Without a visual brand identity for your business, you are just another business in your industry. To stand out from your competitors, you need to have a visual brand identity for your business. Learn how to create your visual brand identity step by step in these slides. Visit dadigitaldiva.com when you are ready to start creating a visual brand identity that stands out from the competition.

1. CREATING A VISUAL BRAND IDENTITY
FOR BUSINESS

2. The online world is all visual...

3. Creating a Visual Brand Identity for your
Business is a critical step to getting found
online.

4. When you create a consistent image and
message for your business, potential clients
will not just find you, but recognize you.

5. When You Have A Brand...
● Your content attracts clients
● It’s clear what problem you solve
● Defined identity and message
● Noticed above your competition
● Foundation to generate sales

6. In These Slides You Will Learn How To:
● Establish a Name
● Create a Tagline
● Claim a Domain Name for your website
● Secure your Social Media Username
● Design a professional Logo
● Build trust using your website
● Develop a Brand Color Palette
● Incorporate Fonts into your Brand

7. How you develop your Brand is based
on your industry.

8. You need to have a thorough understanding
of who you help and what you help them
achieve.

9. Let’s Create Your
Visual Brand Identity!

10. SO WHAT EXACTLY IS A VISUAL BRAND IDENTITY?

11. An identity that encompasses a
consistent look or visual characteristics
that are unique to you and/or your
business.

12. Your Visual Brand Identity Includes Your:
● Name and Tagline
● Domain Name
● Social Media Usernames
● Logo
● Color Palette
● Website
● Font
● Image

13. These visual elements of your brand help
potential clients and followers recognize
your content online.

14. Establishing A Name Is Your First
Step.

15. Your Brand Name is Who You Are.

16. Brainstorm names before you
decide on one name.

17. Make sure the name you select is
easy to pronounce and remember.

18. Check search engines and the U.S.
trademark website to make sure
the name you choose is not in use
by another business.

19. Once you identify your Brand
Name, make sure you can secure
the brand name as a domain and on
social media.

20. Next, Create a Tagline.

21. A Tagline is a phrase that tells
people in seven words or less who
you are.

22. A Tagline is not a mission statement
or a slogan.

23. You Use Your Tagline On Your:
● Website
● Logo
● Marketing Materials Banners
● Social Media Templates
● Product Labels

24. Check search engines and the U.S.
trademark website to make sure the
tagline you choose is not in use by
another business.

25. Famous Taglines…

26. ● Nike: "Just Do It"
● Apple: "Think Different"
● L'Oréal Paris: "Because You're Worth It"
● BMW: "Designed for Driving Pleasure"

27. How Do You Create a Tagline?

28. Think about who you are and what
your business represents.

29. Brainstorm who you serve and what
problems you solve.

30. Narrow this down to seven words or
less.

31. Research other taglines in your
industry for inspiration.

32. Now It’s Time To Claim A Domain
Name.

33. You can search Domain Name
availability and purchase a Domain
Name at…
dadigitaldiva.com

34. Create a Professional Email Address.

35. You can purchase a domain and a
professional email at:
dadigitaldiva.com

36. Now That You Have Your Name,
Tagline, and Domain Name, It’s Time
To Secure Your Social Media
Username.

37. Make sure your social media username is
identical to your brand name and your
domain name.

38. Design Your Logo For Your Brand.

39. Logos are intended to be a visual
identifier for your personal brand.

40. Logos Come In Different Types, Choose
the Logo Design That’s Right For You.
Here Are A Few Logo Types...

41. Monogram or Lettermark

42. Wordmark

43. Brand Mark

44. Abstract Design

45. Emblem

46. Mascot

47. Combination Mark

48. Letterforms

49. No Matter What Type Of Logo You
Choose, Make Sure Your Logo Image Is:
● High Resolution
● Clear
● Professional
● Proportionally Sized

50. How do you get a Logo designed?

51. DIY Or Hire A Graphic Designer:
● Canva
● Upwork.com
● Fiverr.com

52. Have a Favicon designed to use on your
website at the same time.

53. Build Trust With Your Website.

54. Websites are where potential and existing
clients go to:
● Find You
● Learn More About Your Brand
● Build Trust With You
● Purchase from You

55. Whether you create a 1, 3, or 5 Page
Website....

56. Include The Following Sections:
● About Us/About Me
● Services
● Contact Us
● Call To Action Buttons
● FAQs
● SSL Certificate
● Privacy Policy
● Terms of Use Policy

57. Website Builder vs. WordPress

58. Website Builders…
● Wix, Squarespace, GoDaddy
● Basic platform
● Easy to design and edit
● No design hassles
● Video and photo uploads

59. WordPress…
● Basic template
● Fully customizable
● Unique fonts, graphics, animation
● Coding required for customizations
● Website Designer

60. You can purchase a Website Builder or
a Hosted WordPress website at:
dadigitaldiva.com

61. Now It’s Time To Create A Brand Color
Palette Based On The Mood You Want For
Your Brand.

63. USE RESOURCES LIKE TO CREATE YOUR
BRAND PALETTE:
● Coolers.co
● Colourlovers.com
● Color.adobe.com

64. Document Brand Color Codes
● Hex Code (6 alphanumeric characters)
● RGB (Red, Blue, Green)
● CMYK (Cyan, Magenta, Yellow, Black)

65. Now Select Your Brand Fonts.

66. Find Unique Fonts Using Sites Like:
● Google
● WordSwag
● Fontspace
● Etsy
● CreativeMarket

67. Create Images That Tell Your Brand Story.

68. Be sure your photos:
● Tell a story
● Clear
● Visually appealing
● Show the best angles

69. Having a Visual Brand Identity is a big part
of creating your brand.

70. Visit dadigitaldiva.com to start creating
your brand today.