This document provides a planogram analysis and recommendations for Kroger's snack aisle. It analyzes the layout and product placement of snacks at Walmart and Kroger. It finds that Walmart has more shelf space dedicated to snacks. It recommends that Kroger keep chips near soda, move nuts closer to produce, group brands by type to ease price comparisons, and move the snack aisle near other packaged foods and add end caps to capture more impulse purchases. The recommendations aim to increase snack sales at Kroger by optimizing product placement and merchandising based on insights from the planogram analysis.
2. TASK
Make a planogram of both Kroger & WalMart’s snack
aisle then make recommendations for Kroger.
3. PROJECT OBJECTIVES
Generate an understanding of
product placement and pricing
conventions for snack foods
Gather insights to guide
recommendations for increasing in-
store sales conversions for snack
foods
7. KEY FACTORS
Increase in Per
capita disposable
income
+
Increase in healthy
eating index
Stabilizing
agricultural price
index
for industry growth
+ (IBIS World)
8. WHY PEOPLE BUY SNACKS
63%
60%
56%
59%
Impulse
Between meals
Cravings
Sales
9. WHO’S BUYING WHAT
59%64%
55%
35%
76%73%
70%
53% 76%75%64%
53%
87%88%85%
70%
85%87%87%
70%
97%95%92%86%
Potato chips Tortilla chips
Popcorn Corn snack
Pretzel Meat snack/Jerky
No children
under 18
Parents with kid(s)
5 & under
Parents with kid(s)
6-11
Parents with kid(s)
12-17
10.
11. Lays Lays Kettle Cooked
Rold Gold
Tostitos Doritos Ruffles Fritos Cheetos Funyuns Cape Cod Snyder’s of Hanover Utz Pringles
Lays
Stacey’s
Great Value
generic brand
Smartfood
Popcorn
Slim Jim
Jack Links
Hannah’sSantitas Chester’s
Munchies
Magic
Baken-Ets MedallionPork Skins
Rudolph’s
Mac’s Original
Popcorn Indiana
Chex Mix
Popchips
Kettle Brand
Life Choice
Gardetta’s Bugles
Skinny Pop
Terra Chips
Food Should
Taste Good
Dirty
TGIF
Andy Capp’s
Anderson
Wild Oats
Smart Snacks
Good Health
Natural Foods
Riceworks
Snack Factory
Pretzel Balls
Pretzlel Nuggets
Variety Packs
Duke’s
World Kitchens
Hillshire Farms
Bridgeford
Butterball
Old Wisconsin
Kracker Nuts
shelving width:
48 inches
aisle:
80 feet
shelving height:
84 inches
20 shelving units in the aisle
WALMART
chip aisle
12.
13. shelving width:
48 inches
aisle:
40 feet
shelving height:
68 inches
10 shelving units in the aisle
KROGER
chip aisle
Act II
Quaker Popped
Captain Willie’s Cracker Jack
Crunch‘n MunchPringles
Lays
Chex Mix
Simple Truth
CHEEZ-IT
Kroger
generic brand
Gardetta’s
Andy Capp’s
Bugles
Combos
Back to Nature
Seapoint Farms
Brad’s Raw Chips Crucha Ma Me
Second Nature
Glutino
Sahale Snacks Annie Chun’s
SeaSnax Royal Hawaiian
DAVID
Dang Psst
Stuckey’sPlanters
Emerald
Old Wisconsin
Jack Links
Slim Jim
World Kitchens
Peanut Patch
Kar’s
Orville Redenbacher’s
Jiffy Pop
Blue Diamond
Rhythm
Pop Secret
canned chips and nuts
14. shelving width:
48 inches
aisle:
68 feet
shelving height:
68 inches
17 shelving units in the aisle
chip aisle
bagged chips and pretzels
Private Selection
private labelLundberg
Real Deal
Kroger
generic brandGreen Mountain Gringo
Muir Glen
MunchosGlutino479 Degrees
Garden of Eatin Mi Elote
Organic Que Pasa
Smartfood
PopcornOn the Border Variety Packs
Lays Kettle Cooked
Rold Gold
Tostitos
Doritos Cheetos
Cape CodUtz
Chester’s
Skinny Pop
Popcorn Indiana
Terra Chips
Smart Puffs
Boulder
Eat Your Vegetables
Good Health
Natural Foods
Unique Sun Chips
Food Should
Taste Good
KROGER
20. !
Keep the chips with the soda
!
!
!
!
V
RECOMMENDATION
ONE
We suggest moving other items
(nuts etc.) closer to juices and packaged
fruits
Move beef jerky, and other non-potato
chip chips to the chip side
Stronger product
association
21. Group brands by type and mix lower
priced and private label items with
higher priced and national brands
V
RECOMMENDATION
TWO
Easier price comparison between
private label and national brands
lead to increase in private label sales
Easier Price
Comparison
22. !
Move Snack Aisle & Add non aisle
product facings
!
!
!
!
V
RECOMMENDATION
THREE
Move aisle near other packaged food
items - keep away from non-food items
Add more product facings near point of
purchase and frozen/prepared
foods (end caps)
Meet them
where they are
