oday in the new media environment (New Media) we are using words such as: ITcasting, online video platform (OVP), Media Asset Management (MAM), digital asset management (DAM), metadata, digital rights management (DRM), Delivery of Digital Media, Social Media, Digital Business, Brand Strategy, mobile content, video on demand (VoD), live Streaming, TV Over the Top, archiving, retrieval, interactive TV, Cloud Computing, ... The conference will analyze the current status of the connected TV, providing some clues as to which companies must meet in order to successfully address its presence in so many platforms, both as multi-channel multi-device. No doubt the long tail moentización (Long Tail Monetization) is one of the most important, because the search for new revenue, today is one of the keys in any professional field and more so in the environment of the Media and Entertainment. With this bet "New Media" is about delivering services company Atos any technological need, or content, involving issues related to multimedia. In short, continuing the pattern of IT Partner for the Olympic Games with all aspects of the multimedia environment, but with emphasis on our response in the form of comprehensive services that unify the content and environment technology. Atos is a technology partner of the IOC for the Olympic Games from 1992.

1. Reinvention
Transforming
to New Media
dd-mm-yyyy
“Video & Metadata, next Tsunami ”
© Confidential
1

2. The Burning Question:
“Now we are poor income, information rich
and millionaires in expectations”
(“Ahora somos pobres en ingresos, ricos en
información y millonarios en expectativas”).
David Konzevik.
Economista y Doctor en Business Administration
2

3. 3

4. Day One
4

5. Broadcasting to ITcasting
5

6. From Broadcast…
> Expensive / professional content creation
> Pre-package content
> Live Broadcasting (Prime Time)
> Non- or basic interactivity
> Consumption is basically @ home (TV set)
> Share experience with the members of the family
> Non-personalization
6

7. …to New Media
> On Demand
> Full Interactivity
> Focus on content aggregation and distribution
> Consumption on computer or smart device
> Individual experience
> Mobility
> Pro-active behavior
> Personalization
7

8. From Broadcast to New Media
IT-casting
8

9. Rewriting media history business technology
9

10. Market Analysis
10

11. Top 10 Strategic Technologies for 2012
1. Media Tables and Beyond (B2E, B2C, B2B)
2. Mobile-Centric Applications and Interfaces. (Mobile-centric interfaces emphasising touch, gesture, search, voice and video)
3. Contextual and Social User Experience
4. Internet of Things
5. App Stores and Marketplaces (by 2014, there will be more than 70B mobile application downloads from app stores, every year)
6. Next-Generation Analytics (from structured and simple data analysed by individuals to analysis of complex information of many types
(text, video, etc…)
7. Big Data (Logical data warehouses bringing together information from multiple sources as needed will replace the single data warehouse model)
8. In-Memory Computing.
9. Extreme Low-Energy Servers
10. Cloud Computing Source: http://www.marketvisio.fi/fi/ajankohtaista/uutiset-gartner/910-gartner-identifies-the-top-10-strategic-technologies-for-2012
11

12. Why?
+ 200 M
294 B mails and messages / day
3,5 B / day + 250M (devices)
(Google +2500 M /day)
+ 2,1 B users worldwide 35hrs/ 1´(3B videos viewed/day)
+ 700 M + 500K (Apps) / 18B downloads
$597B transactions (2010) + 1,2 M (Technorati)
12

13. 2011 - The year Internet video escapes from the desktop
13

14. Video The “R/evolution”
Consumer Internet Video Traffic (48% CAGR 2010-2015)
2011
14

15. Video The “R/evolution”
By 2014
Video volumes
2011 will be
35 ExaBytes
per month
1 Exabyte = 1 EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes
Source: http://ciscovni.com/vni_forecast, 2009
15

16. Video The “R/evolution”
Video Rapid Growth in
Mobile Internet Traffic
16

17. Video Compression Technology
Lower Bandwith to
transmit 720p video
17

18. Video - growing to 90% of data
> By 2014, over 90% of all data traffic
will be video.
> The equivalent of 32 million people
streaming Avatar in 3D
continuously every month.
Are you ready to capture that media
value?
18

19. Internet The Opportunity
Global Ad Opportunity
over Internet: $50 B
19

20. Mobile The Opportunity
» 1990: 11 MM mobiles
» 2011: 5.280 MM mobiles
(January)
» +600 MM are
Smartphones (with
internet access)
» By 2013: 1.800 MM
Smartphones
Source: http://www.morganstanley.com
20

21. Internet Traffic
Five Traffic Milestones
and Three Traffic
Generator Milestones
by 2015
Source: http://www.cisco.com
21

22. Devices X10 more
Source: Morgan Stanley
22

23. TV & Devices
23

24. By 2015
> Up to 500 billion hours of content will
be available for digital distribution
Souce: iSupply, YouTube, 2008
> There will be 1 billion mobile video
customers.
Source: ABI Research, Mobile Video Services, 2010
> 15 billion devices will be able to receive
content over the Internet.
Source: IDC, ICT Outlook: Recovering Into a New World,
#DR2010_GS2_JG, March, 2010
Source: http://mashable.com/2011/09/07/television-birth-infographic/
24

