1. Converged Application Solutions HP and Microsoft Feb 2011 Yujin Lee – HP I2A Regional Sales Manager, APJ

3. Delivering converged application solutions; a new portfolio

4. Integrated management and virtualization

5. Data management, B.I. and messaging solutions

6. Momentum is building

7. Hyper-V™share grew to 19% in 2010 (1)

8. Fast Track Data Warehouse sales grew 60% in 2010, +50% of them through HP (2)

9. Over 10,000 Microsoft and HP sales staff trained in past 10 months (3)

10. Over 1,000 partner sales and technical staff trained in past 6 months (4)(1) IDC (2) Microsoft (3) Microsoft / HP (4) Microsoft / HP

11. ONLY 32%of service delivery projects are considered successful. Business Application Delivery Challenges Complexity – rapid technology evolution, global markets and increased competition Time – growing demand for IT to deliver solutions faster, with higher success ratio Risk – successful business service delivery needed to avoid lost opportunities, revenue, customers Extensibility – ensuring today’s solutions (on premise) translate to future models (cloud)

12. Helping customers solve business application delivery challenges HP and Microsoft strategy Portfolio of appliances for a comprehensive set of workloads, including data management, business intelligence and messaging to deliver rapid time to value Best software and hardware companies together – to optimize solutions and reduce complexity Integrated HP and Microsoft Services – for comprehensive support and minimized risk Available direct and through channel – to maximize reach and provide channel services opportunity Bridge the path to cloud - to help customers grow at their own pace

13. HP and Microsoft:converged application solutions A NEW PORTFOLIO that converges applications and infrastructureto deliver business services as one solution Complete OPTIMIZED AGILE All sold through HP and Microsoft Sales and Channel partners

15. Can be assembled at the factory,

16. Consulting services

17. Pre-installed, pre-assembled HW and Software solutions

18. Ready to run in very short time

19. Optimized for specific workloads

20. With integrated support

21. Virtualized, on demand capacity

22. Self service provisioning and usage metering

23. Common platform across multiple database workloadsWindows Azure Platform Appliance Common Platform – unique in the industry Development Tools , System Management, Software, and Hardware

27. Appliances to Power the Entire Data Management and Business Intelligence Lifecycle Transaction processing simplifies and accelerates data capture for accurate business decisions Analysis leads to optimized business processes and improved performance Data warehousing enables common data model for single version of the truth

29. Insight & Oversight

30. Security & Compliance

31. Access to good data

32. Familiar & Agile Authoring Experience

34. Access even the largest data sets from virtually any source

35. Deeper business insight with the world’s most popular B.I. tool

36. Boost productivity across the entire organization

37. Empower collaboration around PowerPivot workbooks and SharePoint Reports

39. Mid-market, enterprise workgroup and remote office

41. One step solution update

43. Tuned for 80 concurrent users, max 150. Supports a much larger organization (non concurrent)Cost: $30K HW+Services + Volume Licensing SW. For new customers cost example $60K/50 users

45. No single view of data across the enterprise

46. Proprietary, expensive EDW appliances509TB = 50x Library of Congress printed collection

48. 10x Scale – to 509TB1

51. Use standard Microsoft and HP BI offerings(1) Compared to existing SMP SQL

52. Customer Successes Data Management Solutions

57. High Availability?

58. Amount of RAM?

59. # of Cores?

60. RAID setup?

61. Mailbox size?

63. Complex storage management

65. Simplified deployment with pre-sized, tested, and optimized configurations

72. Thank you. HP restricted. For HP and channel partner use only. © Copyright 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Microsoft, Hyper-V, SQL Server and Excel are trademarks of the Microsoft group of companies. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

74. Sign up for the DW Quickstart offer

75. Join us for lunch outside