Our Investment Deck for the SEIS Round at £1M Pre-Money Valuation

1. SHOPPING MADE FUN.

2. WHO WE ARE
Frenzi is a mobile gaming app that makes shopping fun.
It creates a new interactive marketing channel that engages
users with brands through gaming techniques.
Brands can publish highly customisable mini-games that
users need to solve to obtain the hidden reward.

3. MILLENNIALS ACTIVELY
SHOPPING IN UK
ALWAYS ON
THE GO
LOW CLICK-
THRU RATES
MORE SPEND ON ADVERTISING
TO MILLENNIALS VS OTHER
GENERATION
AGE 15-35
PAIN | THE MILLENNIALS
22M
500%
BUT IT’S HARD
TO REACH OUT
TO MILLENNIALS!!
70% BANNER
BLINDNESS

4. INTRODUCING FRENZI: SHOPPING MADE FUN
NO PAIN. NO GAME.
WE ARE A FUN
BRAND DISCOVERY
EXPERIENCE!

5. Recommend
THE PAINKILLER
GOODBYE NON-INTRUSIVE ADS.
WELCOME GAMES. EASE OF
FINDING COOL BRANDS
SIMPLICITY OF SCROLLING
AND DISCOVERING BRANDS
AROUND YOU
EVEN IF THESE ARE ADS, THE
“PLAY” BUTTON GIVES A MORE
GAMIFIED FEEL, MAKING IT
MORE CLICKABLE TO THE USER
CLICK “PLAY” TO INTERACT
WITH THE BRAND AND GET THE
HIDDEN REWARD

6. Interact
THE PAINKILLER
TIME PRESSURE & GAME
CONTENT IS KEY. NEW AND
EXISTING
USERS ENTICED TO FIND
THE RIGHT ANSWER.
WE GUARANTEE, THAT EACH
BRAND WILL HAVE ATLEAST 10
SECONDS TO DIRECTLY
COMMUNICATE ITS MESSAGE
OR STORY TO THE USER VIA
OUR BRAND BESPOKE MINI-
GAMES.
NO OTHER MARKETING
CHANNEL DOES THIS.

7. Discover
THE PAINKILLER
WHEN USERS WIN, THEY
WIN ACTUAL $$$ (UNLIKE
OTHER GAME)

8. Redeem
THE PAINKILLER
FRENZI SEAMLESSLY
BLENDS THE ONLINE-TO-
OFFLINE EXPERIENCE.
GENERATING ONLINE/IN-
STORE TRAFFIC
USE QR CODE TO REDEEM
OFFER IN-STORE
USE CODE TO REDEEM OFFER
ONLINE

9. SELF – SERVICE TOOL FOR BRANDS:
- CREATE CONTENT - SET BUDGET - GEOLOCATION
- SELECT TARGETING - INCLUDE VOUCHER CODES - SET EXPIRATION DATES
ANY BRAND CAN JOIN. ANYWHERE.
BRANDS ARE STILL IN CONTROL

10. 0%
20%
40%
60%
80%
Click-­‐Thru
Rate
SOCIAL MEDIA
BLOGS
NEWSLETTERS
WEB BANNERS
FRENZI
Not inventing a new
way for brands to spend
money but can fit in
pre-existing budgets:
Affiliates
CPA
CPM
Sponsorships
Target Placements
SO MANY WAYS OF
MAKING MONEY!
5x HIGHER CLICK–THRU RATE
OUR TOOL IS BETTER THAN YOURS

11. Retail Industry contribution
to UK economy:
5%
- And this is just London. Frenzi will expand in every major city of the world
New York, Berlin, Paris, Madrid, Sydney, Hong Kong…
UK Gaming Industry
Annual Growth Rate:
22%
Retail
£340bn
Gaming
£4.2bn
CREATES A BIG OPPORTUNITY
FRENZI

12. MIKE CHARALAMBOUS CEO&FOUNDER
Shopaholic & Mobile Games Addict
Previous: 1 Startup Exit
CTO ELENA STROUTHOS
Full-Stack Developer
Previous: Google
CDO KYRIACOS KYPRIANOU
Social Media Guru
Previous: Google University
ANTONIS PANAYI UX GAME DESIGNER
Hard-Core Gamer & UX Designer
Previous: Microsoft
PRODUCT ADVISOR SHADI MAHASSEL
Previous: Product Manager at Skype, Advisor
to many Global Startups
YIANNIS SOFIANOS FINANCIAL ADVISOR
Previous: Director at Deloitte,
Advisor at LVMH Group
WE HAVE THE RIGHT TEAM
THE FRENZIES
HEAD OF DEVELOPMENT VUK LEVKOVIC
He can Sell You This Pen
Previous: Le BonBon Magazine
NOOR BIN LADIN FOUNDING PARTNER
Passionate about Design and Disruption
Previous: Wistla

