Presentation about the TagItSmart project

1. SmartTags for Unlocking Business Potential
IoT Guildford Meetup #19, 19 July 2016
Stylianos Georgoulas, ICS, University of Surrey

2. What TagItSmart is about
• H2020 ICT30 project
• 1 January 2016 - 31 December 2018
• 15 partners
• 2 open calls planned so few more will get on board - keep an eye on that ;)
• Key concept
• SmartTags attached to products
• Functional inks or NFC-based
• Can react to light, temperature, humidity, time, other environmental conditions
• With end-user engagement you have a bunch of sensors on every day products
• Check the two samples going around the room (temperature reactive/reversible)
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3. Ways of unlocking business potential
• Lead by example approach followed
• 5 industrial use cases identified so far driven by real-life interests of consortium partners
• Digital Product
• Lifecycle Management/Recycling
• Brand Protection
• Dynamic Pricing
• Home Services
• All leverage the power of SmartTags
• …let’s see briefly how!
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4. Digital Product (1/3)
• Digital Product is kind of an umbrella use case
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5. Digital Product (2/3)
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6. Digital Product (3/3)
• Fast-moving consumer goods
• Beer
• Functionalities
• Item-level tracking, condition monitoring, consumer engagement, life-cycle
management, authenticity control, condition based pricing
• Stakeholders
• Manufacturers, transport companies, retailers, consumers, authorities, other businesses
(recycling)
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7. Lifecycle Management (1/2)
• Focus is on recycling
• Too much fragmentation in rules to follow for
recycling
• No automated/frequent way to inform citizens
• Static leaflets/websites/commercials
• So even environment-aware citizens in many cases
are discouraged from recycling
• Manufacturers and retailers pay a landfill tax based on
assumptions/calculations on level of recycling
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8. Lifecycle Management (2/2)
• Based on location and status of item provide info about
where/how to recycle
• Some items can change from non-hazardous to
hazardous based on time and conditions
experienced.
• Stakeholders
• Manufacturers, retailers, consumers, local
authorities
• Reduction in landfill tax, environment protection,
rewards for recycling-conscious citizens
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9. Brand Protection (1/2)
• Counterfeit protection through “on trigger” appearing/disappearing SmartTags
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10. Brand Protection (2/2)
• Stakeholders
• Manufacturers, retailers, customs, consumers
• Significant economic damage reduction to all
• In 2010, EU Customs found over 103 million counterfeit and pirated goods, a figure that
has almost doubled since 2009
• In 2014 the domestic retail value of counterfeits was ~620 million euros
• Clothing, medicine, cigarettes
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11. Dynamic Pricing (1/2)
• Focus on fresh meat transport
• Find if it is suitable for consumption
• Change price based on dynamic “best before date” based
on conditions
• Even recommend way to cook based on the above
• This “find weak points in maintenance chain” approach can be
applied to other sectors, e.g. pharmaceuticals
• Stakeholders
• Manufacturers, transport companies, retailers, consumers
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12. Dynamic Pricing (2/2)
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13. Home Services (1/2)
• Focus on devices at home
• Authenticate the device
• Ensure proper operating conditions
• Track warranty and find if warranty is void due to
inappropriate storage conditions
• Track when maintenance/reordering of consumables is
needed
• In some cases inform residents of dangerous conditions
• Know where to recycle
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14. Home Services (2/2)
• Stakeholders
• Customers, retailers, service providers, recycling
companies/authorities
• “Who’s fault is it”, “who/where can fix/fill it”, “who/where to
dispose it”
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15. Follow us
• www.tagitsmart.eu
• #TagItSmart (twitter)
• TagItSmart (LinkedIn group)
• s.georgoulas@surrey.ac.uk
• TagItSmart in a nutshell
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16. Thank you!
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