Michele Vincent

Greater Los Angeles Area United States

Analytics Professional, Predictive Analytics

Finance / Banking / Insurance

My education is in Mathematics, Statistics and Computer Science. In addition to my advanced degree, I am on track to earn my certificate in Predictive Analytics from University of California Irvine Extension. I spearheaded the initiative to bring Marketing Analytics in-house that saved Smile Brands over $1.0M per year in retainer fees and cost of data for acquisition marketing. I helped increase PPV buyers from DIRECTV's Cinema from 4M to 5.5M in 3 yrs. I provide strategic direction for acquisition and retention efforts through marketing campaigns using different channels. I develop methods to track, report and optimize marketing campaigns with budget ranging from $10M to $50M per...