13. 7%
5,126
2:05
£4,723
DOWNLOADS
BRANDS ON BOARD
USERS CLICK-THRU RATE
CONVERSION RATE (73 UNIQUE USERS)
SESSIONS PER MONTH
AVG TIME SPENT ON APP
SALES GENERATED THRU APP
WHAT WE HAVE ACHIEVED IN
JUST 4 MONTHS
1.5K
227
68%
7%

14. OUTDOOR USER
ACQUISITION
PARTNERSHIPS PRODUCT VISION
Premier League Match
(50,000+ User Reach)
Westfield Mall
(20,000+ User Reach)
WERFSTVL Concert
(100,000+ User Reach)
Carnaby Street
(200,000+ User Reach)
& THE FUTURE
MARKET ADOPTION

15. ANGEL FUNDING ROUND
• Completed Angel Round of £150,000 at £1M Post-Money
• Undergoing Pre-Seed Round for £350,000
USES OF FUNDS
• 30% Product development
• 40% Marketing
• 30% Set up, admin + operations
NEXT STEPS
• Further product development (User Acquisition, Retention Techniques)
• Identify core market
• Improve ways brands interact with users
• Improve conversion rates
GROWTH PLAN
FRENZI

16. THANK YOU
Can we make this product a habit for 10M users?

17. APPENDIX

18. OUR TARGETS
FRENZI
Ci6es
LDN
LDN
+
NYC(MID-­‐2017)
LDN
+
NYC
+
CITY
X
Year
2016
2017
2018
2019
Total
users
on
app
30000
228000
684000
1710000
%
of
Redeem
Click-­‐Through-­‐Rate
3%
6%
12%
20%
Users
who
click
Redeem
annually
900
13680
82080
342000
Avg
CPA
on
sales
8%
8%
8%
8%
Average
Sale
(£)
per
user
20
20
20
20
Revenue
per
CPA
£1,440.00
£21,888.00
£131,328.00
£547,200.00
%
users
paying
for
in-­‐app
Purchases
0%
3%
6%
8%
In-­‐app
Purchases
users
0
6840
41040
136800
Avg
In-­‐App
Purchase
fee
£1.00
£1.00
£1.00
£1.00
Revenue
from
in-­‐app
Purchases
£-­‐
£6,840.00
£41,040.00
£136,800.00
%
of
users
purchasing
directly
from
Frenzi
0%
3%
6%
8%
Users
purchasing
directly
from
Frenzi
0
6840
41040
136800
Avg
selling
price
fee
on
Frenzi
£2.50
£2.50
£2.50
£2.50
Revenue
from
M-­‐Commerce
£-­‐
£17,100.00
£102,600.00
£342,000.00
Annual
Industry
adver6sing
budget
£3,000,000,000.00
£4,800,000,000.00
£7,680,000,000.00
£12,288,000,000.00
%
of
companies
paying
for
adverising
services
on
Frenzi
0%
1%
2%
3%
%
of
their
marke6ng
budget
spend
on
Frenzi
0%
0.50%
1%
1.50%
Revenue
from
adverCsing
£-­‐
£240,000.00
£1,536,000.00
£5,529,600.00
Number
of
Websites
5
20
80
320
Number
of
Impressions
per
year
30000
1040000
12480000
83200000
CPM
per
1000
Impressions
£3.50
£7.00
£7.00
£7.00
Revenue
from
Game
CustomisaCon
£105.00
£7,280.00
£87,360.00
£582,400.00
TOTAL
REVENUE
£1,545.00
£293,108.00
£1,898,328.00
£7,138,000.00

19. RUNWAY £
FUNDING: 150,000
2016
PRODUCT DEVELOPMENT Q1 Q2 Q3 Q4 £
UI/UX DESIGN 10000
GEOLOCATION 5000
VIRAL LOOPS 5000
CONVERSION TOOLS 15000
BACK-END OPTIMISATION 10000
GAME DESIGNS 20000
GAME DEVELOPMENT 30000
ADMIN & OPERATIONS £
SOFTWARE DEV 20000
BRANDING 5000
BUSINESS DEVELOPMENT 15000
ADMIN 15000
TOTAL FOR 12 MONTHS 150000
Active Non Active
OUR RUNWAY
FRENZI

20. MINI-GAMES
FRENZI
Guess The
Image
Mini
Quiz
Drag The
Right
Ingredients
Falling
Items
Spot The
Difference
TWO NEW GAMES ARE BEING DEVELOPED WHILE YOU’RE READING THIS ...