Related Garments investor deck 2019

1. A CONCEPT BORN BY BROTHERS FROM LOS ANGELES AND MADE FOR EVERYONE.
THE ORIGINAL MATCHING UNDERGARMENT COMPANY FEATURING UNIQUE WAISTBAND DESIGNS. OUR ASSORTMENT OF
STYLES PROVIDE A SIMPLIFIED APPROACH TO ELEVATED BASICS.

2. 6
TARGET AUDIENCE
MEN + WOMEN WHO ARE STYLE CONSCIOUS WITH DISPOSABLE INCOME, WHO BUY FOR
THEMSELVES OR GIFTS FOR SIGNIFICANT OTHERS.
RELATED HAS A BROAD APPEAL TO A LARGE AUDIENCE OF AFFLUENT AND ASPIRATION-
AL CONSUMERS. OUR CUSTOMERS ARE FROM ALL AGES, ETHNICITIES AND SEXUAL
ORIENTATION. WE ARE AN INCLUSIVE PRODUCT COMPANY THAT MAKES PRODUCTS FOR
EVERYONE, BECAUSE WE BELIEVE WE ARE ALL RELATED.
OUR CUSTOMERS WANT AND EXPECT MORE IN THEIR
UNDERWEAR PRODUCTS. THEY WANT TO MAKE THE EXTRA EFFORT TO LOOK GOOD AND
REQUIRE QUALITY AND STYLE.
R E L A T E D G A R M E N T S 02

3. 7
PRODUCTS + OFFERINGS
PERSONALS
WITH RELATED GARMENTS YOU CAN HAVE
PERSONALIZED UNDERWEAR. WE ARE REV-
OLUTIONIZING THE UNDERWEAR AND SOCK
MARKETS BY CREATING PRODUCTS YOU CAN
CUSTOMIZE.
R•SQUAREDMEMBERSHIP
WE GIVE OUR CUSTOMERS THE OPTION
TO GET THEIR UNDERWEAR DELIVERED
AUTOMATICALLY EVERY MONTH AT THE
BEST VALUE.
R SQUARED BY RELATED GARMENTS IS
WHERE FASHION MEETS FUNCTION FOR
YOUR INNERWEAR. SAY GOODBYE TO
HAVING TO CHANGE YOUR UNDERWEAR BE-
TWEEN WORK AND THE GYM.
R E L A T E D G A R M E N T S 03
UNDERWEAR & SOCKS BRIEFS BRALETTES THONGS PANTIES

5. CHANNELS
RELATED GARMENTS IS SOLD
NATIONWIDE IN BOUTIQUE AND
DEPARTMENT STORES INCLUD-
ING: TRAFFIC, ROLO, EDITION,
AND GOLDEN NUGGET.
ONLINE PRIVATE LABEL HOTEL WHOLESALE
RELATED GARMENTS SELLS
DIRECT TO CONSUMER THROUGH
ITS WEBSITE AT RELATEDGAR-
MENTS.COM AND THROUGH NU-
MEROUS ONLINE RETAILERS IN-
CLUDING: AMAZON, SHOPSPRING,
THEDROP, FANCY, AMALIFE,
SOULER, AND SHOPMKC.
RELATED GARMENTS MANFAC-
TURES PRIVATE LABEL PRODUCTS
FOR: HUSTLER, LANDRY’S, DOLLS
KILLS, FASHION NOVA, RHUDE,
CHINATOWN MARKET,AND JUST
DON.
RELATED GARMENTS HAS DEVEL-
OPED A CUSTOM HOTEL PROGRAM
FOR IN-ROOM AND ON-PROPERTY
SALES. CURRENT PARTNERS IN-
CLUDE: KIMPTON HOTELS,
RITZ-CARLTON HOTEL COMPANY,
MORGANS HOTEL GROUP, DREAM
HOTEL GROUP AND LANDRY’S
HOTELS.
R E L A T E D G A R M E N T S 05

6. BRAND PARTNERSHIPS, INFLUENCERS, ARTISTS, AND CELEBRITIES HAVE BECOME PLATFORMS TO LEVERAGE IN ORDER TO
BUILD OUR BRAND AWARENESS. TO DATE WE'VE COLLABORATED WITH LUKA SABBAT, BAJA EAST, DREAM HOTEL, MONDRIAN HO-
TEL/SBE, LA PEER/KIMPTON, MOVEMBER FOUNDATION, AND ARTISTS JAMES GOLDCROWN AND SPENCER "MAR" GUILBERT.
PENDING COLLABORATIONS INCLUDE ACTORS JAMIE FOXX, CEDRID THE ENTERTAINER, GEORGE LOPEZ, BELLA THORNE, RAPPER
WIZ KALIFA, FAHERTY, CYNTHIA ROWLEY, AND NFL STAR JARED GOFF.
COLLABORATIONS WITH BRANDS
R E L A T E D G A R M E N T S 06

