Socializing Your PR Efforts-October 2009
•Télécharger en tant que PPTX, PDF•
1 j'aime•732 vues
My presentation about using social media tools to get more out of your online PR and media relations efforts. There's a few slides about why, some examples and how-to, and finish up with resource, tools and tips.
Recommandé
Recommandé
Contenu connexe
Dernier
Dernier (20)
En vedette
En vedette (20)
Socializing Your PR Efforts-October 2009
- 1. Socializing Your PR Efforts Taking advantage of social media to boostyour online public relations efforts
- 2. What you can expect today Why – being online & in social media is important Social Media Impact – benefits you’ll realize PR & Social Media Examples – ideas that work Highlights for your social media PR presence Tracking your good name – seeing your ROI Resource-Tools-Tips – good stuff
- 3. Why? Survey* says: 91% of journalists use standard search engines to perform activities such as research companies, past media coverage and subject matter experts. 64% use social networks 55% use blogs 50% use Wikis *2008 Journalists Use of Search Survey by TopRank
- 4. Why? “There is little question anymore that social media impacts the news industry. A recent Brodeur study found that 75% of journalists say blogs and other forms of social media help shape editorial coverage.” PRWeek US, 02/04/08
- 5. Social Media Impact Survey* says: More than 60% business owners & employees said they “strongly agreed that overall marketing costs dropped when social media marketing was implemented.” *Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.
- 6. Social Media Impact Survey* says: “A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.” “Exposure” being exposure being SEO, site traffic *Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.
- 9. PR & Social Media Using blog platform as newsroom
- 10. PR & Social Media Offering multiple ways to receive YOUR news
- 11. PR & Social Media Making images freely available for media & SEO
- 12. PR & Social Media Making images freely available for media & SEO
- 15. Highlights Image & Video Sharing: Flickr / YouTube Show, as well as tell Easily integrated with blog Another place to be found
- 16. Tracking Your Good Name Terms to track Your organization Key donors names Trends Events
- 17. Resources-Tools-Tips Social Media Monitoring Google Blog Alerts: Google.com/Alerts
- 18. Resources-Tools-Tips Social Media Monitoring Twitter search: Search.Twitter.com/advanced
- 19. Resources-Tools-Tips Social Media Monitoring Techrigy: Freemium account SM2.Techrigy.com/main/signup.aspx
- 20. Resources-Tools-Tips BadPitchBlog.blogspot.com good how-not-to-do source
- 22. Resources-Tools-Tips HelpAReporter.com / HARO Free media inquiries Mostly national
- 23. Resources-Tools-Tips DocStoc.com Helps with organic SEO Assist media & others with full files access Some stats: views & downloads
- 24. Socializing Your PR Sources cited Social media’s impact still growing (Slide 2; subscription required) http://www.prweekus.com/pages/Login.aspx?retUrl=/Social-medias-impact-still-growing/article/104780/&PageTypeId=28&ArticleId=104780&accessLevel=2 Improve Public Relations with SEO & Social Media (Slide 3 http://www.toprankblog.com/2009/04/improve-pr-seo-social-media Social Media Marketing Industry Report; March 2009 (Slides 4 & 5) http://marketingwhitepapers.s3.amazonaws.com/smss09/SocialMediaMarketingIndustryReport.pdf
- 25. Thank you! Presentation available at: slideshare.net/MikeDriehorst/presentations Email: Mike.Driehorst@Diamond-Comms.com Mike.Driehorst@Gmail.com Twitter: @MikeDriehorst Blog: http://www.MikesPoints.com