Christof Zogg, Developer and Platform Evangelism Director bei Microsoft Switzerland über eine inspirierende Reise von möglichen Unternehmensstrategien zur Steigerung der Produktivität und des Mitarbeiter- und Kunden-Engagements durch Unternehmens-Apps.

1. Innovation durch
Unternehmens-Apps
Christof Zogg
Director Developer & Platform
Executive Circle Summit, The Dolder Grand

2. About the Speaker

3. About the Content
Store Apps
LOB Apps

4. Agenda
Agenda
Intro 5’
Appconomy 10’
LOB Apps (inkl. Demo) 25’
Q&A 5’

5. Intro
Chapter 1/4

6. Mobile Apps
«There is no
such thing as a
mobile app!»

7. Input Devices & Use Cases
Keyboard/Mouse Touch Pen
Create
information
Complete
complex tasks
Consume
information
Complete simple
tasks
Taking notes

8. Desktop-Applikation Store-App
Feature range Medium to high Low to medium
Input paradigm Keyboard & Mouse Touch first
UI design High information density Low information density
Distribution Own Infrastructure App Store
Installation Own Infrastructure App Store
Updates Own Infrastructure App Store
Desktop Application vs. Store App
vs.

9. Appconomy
Chapter 2/4

10. Angry Birds, Happy Startup
2011
 Turnover:
$106.3m
 Profit (before tax):
$67.6m

11. Challenges
Appconomy

12. The long Tail I

13. The Appconomy is in its infancy!
Smartphone
App Store
PC
App Store

14. LOB Apps
Chapter 3/4

16. Applications & Apps
Desktop Applications Store Apps

17. Features of Windows Store Apps

19. Demo I
Windows 8 Store Apps

20. Windows 8 for Enterprises

21. Consumer & Business Apps
Examples
Used by Consumer Business
Distribution
External LOB Apps
Windows Store or
Side-loaded
Consumer
Windows Store
B2C
Windows Store
Internal LOB Apps
Side-loaded

22. Internal App Deployment I
Devices & Platforms
Windows Intune
Single admin
console

23. Internal App Deployment II

24. Apps and Applications – Better together
Enterprise
Resource
Planning
CRM
Mobile
Client
Sales Rep
App
Time
Sheet
Enterprise
Intranet
Organi-
gramm
E-Learning
Ferientags
verwaltung

25. Demo II
Windows 8 LOB Apps

26. Business Case for LOB Apps?!
Desktop
Applications
Intranet
Applications
Pros
 Deployment
 Maintenance
Pros
 Development
 Rich UX
 Offline Use
Store
Apps

27. Thanks for your attention
Christof Zogg
Director Developer & Platform Group
christof.zogg@microsoft.com
Mobile: +41 (0)78 844 60 81
Fixnet: +41 (0)43 456 60 81
Twitter: Microstof
Microsoft Schweiz
Richtistrasse 3
CH-8304 Wallisellen