7. COLLABORATIONS WITH CELEBRITIES
CEDRIC
THE ENTERTAINER
GEORGE LOPEZ LUKA SABBAT
R E L A T E D G A R M E N T S 07
WIZ KALIFA BELLA THRONE

8. BEYOND BOXER BRIEFS, RELAT-
ED’S GROWTH STRATEGY IS TO
TARGET SEVERAL COMPLI-
MENTARY CATEGORIES THAT
EACH EXCEED A BILLION DOL-
LARS.
MEN’S AND WOMEN’S UNDER-
WEAR/NIGHTWARE IS A 33.8BB
MARKET AND HAS BEEN GROWING
AT A RATE OF 2.5% PER ANNUM.
THE MARKET HAS SHOWN ITSELF
TO BE OPEN TO NEW ENTRANTS.
NUMEROUS BRANDS HAVE BEEN
ABLE TO ACHIEVE $100M+ IN
SALES ACROSS CATEGORIES
WITHIN THIS MARKET.
THE MARKET
THE BOXER BRIEF SEGMENT IS
THE FASTEST GROWING SECTOR
OF THE UNDERWEAR MARKETS
R E L A T E D G A R M E N T S 08
$

9. INDUSTRY SUCCESS STORIES
MACK WELDON : CNBC START-UP
MACK WELDON HAS RAISED A TOTAL OF $12 MILLION IN FUNDING FROM PRIVATE
AND VENTURE INVESTORS, INCLUDING RIVERPARK VENTURES AND LYRICAL
PARTNERS. TODAY, THE START-UP HAS 250,000 CUSTOMERS AND IS ADDING
10,000 NEW SHOPPERS MONTHLY. MACK WELDON RECENTLY SOLD ITS 1 MIL-
LIONTH UNDERWEAR, AND IN 2016 THE COMPANY SAID IT IS ON TRACK TO HIT
"DOUBLE-DIGIT MILLIONS" IN REVENUE.
MEUNDIES : FORBES
ON TRACK TO SELL 5 MILLION UNITS IN 2017, SHOKRIAN HAS TAPPED INTO A
CLEARLY UNDER SERVED MARKET. "SINCE LAUNCHING MEUNDIES NEARLY FIVE
YEARS AGO,” HE SAYS, “OUR COMMITMENT TO PROVIDING A BEST IN CLASS
PRODUCT WITH A WORLD CLASS E-COMMERCE EXPERIENCE HAS REMAINED
THE SAME. WE’VE SHIPPED NEARLY 3 MILLION PAIRS OF UNDIES, AND WE'RE
CONSTANTLY LOOKING FOR NEW WAYS TO EXCEED OUR CUSTOMERS’ EXPECTA-
TIONS.
STANCE : BUSINESS INSIDER
STANCE, A STARTUP THAT SELLS FANCY SOCKS AND SOON, FANCY UNDER-
WEAR, JUST RAISED $50 MILLION FROM KLEINER PERKINS, AUGUST CAPITAL.
THE COMPANY HAS SOLD MORE THAN 15 MILLION PAIRS OF SOCKS SINCE IT WAS
FOUNDED IN 2009.
R E L A T E D G A R M E N T S 09

10. P R I C E O F B OX E R S
B A S I C S L U X U R YC A S UA L
UNDERWEAR & SOCKS
UNDERWEAR ONLY
PRICE + QUALITY COMPARISONS
$ 7 - 1 4
$ 3 4 - 4 8
$ 1 4 - 1 7
$ 1 9 - 2 4
$ 2 5 - 3 3
R E L A T E D G A R M E N T S 10

11. DAVID APPEL
C O -F O U N D E R & C R E AT I V E D I R EC TO R
MIKE APPEL
C O -F O U N D E R & C EO
OVER 10 YEARS OF PUBLIC RELATIONS,
BRANDING, AND ALIGNING BRANDS
AND CELEBRITIES TOGETHER. PREVI-
OUSLY WORKED AT PMK-BWR AND
OWNS BRANDING COMPANY AND MAR-
KETING COMPANY, BRAND ALLIES.
DAVID HAS BEEN IN THE CLOTHING INDUSTRY
FOR OVER 15YRS. FROM PRODUCT DEVELOP-
MENT, DESIGN, BRANDING, AND PRODUCTION,
MR. APPEL HAS DONE IT ALL. HE PREVIOUSLY
OWNED COHESIVE & CO. AND WAS THE DESIGN
DIRECTOR IN CHARGE OF DESIGN AND BRAND-
ING FOR THE FIVE FOUR GROUP.
KEY MEMBERS
ERIC NICOLAIDES
CHIEF OPERATING OFFICER
DENISE NICOLAIDES
CHEIF MARKETING OFFICER
JEN STROJIN
DIRECTOR OF
DATA & ADVERTISEMENT
DENNIE WENDT
BRAND DIRECTOR
R E L A T E D G A R M E N T S 12