Talk on how software testers can better market themselves and their value - given at TestBash Australia 2018

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2. A TESTER’S GUIDE TO
MICHELE PLAYFAIR
CHANGING HEARTS AND MINDS

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What my family thinks I do

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What I think I do

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What my manager thinks I do

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What my team thinks I do

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What I really do

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https://medium.com/agility-path/5-reasons-why-extreme-programming-isnt-popular-83790418b901

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Product Price
Promotion Place

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PRODUCT

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PROMOTION
• Build Relationships
• Grow Your Network
• Reveal Your Value
https://bizfluent.com/about-5084578-five-principles-marketing.html

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BUILD RELATIONSHIPS

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GROW YOUR NETWORK

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REVEAL YOUR VALUE

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“
”
HAVING TALENT ISN’T MERELY ABOUT BEING
COMPETENT; CONFIDENCE IS ACTUALLY PART
OF THAT TALENT. YOU HAVE TO HAVE IT TO BE
GOOD AT YOUR JOB.
The Confidence Code – Katty Kay & Claire Shipman

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(https://hbr.org/2015/12/getting-to-si-ja-oui-hai-and-da)
HOW TRUST IS FORMED

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LEARNED HELPLESSNESS
• Internal vs External
• Permanent vs Temporary
• Global vs Situational

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“
”
CONFIDENCE IS LINKED TO DOING…
CONFIDENCE IS THE STUFF THAT TURNS
THOUGHTS INTO ACTION.
The Confidence Code
– Katty Kay & Claire Shipman

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PUT YOUR HAND UP

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TELL WHAT YOU KNOW

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“
”
(DEVELOP A) SENSE OF ENTITLEMENT TO BE
YOURSELF…
STAY TRUE TO YOUR OWN NATURE.
Quiet: The Power of Introverts in a World that Can't Stop Talking
– Susan Cain

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“
”
WE CAN SPEAK CALMLY BUT CARRY A SMART
MESSAGE. ONE THAT WILL BE HEARD. CONFIDENCE,
FOR MANY OF US, CAN EVEN BE QUIET.
The Confidence Code
– Katty Kay & Claire Shipman

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KEEP AT IT

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IF YOU CAN’T CHANGE YOUR ENVIRONMENT…
CHANGE YOUR ENVIRONMENT

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1. Define Your “Product”
2. Build Relationships
3. Grow Your Network
4. Reveal Your Value
SUMMARY
✓
✓
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✓

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#TESTBASHCHALLENGE
• Tell us what you did to share your knowledge!
• #testbashchallenge on Twitter or LinkedIn