Neil patel a-step-by-stepguidetowinningalmosteverysinglenegotiation
4 Most Dangerous Marketing & Sales Mistakes 1
1. The 4 Most Dangerous Marketing & Sales
Mistakes Small Businesses Make & How To
Avoid Them
With:
Michael Stamatinos
2. Quick Overview Of What You Will Learn
Today...
The 4 Most Dangerous Mistakes Small Businesses
Make When it Comes To Their Marketing
How to bust the myths that you may have been led
to believe about Marketing/Sales & how to avoid
them
A New Perspective Of how To View Marketing &
Selling
3. Getting The Most From This Talk...
You Don’t Have To Be Perfect, You Just Have To
Get Started (Baby Steps)
Two Things That Will Hold You Back (“I Knew
That” & “I Disagree”)
What To Bring: An Open Mind & Open Heart
There’s Nothing Scary Here. No Fear.
Why This Will Work For You - Proven Methods
4. General George S. Patton
“A Good Plan Effectively
Executed Now Is Better
Than A Perfect Plan
Executed Next Week.”
5. Childhood- Grew
Up on Long Island,
NY
Entrepreneurial
Family
Learned A Great
Deal About
Business At A Very
Young Age sitting
across from my
dad at the dinner
table.
A LITTLE BIT ABOUT WHO I AM...
6. From Psychology to Sales
Garbage In Garbage Stays
UCLA
A Lot of “Learning”
7. My Current Definition Of
Marketing & Selling
Marketing + Selling = Getting paid to solve Problems
Marketing = getting the attention of your ideal
prospect & engaging with them.
Sales = the vehicle that gets your prospect to the
desired outcome that they would like.
11. Questions To Think About When
Creating Your USP
Who are you?
What are you about?
Why Should I Consider Your Product/
Services vs. Do Nothing?
What makes you different?
13. Clients Are Won Or Lost In The
Beginning Not At The End
Scenario Run Through - Does this happen to you?
Ask Yourself How That Lead Got Qualified?
Did They Meet The Criteria You Set?
If They Did, Have An Honest Conversation On Why
They Didn’t Want To Use Your Services.
14. The Key To Predictable Business
Growth Depends On Your
Marketing & Sales Process
16. Problem #4
Not Asking Your Customers
For Referrals & Making it A
Part of Your Sales Process
17. How To Get Consistently
Recommended To Other Potential
Customers
A Great Time To Ask For A Recommendation is Immediately
After You’ve Done A Stellar Job & Provided Great Service
“____, You Seem To Be Happy With My [type of Product or
Services]. And As you know All Of My Business Is By
Referral, Can We Brainstorm For A Minute On Who You Know
That We Can Help, Just Like We’re Helping You?”
Make It A Part OF Your Sales Process & Make Sure Your
Clients Know About It Once You Put It In Place!
19. Quick Recap Of What’s Been
Covered Today
You’ve Learned How To Start Creating Your USP
You’ve learned that it’s not about leaving it up to
Hope or chance, but rather a systematic process
to help get more potential customers
You’ve Learned That It’s Not About Closing A Sale
But Rather, Getting To The Truth Faster With
Prospects And Determining If You’re A Good Fit
For Each Other
A Predictable Way To Build Client Flow Through
Quality Introductions & Making It A Part Of Your
Sales Process
21. To Schedule A No-Charge Private
Conversation...
Please Go To: meetme.so/MichaelStamatinos
You’ll see a form where you fill out some basic information.
Then my assistant will send you an email with a very short
questionnaire so I can do some marketing intelligence & get
an understanding of what you’re looking to accomplish in
terms of revenue goals this year.
Please note, if at any point you are not with integrity with this
process, you’ll be removed from this application process
permanently. Sorry to have to mention this, but we’ve had “tire
kickers” in the past & we will no longer let anyone into our world
who doesn’t share the same core success principles we do.
22. Hope We Get The Chance To Meet
Personally
Thank You For Being Open Minded & Look Forward To
Our Next Conversation : )
Please Go To: meetme.so/MichaelStamatinos
