SlideShare une entreprise Scribd logo
1  sur  32
Trend Report 2009  MHz Design Abstract: A report looking at communication trends both as a marketplace, and on an individual basis. This presentation will look at the implications for marketing strategies within this new paradigm.
- More than ever marketers are trying to integrate themselves into the daily lives of their customers. - The digital age has given marketers a new found sense of opportunity that is often misinterpreted. - Consumers have begun some powerful new trends that are shaping the media landscape and the way information is delivered. The availability of information and entertainment  + choices in deliverability / content filters  = very sophisticated and aware audience -  It is easier than ever to tune out, turn off, remove, block, and unsubscribe unwanted messages. People are increasingly digitizing their entire communications. The Big Picture
The Big Picture Continued ,[object Object],[object Object],[object Object],[object Object]
Where Are the Metrics?
Section 1: General Communication    Technology Trends
The Push Online ,[object Object],[object Object],[object Object]
The Digital Divide ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 15 Online Properties
How Do you Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Internet users account for 18% of people going online – AND COUNTING.
How Mobile Internet is Growing ,[object Object],[object Object],[object Object],[object Object]
Most Popular Mobile Internet Devices
So Who Is Mobile Friendly? ,[object Object]
Mobile Usage Benchmarks
Mobile Media Consumption
What’s the bottom line? ,[object Object],[object Object],[object Object],To reach your audience you have to understand where they are online and how they want their message delivered.
Section 2: Trends in Internet  Connectivity
Maturing Market ,[object Object],[object Object],[object Object],[object Object]
The ISP Dilemma Consumers and businesses have so many options of how they can connect to the internet. ISP’s Locations Web Users ISP’s are a FIXED service, in a MOBILE society. The list of connection points to the web is growing daily.
Internet Connectivity How much market share will future technology comprise? Google’s OB3 and 4G technology? DSL T1 / Fiber Optics High Speed Mobile Cable Dial- Up Wi-Max Satellite 95.16%  Broadband  4.84%  Narrowband   Business Connectivity
Section 3: Businessumer Trends
Web 2.0 and the Bottom Line ,[object Object],[object Object]
What Are The Trends? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Super Segmentation ,[object Object],[object Object]
Super Segmentation ,[object Object],[object Object]
Super Segmentation ,[object Object],[object Object]
The Cool Factor ,[object Object],[object Object],[object Object]
The Cool Factor ,[object Object],[object Object],[object Object],[object Object]
The Cool Factor ,[object Object],[object Object],[object Object]
Corporate Value Prop ,[object Object],[object Object]
Corporate Value Prop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Value Prop ,[object Object],[object Object],[object Object],[object Object]
Bringing It All Together ,[object Object],[object Object]

Contenu connexe

Tendances

Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposal
OMD
 
Mobile Marketing B O N U S1 P D F
Mobile Marketing  B O N U S1  P D FMobile Marketing  B O N U S1  P D F
Mobile Marketing B O N U S1 P D F
Anna
 
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
Karolina Gniewowska
 
Proximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic ClientelingProximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic Clienteling
Steve Orell
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via Experian
Piyush Pankaj
 
Mobile social-consumer-report-2012-final
 Mobile social-consumer-report-2012-final Mobile social-consumer-report-2012-final
Mobile social-consumer-report-2012-final
DigitalCoco
 

Tendances (20)

Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposal
 
Mobile Marketing B O N U S1 P D F
Mobile Marketing  B O N U S1  P D FMobile Marketing  B O N U S1  P D F
Mobile Marketing B O N U S1 P D F
 
Face of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend ReviewFace of Today's Consumer: 2010 Trend Review
Face of Today's Consumer: 2010 Trend Review
 
Marketing in coronavirus times:​ How to navigate your brand through the storm
Marketing in coronavirus times:​ How to navigate your brand through the stormMarketing in coronavirus times:​ How to navigate your brand through the storm
Marketing in coronavirus times:​ How to navigate your brand through the storm
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trends
 
