This document summarizes plans to build a movement of microphilanthropy by leveraging social networks. It discusses creating a website called the 1 Dollar Club that encourages people to donate $1 each and ask their social networks to do the same. The goal is to raise $10 million from 10 million donors by 2010. It outlines strategies like blogging, social media applications, and targeting influential bloggers to promote the initiative and make microphilanthropy a mainstream discussion topic.
11. Your Impact As A Microphilanthropist Is Not How Big Your Wallet Is… Your 1 Factor is measured by how many other microphilanthropists are in your social network.
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14. Voila! We now feel we are much better equipped to raise $10 million from 10 million different microphilanthropists by 2010.
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16. And Our Reach Goes Well Beyond The US. We Already Have Visitors/Donors From 25 Countries.
18. In Phase 2.5, We Also Plan On Creating Engaging Content That Will Go Viral. Plans for both Facebook and iPhone applications are also in development.
19. Who Are We Targeting? Some Of Our Dream Advocates…
20. Prominent Bloggers In The Social Media/Philanthropy Space. David Armano, Logic+Emotion Stephen Collins, acidlabs Peter Deitz, Social Actions Todd Cohen, Inside Philanthropy Beth Kanter, Non-Profit Social Media Guru
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