“

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The Power of Data - wie Daten das Marketing verändern.

1. Building Digital Brands With Data Insights. mii.ventures The Power of Data. @MichlSchmitt – Pecha Kucha Night, Würzburg - 14/10/15

2. Building Digital Brands With Data Insights. Marketing. Innovation.Data. © media, internet & innovation ventures GmbH | mii.ventures 2

6. © media, internet & innovation ventures GmbH | mii.ventures 6 DATA-DRIVEN MARKETING = STORYTELLING+ TECHNOLOGY+ CONTENT DATA MINDSET

9. © media, internet & innovation ventures GmbH | mii.ventures 9 Lebensmittel Sex Neugier / Neues Vertrautheit ... Magie Konflikt Held ... Abenteuer

15. © media, internet & innovation ventures GmbH | mii.ventures 15 Verschluss +7 % Flechtarten +3 % Name +13 % Farben +5 % Buchstaben -2 % Leder 0 % Vintage +4 % Streetstyle +8 % Normcore +13 % Retro -2 % Hipster -2 % Personalisierung +4 % Individualisierung +7 % Markenname +1 % Atelier +4 % Geschenk -2%

21. © media, internet & innovation ventures GmbH | mii.ventures 21 mii.ventures/workshop „Without data, you are just another person with an opinion.“