Ogilvy social lab 18 mar - making communication choices covid19 - en
Ogilvy social lab  18 mar - making communication choices covid19 - enOgilvy social lab  18 mar - making communication choices covid19 - en
Ogilvy social lab 18 mar - making communication choices covid19 - en
 
Key Digital Trends for 2016
Key Digital Trends for 2016Key Digital Trends for 2016
Key Digital Trends for 2016
 
Latest trends in magazine publishing
Latest trends in magazine publishingLatest trends in magazine publishing
Latest trends in magazine publishing
 
Digital consumer: trends and challenges
Digital consumer: trends and challengesDigital consumer: trends and challenges
Digital consumer: trends and challenges
 
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
Our DIGITAL intelligence at L'OREAL's service_Connected Life 2014
 
Contactless Era, Fearless Leaders
Contactless Era, Fearless LeadersContactless Era, Fearless Leaders
Contactless Era, Fearless Leaders
 
You are your content - Being here, now: State of content 2017
You are your content -  Being here, now: State of content 2017You are your content -  Being here, now: State of content 2017
You are your content - Being here, now: State of content 2017
 
How to make Black Friday you BF
How to make Black Friday you BFHow to make Black Friday you BF
How to make Black Friday you BF
 
Proximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic ClientelingProximity Insight - Dynamic Clienteling
Proximity Insight - Dynamic Clienteling
 
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...
 
The New Face of Retail: Retail and Consumer Trends Reshaping the Landscape
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeThe New Face of Retail: Retail and Consumer Trends Reshaping the Landscape
The New Face of Retail: Retail and Consumer Trends Reshaping the Landscape
 
Performance Retail Handbook
Performance Retail HandbookPerformance Retail Handbook
Performance Retail Handbook
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via Experian
 
3a2 Digital Visions 2018 - public WiFi
3a2 Digital Visions 2018 - public WiFi3a2 Digital Visions 2018 - public WiFi
3a2 Digital Visions 2018 - public WiFi
 
Mobile social-consumer-report-2012-final
 Mobile social-consumer-report-2012-final Mobile social-consumer-report-2012-final
Mobile social-consumer-report-2012-final
 

En vedette

Campur kod yang terdapat dalam novel
Campur kod yang terdapat dalam novelCampur kod yang terdapat dalam novel
Campur kod yang terdapat dalam novel
Ientan Nazurana
 
Vivienda, Religión, Folklore y Lengua Azteca
Vivienda, Religión, Folklore y Lengua AztecaVivienda, Religión, Folklore y Lengua Azteca
Vivienda, Religión, Folklore y Lengua Azteca
UP
 

En vedette (6)

Campur kod yang terdapat dalam novel
Campur kod yang terdapat dalam novelCampur kod yang terdapat dalam novel
Campur kod yang terdapat dalam novel
 
Human Resource Management: Unit No. 1
Human Resource Management: Unit No. 1Human Resource Management: Unit No. 1
Human Resource Management: Unit No. 1
 
ITIL Service Level Agreement Template
ITIL Service Level Agreement TemplateITIL Service Level Agreement Template
ITIL Service Level Agreement Template
 
Service Level Agreement
Service Level AgreementService Level Agreement
Service Level Agreement
 
Vivienda, Religión, Folklore y Lengua Azteca
Vivienda, Religión, Folklore y Lengua AztecaVivienda, Religión, Folklore y Lengua Azteca
Vivienda, Religión, Folklore y Lengua Azteca
 
Human Resource Management Quiz
Human Resource Management QuizHuman Resource Management Quiz
Human Resource Management Quiz
 

Similaire à Trend Report 2009

1) Indian food preparation versus Western food preparation.(2).docx
1) Indian food preparation versus Western food preparation.(2).docx1) Indian food preparation versus Western food preparation.(2).docx
1) Indian food preparation versus Western food preparation.(2).docx
monicafrancis71118
 
Business Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docxBusiness Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docx
RAHUL126667
 
2020 VISION INNOVATION V1
2020 VISION INNOVATION V12020 VISION INNOVATION V1
2020 VISION INNOVATION V1
Brian Hawkins
 
Accenture analogue to digital - consumer good trends
Accenture   analogue to digital - consumer good trendsAccenture   analogue to digital - consumer good trends
Accenture analogue to digital - consumer good trends
Rick Bouter
 
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
TakishaPeck109
 

Similaire à Trend Report 2009 (20)

Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...
 
