Every day, all day long, we express ourselves in many ways. Most ways are unconscious, some ways of expression we choose deliberately. How you express yourself influences how people experience you as a person. They will form their opinion of you based on this experience. If there's any incongruency, people will notice that immediately. Your Personal Brand is not only about what's visible; it's about what happens on the inside. By really knowing who you are and who you choose to be on the inside, you can then align this with your expression: start inwards, then go outwards. Your expression is not only for the sake of establishing your personal brand and influencing other people's perception. On the contrary; it's primarily for you. Expression can be incredibly healing. The more you express all of you - through uttering your truth, through dancing, through creating, through wearing whatever feels right - the more liberated you become. Let your expression be your tool to feel free and whole!

1. We express ourselves constantly; even the
person who's trying to remain inconspicuous,
is expressing a need to be left alone. We don't
express merely through words; everything
about us communicates who we are. Others
interpret that message - sometimes
wrongfully. We may repel the people we
would match with perfectly,
LANGUAGE
How are you showing up? What
energy do you radiate?
ENERGY BODY & FACE
VOICE
INTERIORCLOTHES
DIGITAL
The way you present yourself online is another form of expressing. Here, you rely on
photography (yes, photos of you), other imagery or visuals, language and videos to express and
yourself. Make sure your digital presence positions YOU and not somebody else.
Create your own visuals in Canva instead of copy-pasting from the internet.
Use your own colors consistently, rather than having a messy, off-brand rainbow.
Share your own words and beliefs, not somebody else's (you'd be positioning them).
EXPRESS YOURSELF
Align your expression with who you are
or attract the ones that are a mismatch. The
more aware you become of everything you
send out, the better you'll be able to align
your expression with who YOU are on the
inside. This will help you draw in likeminded
souls. You deserve to be surrounded by
magnificent creatures that allow you to
become even more brilliant.
Masculine energy is focused, clear, certain, goal-
oriented, daring, authoritative. Masculine energy
fits our inner warrior.
Feminine energy is flowy, creative, sensual,
gentle, loving, compassionate, accepting.
Feminine energy fits our inner lover.
What do you communicate with your
pose? And your facial expression?
A confident body posture: two feet on the
ground, both pointing forward, don't lean on one
hip, don't push your pelvic area to the front. Use
hand gestures to support your words.
Magnetic people smile a lot, make eye contact
(yes even on the streets), and are curious about
the world. Let your face reveal your wonder.
How do your words support the
energy you radiate? Which words fit
your personal brand?
Choose your words consciously, by aligning it
with the energy you wish to radiate.
Communicate clearly and kindly at all times (no
beating around the bush), but add a different
flavor by using adjectives or nouns that fit your
archetype.
Play with tonality, pace and volume
to align words with your voice.
Your inner masculine will love to speed up and
voice his words with clarity, strength and impact.
Your inner feminine might prefer a little
gentleness, a slower (flowy!) pace and a sensual
tone. Let your words align with the message to
really make impact. Feel into the rhythm, tune
into the vibe. Voice your truth.
The way you dress, do your hair and
makeup, says so much...
By all means... be as eccentric and playful as you
want! You don't have to conform to rules or
expectations. Your clothing will set you apart.
Just make sure YOU feel confident.
Wearing clothes and accessories in your brand
colors will help you become even more
memorable; you'll influence people
unconsciously.
Yes, the way you decorate your
space says a lot...
Furniture, art, incense, candles, lighting, shapes
and styles... it all reveals a lot about who you are.
Even an eclectic mix & match reveals your
creative, don't-put-me-in-a-box nature.
Will your space be vibrant in colors? Or calm and
clean? Will it create a warm homely feel? Or an
edgy, quirky vibe? Don't forget a nice scent...
BE A BRAND REBEL IS POWERED BY MICHELLE COOPS | BEABRANDREBEL.COM | INFO@BEABRANDREBEL.COM
S t a r t W i t h Y o uLove-based Personal Branding