Beyond Water Bottles: The Business of Green Meetings. This presentation explores the difference between "green" and "sustainable" business models and how this model enhances meetings and events.
3. Midori Means Green
Pulse Staging and Events, Inc.
First Guidelines for Green AV Staging in US
APEX Co-Chair for Green AV Standards
MPI Platinum Speaker, Strategic CSR
InfoComm - International Green AV Task Force
12. HOW WOULD YOU DESCRIBE
CSR/SUSTAINABILITY?
Philanthropic Giving
Corporate Culture/values
Sales Strategy
Image/Brand Builder
Other (speak into your device or
scribble a definition)
20. Objective KPI How Met
4) To provide a carbon To provide a Carbon offset was supplied.
offset that supplies carbon offset that 35% of paying delegates
renewable energies, at least 40% of registered
offsetting some of the delegates use
carbon footprint of the
event
5) To create a medium To create and 6% of paying delegates
to give back to or promote an on-site signed up for the event
interact with the Torino/ project with at least (although fewer shoed up
Italia community through 5% of delegates on site)
an on-site community participating
project/activity
6) To raise awareness Provide at least An entire sustainability
and provide education four sessions on track was offered, with 6
on sustainability within sustainability at sessions being offered
the Italian meetings and conference
events industry
21. STEP THREE:
ROI
ROI
Three Categories
Performance Score
Relativity Score
22. Objective KPI How Met
4) To provide a carbon To provide a Carbon offset was supplied.
offset that supplies carbon offset that 35% of paying delegates
renewable energies, at least 40% of registered
offsetting some of the delegates use
carbon footprint of the
event
Assumption: A Primary MPI Goal is Education
Performance Score? 9/10 = 90%
Relativity Score? 4/10 = 40%
Weighted Score? 36%
23. Objective KPI How Met
Performance Score? 10/10 = 100%
Relativity Score? 10/10 = 100%
Weighted Score? 100%
Assumption: A Primary MPI Goal is Education
6) To raise awareness Provide at least An entire sustainability
and provide education four sessions on track was offered, with 6
on sustainability within sustainability at sessions being offered
the Italian meetings and conference
events industry
25. GROUP EXERCISE
1.Name one Sustainability Objective for your next
event
- Make it UNIQUE to you!
2.How will you measure it?
- KPI/Benchmarks
3.How will you report and score your ROI?
- Categorize Returns (3 pillars)
- Overall Performance
- Relativity Score
38. Midori Connolly,
Chief AVGirl
midori@pulsestaging.com
@GreenA_V
Available for speaking Within the
characters for
engagements!
thanks and feelings
Topics include: are embedded the
•Practical Advice from the AVGirl symbols for heart
•Green Meetings and Strategy and speech.
•Twitter in Twenty From the heart, with
•Managing your Social Networks like feeling, I express my
you’d Manage a Dating Service gratitude.
Notes de l'éditeur
Thank you for attending.
You will NOT walk out of here with a new checklist of “top ten fun green things” or feeling ashamed about driving an SUV. We’re not even going to talk about carbon offsets...we’re taking it a step above - to strategy and theory.
Amanda
At what moment did you realize this was what you were meant to do?
These three factors comprise the essence of Sustainability or Corporate Social Responsibility
Another way to look at it
How many of you think of CSR as a business strategy?
Best answer? Prize!
Best answer gets a prize!
September 13, 1970, Milton Friedman wrote a scathing argument against social responsibility.
This is a common belief, and viable in many ways, right? Isn’t this what you face when budgeting for your green meeting programs?
Up until recently, we’ve never been able to justify business’ place in philanthropy or donations. All money should go back to shareholders. Very true...until now. An age where new talent will not work for the unenlightened company.
Midori
a business case for everything, whether it’s raising visibility, deepening key relationships with customers, engaging employees, gaining credibility with regulators, or getting a seat at the management table.
It means that corporate citizenship departments have to be able to show measureable results so the business can determine whether or not it values CSR programs. For example, a CSR program may not raise the sales of the company overall, but it might increase employee satisfaction, reduce turnover, deepen relationships with partners, increase visibility in the community, or enable the company to enter new markets.
Performance reporting needs to replace compliance reporting
Companies value outcomes, not programs
How do you prove the value of an outcome? By measuring in a way that allows you to translate the social change into business value. Instead of measuring reach, measure effective reach: not just how many people are served, but how many people are effectively served, meaning they’re served and they’re reaching a positive outcome, like a change in behavior as a result of the reach. For example, OfficeMax used to count the total number of volunteer hours for its Associates; now it counts the percent of “highly-engaged” Associates who both donate and volunteer. Now they are showing business value, because research links high-engagement to greater productivity and retention.
Midori
a business case for everything, whether it’s raising visibility, deepening key relationships with customers, engaging employees, gaining credibility with regulators, or getting a seat at the management table.
It means that corporate citizenship departments have to be able to show measureable results so the business can determine whether or not it values CSR programs. For example, a CSR program may not raise the sales of the company overall, but it might increase employee satisfaction, reduce turnover, deepen relationships with partners, increase visibility in the community, or enable the company to enter new markets.
Performance reporting needs to replace compliance reporting
Companies value outcomes, not programs
How do you prove the value of an outcome? By measuring in a way that allows you to translate the social change into business value. Instead of measuring reach, measure effective reach: not just how many people are served, but how many people are effectively served, meaning they’re served and they’re reaching a positive outcome, like a change in behavior as a result of the reach. For example, OfficeMax used to count the total number of volunteer hours for its Associates; now it counts the percent of “highly-engaged” Associates who both donate and volunteer. Now they are showing business value, because research links high-engagement to greater productivity and retention.
Remember, Objectives are measurable outcomes!
So, KPI
Objectives help fulfill your goals.
So, goals will be overarching goals, from the corporate level. Objectives will be tangible actions that have a measurable result. Categorize based on goals from the top.
For instance, if a goal for Pfizer is to improve education in local communities, an objective for their meeting could be to establish a service project at a local school or one that benefits a long-term educational program.
Make them SMART goals! OfficeMax: Not just how many volunteer hours, but engaged volunteers. Volunteers who actually donated as well.
Social, Environmental and Economic Returns
Keep in mind, objectives are measurable outcomes
How many of you can name the sustainability initiatives or goals at your org?
Who knows what this is? Well, I’m a super car buff...and it’s the new Hybrid Ferrari.
Design and processes that work in harmony with nature to enhance an experience.