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株式会社ビジュアルワークス



マネタイズナイト Vol.13
~フォレストページの収益化成功の理由~

 2012/06/14 (木)
株式会社ビジュアルワークスという会社



■ 2003年からフォレストページを中心とした
 モバイルメディアを運営している会社です。
フォレストページとは・・・

携帯電話で誰でも簡単に自分のホームページが作成できる無料サービ
ス。
月間約12億のアクセスと、月間240万人以上の訪問者数をもつ、
ホームページ作成サイトです。

                  ユーザーHP数
                  200万HP以上

                    スマホになっても
                    使ってくれてる
                    ユーザーが多いで
                       す




                                  1
ここから VWのスマートフォン
情報
フォレストページ スマートフォン情報

★月間PVは3億5千万PV
 ★OS比率            ★OS別UU数
  iPhone :約38%     iPhone :311,000
  Android :約62%    Android :507,000


★スマートフォンも女性中心。
 男性:7%
 女性:93%


★15歳~25歳が81%
 ★ボリュームゾーン               フィーチャーフォンと
  15歳~19歳:70%            変わらず乙女に特化し
  20歳~25歳:11%               てます
広告の状況

   純広告での広告販売 &        ADNW

・オーバーレイ imp@0.12円

・小説インライン(フッター)imp@0.035円

・通常インライン(フッター)imp@0.07円
インライン広告は9月まで 完売!
オーバーレイも6月までほぼ 完売!
クライアントは書籍クライアントを中心に女性系商材が増えている。
カラコン、ダイエット、デコメなど。
収益化成功の理由




     一言で!
収益化成功の理由




ユーザー層が特殊だから
収益化成功の理由




どんなユーザーが多いか
収益化成功の理由




ちょっとこだわりの強い
女子中高生!
収益化成功の理由



よく読むコミック誌は

1.週刊尐年ジャンプ
2.アニメージュ
3.アニメディア
収益化成功の理由



好きな小説のジャンル

1.BL(ボーイズラブ)
2.TL(ティーンズラブ)
3.GL(ガールズラブ)
収益化成功の理由



検索ワードランキング
1位   AKB48    6位 テニスの王子様
2位   黒子のバスケ   7位 ユンジェ
3位   夢小説      8位 BL
4位   嵐        9位 ホミン
5位   男主       10位   大宮
収益化成功の理由



答えはカップリング
では、問題です。

これは何でしょう?
こじゆう
小嶋陽菜 ☓ 大島優子
他にもこんなカップリングが…

・ミンホ
・にのあい
・あつみな
・SN
・潤翔
・キュミン
・さえゆき
インライン広告が売れてる理由




フォレストユーザーは
カップリングが大好き!
こんなユーザーが
集まった理由は?
その答えは…



        夢小説機能
特定の登場人物の名前を読者が自由に設定して読むことの出来る小説。
読者が閲覧前にクッキーやJavaScriptなどで名前を登録しておくことによ
り、小説内の特定の人物の名前が登録した名前に変換されて表示される。
「フォレストページ」の月間PVの70%を占めているページが小説ページ
(ブックページ)です。
夢小説と電子書籍のマッチ
 フォレストページ
   BL小説
   BL小説
   BL小説
   BL小説
   BL小説
   BL小説     電子書籍サイト
   BL小説
   BL小説
   BL小説
   BL小説
   BL小説

  BLバナー
インライン広告のCTRテスト


インライン掲載位置とCTR
 フォレストページ
  ヘッダーバナー          CTR    0.1%~0.2%
○○○○○○○○○○○○○○○
      ○○○
   ○○○○○○○○○
   ○○○○○○○○○
                  ADNWに適した枠
   ○○○○○○○○○
   ○○○○○○○○○
                   CTR    0.8%~1.5%
   ○○○○○○○○○

 ミドルフッター
            次へ
                  純広告に適した枠
 フッターバナー            CTR   0.2%~1%
ADNWについて

