Hyper Island 'Going Online With Marketing' Presentation
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My Hyper Island presentation delivered on April 12, 2011 in Los Angeles.
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Hyper Island 'Going Online With Marketing' Presentation
- 1. Going Online With Marketing Hyper Island Master Class #HIMC Tuesday, April 12, 2011
- 2. by @MichelleMMM DIGITAL STRATEGIST w/ a splash of fashion and music at LoveTheCool + Villani Productions LEARN MORE > http://LoveTheCool.net/Strategy Tuesday, April 12, 2011
- 3. THE CHANNELS • SOCIAL NETWORKS • COMMUNITY • GEO • WEBSITES • VIDEOS • MOBILE APPS Tuesday, April 12, 2011
- 4. ME + FORD went online with the Ford Fiesta Movement social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 5. PRESSURE! social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 6. not always easy making friends... Tuesday, April 12, 2011
- 7. everything you need to know you learned in kindergarten... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 8. • be nice • share • don’t lie and some stuff we learned as adults... Tuesday, April 12, 2011
- 9. • be positive • avoidyour businessand religion (unless politics is politics or religion) • tell the truth • don’t swear too much • avoid conflict and controversy • don’t argue with irrational people Tuesday, April 12, 2011
- 10. your customer’s primary destination spam-free promotion silo-style creates great testing ground 24/7 community useful engagement apps adwords-style global & hyper-local advertising social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 11. Facebook is bending over backwards to help pages grow social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 12. already their website is all about engagement and User Generated Content Facebook app flows naturally... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 13. http://www.youtube.com/watch? v=cooAmLd2GoQ&feature=player_embedded social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 14. less important than Facebook the average person does not use 180 million Twitter accounts only 17 million follow over 50 people great for content consumption: create lists and listen brilliant for brand customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 15. customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 16. social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 17. connect with customers when collect they are mobile customer data social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 18. these days websites are better for projects a primary object of any good website strategy should be to grow the Facebook community social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 19. does it all the site is the hub where the brand owns their content social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 20. I mean, Facebook could go down... Tuesday, April 12, 2011
- 21. It’s a meritocracy social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 22. you gotta be the best of the best... Tuesday, April 12, 2011
- 23. http://www.youtube.com/watch?v=JI6puP3cClM social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 24. or the best of the worst... Tuesday, April 12, 2011
- 25. http://www.youtube.com/watch? v=CD2LRROpph0&feature=player_embedded#at=34 social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 26. brand channels build community http://www.youtube.com/ytshowandtell? x=brandChannels_examples social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 27. most people with $ to spend are tethered to their mobile every waking moment social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 28. apps are your bridge to them Tuesday, April 12, 2011
- 29. social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 30. introduced hashtags to appeal to brands http://briskpic.com/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 31. iPad app gets the whole family involved social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 32. giving customers the opportunity to be creative with your brand! http://tribalddb.com/news/work/ddb-group-uk-launches- volkswagen-configurator-iphone-app/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
- 33. @MichelleMMM LoveTheCool Tuesday, April 12, 2011