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Whereis
serendipity?
“Doesyourinnovation
culturecreatediagonal
serendipitylines?”
Miikka Leinonen’s
#melt
M i i k k a L e ...
Ifyouarenotfamiliar
withthemelttheory
firsttakealookat
thispresentation
melt
TheTheory
Whereis
serendipity?
“Doesyourinnovation
culturecreatediagonal
serendipitylines?”
Distinctinnovationmethods.
2
Oneaimingforpredetermined
results,theotherforserendipity.
MATERIALLY
ALIGNED
INNOVATION
2
IMMATERIALLY
ALIGNED
INNOVATION
1
1
A company focused on the
material world aims to
define the end result as
accurately as possible.
1
Product under
develop...
1
2
The company seeks
immaterial elements it
thinks will lead to 

the desired result.
Competence,
talent…
2
3
1
2
Development work of the
material world is usually
expensive. The company
aims to use resources
efficiently to achiev...
MATERIALLY
ALIGNED
INNOVATION
2
IMMATERIALLY
ALIGNED
INNOVATION
1
1Intangible services can be
developed faster and more
cost-efficiently. 

The company decides to
focus on those.
1
This is...
Now that it’s financially
possible for the company to
have vaguer goals it can
make use of immaterial
elements in a broade...
2
2
11 1
It can activate and allow
different elements to
converge.
Now that it’s financially
possible for the company to
h...
3
Diagonal serendipity 

lines are created when
companies don’t strive to
outline elements according
to the material world...
If the immaterial world
determines the paradigms
of a company’s innovation
process, the impact on the
material world is di...
MATERIALLY
ALIGNED
INNOVATION
IMMATERIALLY
ALIGNED
INNOVATION
Althoughthesetwoinnovationmethodscanbelinkedtothesame
company,usuallystructuresadoptedfortheneedsofdeepmaterial
innovation...
Tipsonfindingyour

diagonalserendipitylines.
A B C D
Migrateawayfrom
thematerialworld.
A B C D
Movefromproductsto
services.Orbundleproducts
togetherwithservices.
Finddiverse
immaterialelements.
A B C D
Lookforpeoplewithdifferent
backgrounds,talentand
motivators.Don’tforgetyour
extern...
Lettheelements
melttogether.
A B C D
Createanopenenvironment
forideastomeltand

amplifyeachother.
Expecttoreceive
theunexpected.
A B C D
Bepreparedtomovefastto
catchthesurprisingfruitsof
theimmaterialamplification.
Howtocreatetheoptimum
circumstancesforserendipity?
Diagonalserendipity

linesarecreatedwhen
companiesstriveto
utilizebothimmaterial
andmaterialelements
thatarefaraparton

ah...
WWW.MIIKKALEINONEN.COM
Youarenowfamiliarwith
diagonalserendipitylines.
Buy Now!
Formoreinformationgoto…
Youmaycopy,modifya...
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Where is serendipity?

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Does your innovation culture create diagonal serendipity lines? How to create serendipity?

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Where is serendipity?

  1. 1. Whereis serendipity? “Doesyourinnovation culturecreatediagonal serendipitylines?” Miikka Leinonen’s #melt M i i k k a L e i n o n e n
  2. 2. Ifyouarenotfamiliar withthemelttheory firsttakealookat thispresentation melt TheTheory
  3. 3. Whereis serendipity? “Doesyourinnovation culturecreatediagonal serendipitylines?”
  4. 4. Distinctinnovationmethods. 2 Oneaimingforpredetermined results,theotherforserendipity.
  5. 5. MATERIALLY ALIGNED INNOVATION 2 IMMATERIALLY ALIGNED INNOVATION 1
  6. 6. 1 A company focused on the material world aims to define the end result as accurately as possible. 1 Product under development Operating models of this type are typical, for example, in the pharmaceutical industry.
  7. 7. 1 2 The company seeks immaterial elements it thinks will lead to 
 the desired result. Competence, talent… 2
  8. 8. 3 1 2 Development work of the material world is usually expensive. The company aims to use resources efficiently to achieve the desired outcome. 3
  9. 9. MATERIALLY ALIGNED INNOVATION 2 IMMATERIALLY ALIGNED INNOVATION 1
  10. 10. 1Intangible services can be developed faster and more cost-efficiently. 
 The company decides to focus on those. 1 This is a typical operating model for todays startups.
  11. 11. Now that it’s financially possible for the company to have vaguer goals it can make use of immaterial elements in a broader way. 2 2 11 1
  12. 12. 2 2 11 1 It can activate and allow different elements to converge. Now that it’s financially possible for the company to have vaguer goals it can make use of immaterial elements in a broader way.
  13. 13. 3 Diagonal serendipity 
 lines are created when companies don’t strive to outline elements according to the material world, but instead approve elements that are far enough apart on a horizontal plane. 3Area of serendipity Area of serendipity
  14. 14. If the immaterial world determines the paradigms of a company’s innovation process, the impact on the material world is difficult to anticipate. Area of serendipity Area of serendipity 4 4 4
  15. 15. MATERIALLY ALIGNED INNOVATION IMMATERIALLY ALIGNED INNOVATION
  16. 16. Althoughthesetwoinnovationmethodscanbelinkedtothesame company,usuallystructuresadoptedfortheneedsofdeepmaterial innovationpreventcompaniesfrommovinghorizontally.
  17. 17. Tipsonfindingyour
 diagonalserendipitylines. A B C D
  18. 18. Migrateawayfrom thematerialworld. A B C D Movefromproductsto services.Orbundleproducts togetherwithservices.
  19. 19. Finddiverse immaterialelements. A B C D Lookforpeoplewithdifferent backgrounds,talentand motivators.Don’tforgetyour externalimmaterialpool!
  20. 20. Lettheelements melttogether. A B C D Createanopenenvironment forideastomeltand
 amplifyeachother.
  21. 21. Expecttoreceive theunexpected. A B C D Bepreparedtomovefastto catchthesurprisingfruitsof theimmaterialamplification.
  22. 22. Howtocreatetheoptimum circumstancesforserendipity?
  23. 23. Diagonalserendipity
 linesarecreatedwhen companiesstriveto utilizebothimmaterial andmaterialelements thatarefaraparton
 ahorizontalplane.
  24. 24. WWW.MIIKKALEINONEN.COM Youarenowfamiliarwith diagonalserendipitylines. Buy Now! Formoreinformationgoto… Youmaycopy,modifyandusetheseideasasyouwish.

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