Failure of Self-Regulation in Alcohol Advertising

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The document summarizes a study examining alcohol advertising self-regulation from 2004-2007. It found that the self-regulatory system run by DISCUS (the Distilled Spirits Council) was ineffective at enforcing its own advertising code. Of 78 complaints, only 43 ads (46%) were found to violate the code. The document recommends making the self-regulatory system truly independent and implementing stronger enforcement policies like penalties.

Business

Michele Simon, MPH, JD Research & Policy Director Marin Institute American Public Health Association Annual Meeting November 10, 2009 Why Big Alcohol Can’t Police Itself A Review of Advertising Self-Regulation in the Distilled Spirits Industry (2004-2007)

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Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],2 Product placement 2 Promotion 2 Combination 4 Unclear 7 TV Commercial 14 Billboard 21 Web 41 Print

Results Beer 651.25* ,[object Object],[object Object],[object Object]

Results Beer 651.25* ,[object Object],[object Object],[object Object],[object Object]

Realities About Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object],Beer 651.25* Wine 117.84*

Recommendations ,[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object]

Realities About Regulation ,[object Object],[object Object],Beer 651.25* Wine 117.84*

Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Beer 651.25*

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Failure of Self-Regulation in Alcohol Advertising

1. Michele Simon, MPH, JD Research & Policy Director Marin Institute American Public Health Association Annual Meeting November 10, 2009 Why Big Alcohol Can’t Police Itself A Review of Advertising Self-Regulation in the Distilled Spirits Industry (2004-2007)

10.

11.

12.

13.

14.