Digital Transformation: Analog to Digital
Digital Transformation: Analog to DigitalDigital Transformation: Analog to Digital
Digital Transformation: Analog to Digital
 
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
 
1) Indian food preparation versus Western food preparation.(2).docx
1) Indian food preparation versus Western food preparation.(2).docx1) Indian food preparation versus Western food preparation.(2).docx
1) Indian food preparation versus Western food preparation.(2).docx
 
Recent marketing trends in retailing
Recent marketing trends in retailingRecent marketing trends in retailing
Recent marketing trends in retailing
 
Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016Tendencias 2016 / Trends 2016
Tendencias 2016 / Trends 2016
 
Future branding and VR
Future branding and VRFuture branding and VR
Future branding and VR
 
Brands and engaging in the art of conversation final
Brands and engaging in the art of conversation finalBrands and engaging in the art of conversation final
Brands and engaging in the art of conversation final
 
Business Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docxBusiness Case #7 Internet Marketing The Internet has b.docx
Business Case #7 Internet Marketing The Internet has b.docx
 
Medicare Marketing in Our Digital World- The definitive digital marketing han...
Medicare Marketing in Our Digital World- The definitive digital marketing han...Medicare Marketing in Our Digital World- The definitive digital marketing han...
Medicare Marketing in Our Digital World- The definitive digital marketing han...
 
2011 Trends in Emerging Media
2011 Trends in Emerging Media 2011 Trends in Emerging Media
2011 Trends in Emerging Media
 
2020 VISION INNOVATION V1
2020 VISION INNOVATION V12020 VISION INNOVATION V1
2020 VISION INNOVATION V1
 
Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013Equinox Emerging Trends report - mar 2013
Equinox Emerging Trends report - mar 2013
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summary
 
Accenture analogue to digital - consumer good trends
Accenture   analogue to digital - consumer good trendsAccenture   analogue to digital - consumer good trends
Accenture analogue to digital - consumer good trends
 
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
Top 10 Global Consumer Trends 2020ALISON ANGUS AND GINA
 
BCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or DieBCG Study 2016 - Digital or Die
BCG Study 2016 - Digital or Die
 
The Rising Billion
The Rising BillionThe Rising Billion
The Rising Billion
 
Marketing Trends To Watch
Marketing Trends To WatchMarketing Trends To Watch
Marketing Trends To Watch
 
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...
 

Trend Report 2009

  • 1. Trend Report 2009 MHz Design Abstract: A report looking at communication trends both as a marketplace, and on an individual basis. This presentation will look at the implications for marketing strategies within this new paradigm.
  • 2. - More than ever marketers are trying to integrate themselves into the daily lives of their customers. - The digital age has given marketers a new found sense of opportunity that is often misinterpreted. - Consumers have begun some powerful new trends that are shaping the media landscape and the way information is delivered. The availability of information and entertainment + choices in deliverability / content filters = very sophisticated and aware audience - It is easier than ever to tune out, turn off, remove, block, and unsubscribe unwanted messages. People are increasingly digitizing their entire communications. The Big Picture
  • 3.
  • 4. Where Are the Metrics?
  • 5. Section 1: General Communication Technology Trends
  • 6.
  • 7.
  • 8. Top 15 Online Properties
  • 9.
  • 10.
  • 11. Most Popular Mobile Internet Devices
  • 12.
  • 15.
  • 16. Section 2: Trends in Internet Connectivity
  • 17.
  • 18. The ISP Dilemma Consumers and businesses have so many options of how they can connect to the internet. ISP’s Locations Web Users ISP’s are a FIXED service, in a MOBILE society. The list of connection points to the web is growing daily.
  • 19. Internet Connectivity How much market share will future technology comprise? Google’s OB3 and 4G technology? DSL T1 / Fiber Optics High Speed Mobile Cable Dial- Up Wi-Max Satellite 95.16% Broadband 4.84% Narrowband Business Connectivity
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.