・在庫の有効活用
・広告ジャンルの分散
・収益の最大化(枠によっては)
純広告について

・バナー差し替え無制限
・バナーの研究
・作品選定
まとめ

・フォレストページの広告はユーザーの
 お陰で販売できている

・小説と電子書籍がマッチが効果の秘密

・インライン広告はフッター広告が良い

・バナー差し替えと作品の工夫をしてい
る
最後にアプリの紹介
アプリその1 ~添い寝カレシ~




   35万DL 突破!
アプリその1 ~添い寝カレシ~


日本のApp Storeのレビュー件数624件
ほとんどが☆5

男性向けにやったものに比べ動きは尐ないが、
満足していただけているという点から考えてると、

「きちんとした導入」→「導入のイメージから外れない内容」

があれば、動きは尐なくとも勝手に妄想してくれるとわかった。




                                3.表情の変化なし+立
ちなみに世界共通です!                     体音響の音声
熱いコメントを次の頁に記載します。               (添い寝カレシ 週刊
                                添い寝CDVer)
■App Storeより一部抜粋
Fun!!! ★★★★★
by Cay009 - Version 1.9 - Apr 22, 2012
A really good app for those of us that love cute anime guys. Perfect!!!!!
Awesome, but.. ★★★★★
by LovelessUkee - Version 1.9 - Apr 21, 2012
I love it but it keeps reminding me how forever alone I am ^^;
Amazing ★★★★★
by Kalafina Cho - Version 1.9 - Apr 20, 2012
This is probably one of the best apps in the world for all those who love anime. Who wouldn't want a sexy voice talking to you at night,
or even when you feel sad and lonely. I'd recommend this app to girls who love anime bishies! It's worth buying the extra volumes. ☆〜
(ゝ。∂)
Wahhhhh so cute!!! ★★★★★
by Animenimal - Version 1.8.1 - Apr 21, 2012
I love this game so. Much!!!!!!! All of them are so Frickin cute!!!!!!!
Add please!!!! ★★★★
by Patch Firetail - Version 1.8.1 - Apr 19, 2012
Could you please add Kyo from fruits baskets PLEASE IM BEGGING YOU PLEASE DO IT FOR THE SAKE OF THE FANGIRLS!!!!
KAHHHHH <3 ★★★★★
by Mongoosedogg - Version 1.8.1 - Apr 19, 2012
There all so hot I love this app
Suggestion ★★★★★
by DebbieLVya - Version 1.8.1 - Apr 18, 2012
It's really awesome and i loveeeee anime but, if any of you know Maity-sensei from lovely complex then you will understand why i am
asking for him. Please see if you can add him. And for those reading this, reccomend looking him up. ;)
I want to hear my boyfriends ★★★
by trixximcbimbo - Version 1.8.1 - Apr 15, 2012
I only get the subtitles and not their voices. So sad :(
Amazing!!! ★★★★★
by *KandiRaver* - Version 1.8.1 - Apr 14, 2012
I would give more stars, but it seems it can go up to five ... heheh. This app is great with the subtitles AND a variety.Thanks sooooo
much!!!!!!!!!!!!!!!!!!☆*:.。. o(≧▽≦)o .。.:*☆
I love this app ★★★★★
by - Version 1.8.1 - Apr 13, 2012
I love this app it got a subtitle now oh yeah, I'm enjoying it even more now. It be even kooler if they add more then one characters and
maybe music artist voice like gackt, lmc, an cafe , sug, etc. And i wish it had a option to sync to another device that has this app on it
and it copy the stuff that you already purchased

アメリカのレビュー件数(150件、ほぼ☆5)5/21現在
アプリその2 ~Photo grad~




   100万DL 突破!
アプリその3 ~ねこずらし~

    主人公の三毛猫をベットに転がる猫をずらして
    ゴールを目指すスライドパズルゲームです


 ゲームカテゴリ1位!
 TOP25有料 3位!
今後のスマートフォン展開・方向性

スピード感を持ってアプリを
リリースしていく!

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マイクロアド主催スマートフォンマネタイズナイトVol13 ビジュアルワークス様