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Own Your Customer’s In-Store Mobile Experience TRIGGER DISCOVERY… CONTROL EXPERIENCE… DRIVE BEHAVIOR… Customer scans display for a product Triggers mobile experience that spurs engagement Customer incentivized to make purchase while in-store for discounts  Customer Customer can purchase good online, but does it while in store  Discounts only valid if direct from retail chain Tag ‘s on DM pieces use RTL to direct users to nearby store  DM $550  Saved all time My stats: 20% off My smart shopper rank Cross-sell opportunity through discounts on complementary items  75 percentile MAP Add to virtual shopping bag Product: Watch Price:  $ % off complementary products Up-sell opportunity on similar products Similar products on special Customers visits store to browse, and/or buy Product: Pants Price:  $$ Product: Pants Price:  $ Customer scans Tags while in-store

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Microsoft Tag Retail Concept

  • 1. Own Your Customer’s In-Store Mobile Experience TRIGGER DISCOVERY… CONTROL EXPERIENCE… DRIVE BEHAVIOR… Customer scans display for a product Triggers mobile experience that spurs engagement Customer incentivized to make purchase while in-store for discounts Customer Customer can purchase good online, but does it while in store Discounts only valid if direct from retail chain Tag ‘s on DM pieces use RTL to direct users to nearby store DM $550 Saved all time My stats: 20% off My smart shopper rank Cross-sell opportunity through discounts on complementary items 75 percentile MAP Add to virtual shopping bag Product: Watch Price: $ % off complementary products Up-sell opportunity on similar products Similar products on special Customers visits store to browse, and/or buy Product: Pants Price: $$ Product: Pants Price: $ Customer scans Tags while in-store