25. How TV has changed
Source: http://mashable.com/2011/09/07/television-birth-infographic/ Source: www.VoucherCodes.co.uk
25

26. How TV has changed
> CRT: 1922-2007
> 27” (Average in 2004)
> 37” (Average in 2011)
> 60” (Average in 2015)
> Pricing decreasing
> Renewal Cycle: 5-7 years
26

27. Media Cloud Network Centric
> The inherent flexibility of
the media cloud allows targeted ad
insertion on a national, regional, local,
or even personalized basis.
Source: WP_Moving to the Media Cloud (HP and Intel)
27

28. MediaCloud
Competition
Click to edit Master subtitle style
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© Confidential
28

29. TV sets connected to Internet (2016)
> 2010: 124 millions
> 2016: 551 millions
• 20% of Global TV
Report based on 40 countries study
29

30. Pay TV Global revenue $353B (by 2015)
> TV Online will increasing
> Global Pay TV market (video service), BY
2015
• IPTV (15%)
• CABLE (41%)
• SATELLITE (49%)
30

31. Video & Metadata
31

32. Video-viewing experience Consumers are in CONTROL
Source: http://www.digitalsmiths.com/parks_whitepaper
32

33. Video is here the Metadata are arriving
33

34. the Metadata
are arriving
Source: GARTNER
34

35. the Metadata
are arriving
Source: GARTNER
35

36. the Metadata
are arriving
Source: GARTNER
36

37. Personalized video browsing and watching experience
Source: http://youtube-global.blogspot.com/2010/12/home-sweet-homepage.html
37

38. You Tube
Source: http://visual.ly/youtube-killed-tv
38

39. Smart TV
Source:
http://sammyhub.com/2011/11/07/samsung-tv-sales-surpass-1m-units-in-one-month-in-north-america/?
utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+samsunghub+%28Sammy+Hub%29
39

40. Google TV Second Chance!
Source: http://informitv.com/news/2011/10/31/googletvbrings/
40

41. Google TV Third Chance!
Source:
http://www.broadbandtvnews.com/2011/11/07/google-might-trial-classic-cable-tv/
41

42. Apple 21st-Century Broadcasting network
> “Apple increasingly views its mainstream
computers, from iPod Touch to iPhone to iPad to
MacBook Air, as media players, with “media”
spanning not just audio and video but also apps,”
> “From that perspective, the North Carolina data
center can be seen as essentially a broadcasting
system that will enable Apple to make the shift
from a downloading model of media distribution
to a streaming model. It’s a proprietary
broadcasting system (not altogether unlike
traditional broadcasting systems), which means it’s
a very different model of the cloud from the open
model promoted by Google.”
Source:
http://www.cultofmac.com/67232/apples-data-center-is-21st-century-broadcasting-
network-says-cloud-expert-exclusive/
42

43. Magic Apple
> Possible Revenue 2011: $108B
> Revenue Q3 (2011): $28,2B
• iPhone: $13,2B
• iPad: 6B
• Mac: 5,1B
> 67,8% Apple´s (july 2011) revenue are
from product didn´t exist in July 2007
Source:
http://www.apple.com/pr/library/2011/10/18Apple-Reports-Fourth-Quarter-
Results.html
43

44. Personalized video browsing and watching experience
Source: http://www.apple.com
44

45. Source: http://www.apple.com
45

46. Zeebox
Source: http://zeebox.com/tv/#!guide
Anthony Rose ex You View
46

47. EPG vs 2nd Screen
> Woosha showcased the watchmi iPad app, which
blends a personal TV guide with the benefits of live TV
streaming to your iPad and remote recording in the
network (network PVR).
> The personal TV guide is powered by high quality
program data from Axel Springer Digital TV Guide
GmbH combined with personal recommendations from
the best in breed APRICO recommendation engine.
> The user can easily find and play movies and shows
that match his taste and mood, or if the program of
choice is not on yet, he can schedule a recording and
once it’s been recorded he can play it back at any time
he likes.
KEY ELEMENTS:
Internet
VoD
Connected Devices
Source: www.rtve.es
Source: www.wooshatv.com
47

48. US Facebook users vs US TV viewers (working hours)
48

49. SMART Player
49

50. SMART Player or 2nd Screen
50

51. Innovative Solutions for Fans
Blue: Live duration of sport events (hours)
Yellow: TV and Online broadcast
51

52. Future TV or
Conversations
52

53. NETFLIX What was wrong?
Source: http://visual.ly/downfall-netflix
53

54. Future
Source: http://www.youtube.com/watch?v=g7_mOdi3O5E
54

55. Future technology watch
Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related
55

56. #mmcuende
www.linkedin.com/in/morcuende
Your Conversations!
56

57. Reinvent your broadcast
brand with New Media
performance.
dialogue:
Miguel-Ángel Morcuende
Global Biz Dev Director
New Media
M+ 34 639160344
miguel.morcuende@atos.net
atos.net
Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGrid
are registered trademarks of Atos SA. June 2011
© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it,
may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.
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