What are criteria to make videos for use within the enterprise impactful? How can you measure the success of a enterprise video campaign? These questions and more are answered by providing a simple framework for a step by step approach for using it for your organization.
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Create measurable impact with your corporate video
1. Empowering Professionals to Succeed
Michael Kada
Create measurable impact
with your corporate video
1
michael@quantumverse.com
www.quantumverse.com
CEO
4. Trends
“Video is a game changer turning mainstream for
corporate communication and training. (Gartner)
“By 2013, more than 25% of corporate communication
will be dominated by pictures, video or Audio.” (Gartner)
“There has been a sharp increase in video production
usage and budgets.” (Interactive Media Strategies)
4
6. Online Video Use Cases in the Enterprise
Executive
Updates
New Hire
Ramp Up
Best
Practices
Your Daily
Video
Expertise
Marketing
Campaigns
Product
Launches
10. Criteria for a Successful Video Campaign
Mix
Quality
Quantity
Discovery
Distribution
Analytics
11. Mix
Branded Live
Webinar Channel
•
Live surveys / interactivity
•
30 – 60 minutes
•
•
Video Podcasts
•
Media created for
on demand consumption
# of Live attendees
•
2-5 minutes
# of downloads
•
# of downloads
12. Quality
User Generated Content
•
•
•
Crowd sourced media from
employees
Quality depends on user
expertise
Professional Production
•
Consistent high quality
•
Produced by Podcasting
Factory
•
Teleprompter for speaker’s
confidence
•
More expensive
Free
Welcome to this session: create measurable impact with your corporate video.
Michael – please do not read the slide – ask the audience to do that. (Bateman comment)
Before we decide how we most effectivelycan use video within the enterprise, let us understand how video generally can be used for!There are basically 3 ways we can use video To inform our audience…like when we read the news onlineTo educate…when we watch a video to learn something orTo sell…when we advertise and promote a product or service
Now that we have seen how to use video in general terms