Marketing to Millennials is getting more important as they age, have families and inherit the legacies of their richer parents.

1. Millennial & GenMillennial & Gen
Y MarketingY Marketing
TacticsTacticsBy Michael Spencer, October 2015.By Michael Spencer, October 2015.

2. SMS RevolutionSMS Revolution
 Content marketing and UGC contestsContent marketing and UGC contests
 Approach Millennials on SMS with text-Approach Millennials on SMS with text-
messaging marketing like Snapchat,messaging marketing like Snapchat,
WhatsApp, WeChat, Line, Viber, etc.WhatsApp, WeChat, Line, Viber, etc.

3. Millennials are MobileMillennials are Mobile
AddictsAddicts
 Create more authentic visual story-telling onCreate more authentic visual story-telling on
Youtube, Instagram and SnapchatYoutube, Instagram and Snapchat
 Don’t just rely on Facebook & Twitter forDon’t just rely on Facebook & Twitter for
MillennialsMillennials
 Focus on Video content that’s entertaining,Focus on Video content that’s entertaining,
moving and relevant to doing good in themoving and relevant to doing good in the
world.world.

4. Millennials are Growing UpMillennials are Growing Up
 Message them via LinkedIn MessagingMessage them via LinkedIn Messaging
systemsystem
 Create a Branded profile on LinkedIn, inCreate a Branded profile on LinkedIn, in
addition to your corporate LinkedIn page.addition to your corporate LinkedIn page.
 Create content on LinkedIn PulseCreate content on LinkedIn Pulse

5. Smart ContentSmart Content
MarketingMarketing
 Millennials don’t care who created the content,Millennials don’t care who created the content,
as long as it’s useful and builds your brandas long as it’s useful and builds your brand
identity.identity.
 Curating good content is as important asCurating good content is as important as
creating quality content.creating quality content.
 Don’t forget 30% of your content should beDon’t forget 30% of your content should be
user generated content, it’s 2016 after all soon.user generated content, it’s 2016 after all soon.

6. Branding forBranding for
MillennialsMillennials
 What worked for older generations in terms ofWhat worked for older generations in terms of
branding, won’t work with Millennials.branding, won’t work with Millennials.
 Focus on social proofing, social authority,Focus on social proofing, social authority,
ethical rating systems, authentic testimonials,ethical rating systems, authentic testimonials,
blogs with educational (not sales) content &blogs with educational (not sales) content &
contests and viral campaigns that inspire!contests and viral campaigns that inspire!

7. Gamification forGamification for
MillennialsMillennials
 Add gamification layers to drive customerAdd gamification layers to drive customer
friend referrals, engagement, loyalty andfriend referrals, engagement, loyalty and
positive brand identification (PBI).positive brand identification (PBI).
 Loyalty points, apps with rankings, reward andLoyalty points, apps with rankings, reward and
incentive programs, great prizes for UGCincentive programs, great prizes for UGC
winners, brand advocate coupons arewinners, brand advocate coupons are
examples of gamified strategy.examples of gamified strategy.

8. Advertizing toAdvertizing to
MillennialsMillennials
 Just forget Advertizing for Millennials,Just forget Advertizing for Millennials,
they are immune to it, having beenthey are immune to it, having been
bombarded since birth.bombarded since birth.
 Think “social hacks” for Millennials whoThink “social hacks” for Millennials who
grew up on social media and are mobilegrew up on social media and are mobile
device addicts.device addicts.

9. Adopt MillennialsAdopt Millennials
ChannelsChannels
 Millennials don’t necessarily hang out onMillennials don’t necessarily hang out on
Facebook anymore…Facebook anymore…
 Millennials take social media snacks onMillennials take social media snacks on
Instagram, Reddit, Pinterest, and Twitter.Instagram, Reddit, Pinterest, and Twitter.
 Target Millennials with micro-video content forTarget Millennials with micro-video content for
Ecommerce offers.Ecommerce offers.

10. Marketing forMarketing for
MillennialsMillennials
 Rethink what authenticity means, to reachRethink what authenticity means, to reach
these guys born 1978-1994, In 2015 aged 21-these guys born 1978-1994, In 2015 aged 21-
37.37.
 Reflect their will to do good in the world:Reflect their will to do good in the world:
altruism, community, humanism, multi-culturalaltruism, community, humanism, multi-cultural
diversity, display company culture, seducediversity, display company culture, seduce
them don’t bombard them.them don’t bombard them.

11. Disruptive Media ConsumptionDisruptive Media Consumption
 I don’t need statistics to tell you how importantI don’t need statistics to tell you how important
video content is to a mobile generation.video content is to a mobile generation.
 Attention economy: competing in multi-deviceAttention economy: competing in multi-device
environments. Try Podcasting, video streamingenvironments. Try Podcasting, video streaming
like Periscope, micro-video content, flashierlike Periscope, micro-video content, flashier
articles, video content, viral marketing, PRarticles, video content, viral marketing, PR
stunt marketing & the “visual story-telling” westunt marketing & the “visual story-telling” we
always hear about but rarely experience.always hear about but rarely experience.

12. Defining BrandDefining Brand
AuthorityAuthority
 Millennials will identify with a brand that mostMillennials will identify with a brand that most
aligns with their own values.aligns with their own values.
 Progressive branding is therefore a premium.Progressive branding is therefore a premium.
 Aligning with Millennial influencers and curatingAligning with Millennial influencers and curating
UGC that is more believable is thereforeUGC that is more believable is therefore
paramount.paramount.

13. Focus on MillennialFocus on Millennial
WomenWomen
 Millennial women are becoming mothers!Millennial women are becoming mothers!
 Find them on Pinterest & InstagramFind them on Pinterest & Instagram
among other more visual designamong other more visual design
platforms.platforms.

14. Lifestyle & Reality ofLifestyle & Reality of
MillennialsMillennials
 Millennials have grown up in a toughMillennials have grown up in a tough
economic climate.economic climate.
 Therefore they value loyalty points,Therefore they value loyalty points,
freedom, experience, travel and self-freedom, experience, travel and self-
actualization more.actualization more.
 This “Selfie generation” needsThis “Selfie generation” needs
inspirational quotes and is receptive toinspirational quotes and is receptive to
messages of empowerment.messages of empowerment.

15. Mobile GenerationMobile Generation
 Social media snacksSocial media snacks
 Branding via Mobile appsBranding via Mobile apps
 Interactive engagement, like contests, mini-Interactive engagement, like contests, mini-
games and sharing for social causes.games and sharing for social causes.
 Video & viral marketing.Video & viral marketing.
 Adopting new technologies like VR, IoT & theAdopting new technologies like VR, IoT & the
next channels.next channels.

16. What MillennialsWhat Millennials
ExpectExpect
 Personalization & Customization and offers to themPersonalization & Customization and offers to them
based on buying history & online footprint.based on buying history & online footprint.
 Email marketing with offers that are triggered orEmail marketing with offers that are triggered or
involving predictive analytics.involving predictive analytics.
 Loyalty points for brand advocacy.Loyalty points for brand advocacy.
 The opportunity to trade User Generated Content forThe opportunity to trade User Generated Content for
tangible rewards.tangible rewards.
 More interactive mobile branding (e.g. apps, contests)More interactive mobile branding (e.g. apps, contests)
 Social media activity that is transparent, authentic andSocial media activity that is transparent, authentic and
displays a company’s culture and identity.displays a company’s culture and identity.
 To be given offers via SMS from brands they areTo be given offers via SMS from brands they are
already loyal to (e.g. twice a month, not too often)already loyal to (e.g. twice a month, not too often)