This document discusses how influencer marketing can enhance marketing efforts through influence. It notes that people are influenced daily by their social circles and word of mouth has strong marketing power. Influencer marketing uses content creators to deliver a more authentic and relevant message than traditional advertising, and research shows that social media influences 71% of consumer purchasing decisions and that women dominate influencer marketing, making up 68% of social media influencers.
Relatives (The marketing part of word of mouth, it’s a personalized form of promotion for a service or a product that a trusted person has spoken to you about. It’s a commun interests)
Coworkers
Anyone on the plane
This category of people has been adapted into our businesses world .
This HOW the influencer marketing arrived.
CHANGE NEIGBOURHOOD>> TED AND FAMILY
The influencers
branded content
Now influencer marketing are individual people, they create a word of mouth in their own style, with their own words.
https://www.marketingtechnews.net/news/2017/jun/08/women-rule-world-social-influence/
Interestingly, these female influencers tend to live in urban areas, particularly capital cities.
The more engagement (likes) your message has and the more reactions the better extended reach (viral picture) it has virality
Lets take an example with mom bloggers Is the best way to share a message.
The more engagement (likes) your message has and the more reactions it the better extended reach (viral virus picture ) it has virality
Baby products Mom bloggers have mommy readers
Johnson & Johnson, Pampers, Nestlé, Hugguies
