4. Bill Gates Twitter Account
חשבון הטוויטר של ביל גייטס
Verified Account
Picture +Account Name
Personal Details
Messages Bill Gates Wrote
Statistics
Report Spam
Following
5. My Twitter Page
Details
Text box Statistics
Ads
Updates of people I follow
Search
Lists
BillGates
Trends
6. Did you know…
..הידעת ש
• Yahoo, Google and Microsoft will present tweets
• More than 50 Million tweets daily
• Users stay 30 Minutes on site
• 75M unique users
• 70,000 External Apps
• 4.5 M followers:
ashton kutcher
11. Update length - 420 characters Tweet length - 140 characters
Friends Following/Follower
Mutual confirmation No confirmations
Prior acquaintance No prior acquaintance
Updates open to friends Open to search engines
Search by people Search by subject/ interest
Viral is limited to friends Open network more viral
Viral via “Like” Viral via “Retweet”/conversation
5000 friends, unlimited likes Unlimited number of followers
Most of the activity on site Main activity is via 3rd party apps
13. When Should A Company Use It?
• Direct and informal relations with customers
• Direct access to opinion leaders mainly in B2B
• Managing crisis
• Distributing time limited discounts
• Distributing information that needs to be fast
spread
• Customer service
• Press conference
• Chats during special events
• Branding
15. How to Start
• Open an account : Name, Picture, description
• Search for relevant topics and people
• Follow and reply to others - @username
• Find interesting topics to write about
• Manage discussions - #Topic
• Be creative
24. Summary
• Information is spread faster in twitter than in FB
• More professionals are using Twitter
• Start by listening
• Answer by @username
• Use #HashTags
• RT = Retweet occasionally
• Use external tools
• Mix Twitter with other marketing platforms
• Be creative and inspire your target market
