Meet customer expectations in a digital world Take advantage of the customer revolution

1. Meet customer expectations in
a digital world
Customers are increasingly adopting digital, social, and
mobile technologies. Businesses like yours need to
keep pace with these changes. While 24x7 access to
information was a novel experience in the
not-so-distant past, customers now expect to have a
completely virtual and synchronized experience across
your enterprise via multiple access points, including
mobile phones, tablets, face-to-face encounters, kiosks,
and call centers.
Take advantage of the
customer revolution
Your customers know their value to your company,
expect to be recognized and rewarded for loyalty, and
are willing to seek out a new source if you fail to meet
their expectations for service, price, access, or any
other ever-evolving area of importance.
But don’t be discouraged. You can make the customer
revolution work to your advantage with Infor® Digital
Multi-channel Marketing Solutions, including Infor
Epiphany® and Infor Orbis.
Maximize the return on your
marketing investment
Make every customer interaction count, no matter
which channel you use. You’ll be able to respect
customer preferences, strengthen overall ties with
customers, and maximize the return on your marketing
investment. You’ll also be able to quickly plan, execute,
and monitor permission-based marketing campaigns
across multiple customer touch points. Plus, you can:
• Consistently manage ever-changing consumer
privacy and protection regulations—as well as
customer preferences—across all outbound and
inbound channels.
• Understand campaign responses, improve
targeting, and drive intelligence into subsequent
campaigns.
• Acquire and retain more customers while improving
your cross-sell and up-sell capabilities.
• Enhance customer loyalty and revenues.
Learn from each interaction
Deliver the highest-impact offers at the moment of
customer interaction with real-time customer profiles,
and an optimum combination of real-time predictive
analytics and cross-channel business rules. With
closed-loop response tracking, you can learn from the
result of each interaction, and then immediately adjust
targeting for all subsequent interactions. Because of
that, you can witness significant lift in each marketing
channel you deploy. You’ll be able to:
• Enhance customers’ experiences with your
company by taking advantage of real-time customer
profiles that combine historical, personal, and
contextual data.
• Optimize cross-selling and retention.
• Execute multi-channel offers.
• Drive ongoing business benefits at a
reasonable cost.
Infor Digital Multi-channel Marketing
Solutions

2. Manage all your marketing
activities
Extract, aggregate, and present information clearly and
simply with a centralized system that brings together
valuable marketing data. That means you can efficiently
manage marketing planning, marketing calendars,
processes, budgets, spending, projects, creative
approvals, content localization, and digital assets.
You’ll be able to:
• Automate marketing to improve operational efficiency,
regardless of the size of your company or complexity
of your marketing department.
• Keep a firm grasp on all your activities, events,
communications, expenditures, and resources.
• Manage all your marketing activities, along with the
resources and management processes required to get
your programs, campaigns, and activities across
the globe.
Make the most of technology
You can make better decisions more quickly and work
more efficiently with the Infor 10x technology built in to
Infor Digital Multi-channel Marketing Solutions. You’ll get:
• A consumer-inspired user interface designed to
increase productivity.
• Automatic delivery of in-context business intelligence
and relevant business data.
• A powerful home page that gives you a quick view of
important areas across the application.
• Intuitive, interactive charts and reports.
Ensure a positive customer
experience
Your customers have choices. In order to win their loyalty,
you need to win and retain their trust. With Infor Digital
Multi-channel Marketing Solutions, you can ensure your
customers have a consistently positive and personalized
experience across your enterprise via multiple—often
simultaneous—access points.
You’ll be able to maintain an ongoing, multi-channel,
closed-loop dialogue throughout the customer journey,
and stay in front of an ever-evolving business
environment.
Deliver a consistently positive and
personalized experience to your
customers—and take advantage of the
customer revolution—with Infor Digital
Multi-channel Marketing Solutions.
641 Avenue of the Americas
New York, NY 10011
800-260-2640
infor.com
About Infor
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000
customers in 200 plus countries improve operations, drive growth, and quickly adapt to changes in business demands. To
learn more about Infor, please visit www.infor.com.
Copyright© 2014 Infor. All rights reserved. The word and design marks set forth herein are trademarks and/or registered trademarks of Infor and/or related affiliates and subsidiaries. All other
trademarks listed herein are the property of their respective owners. This document is provided for informational purposes only and does not constitute a commitment to you in any way.
The information, products and services described herein are subject to change at any time without notice. www.infor.com.
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